Keyword & negative keyword overlap
-
So I just read your blog on quality score and after reading the negative keyword section I'm a little confused and I need clarification. In that paragraph you mentioned about not overlapping your negative keywords with your active keywords and you used an example of dog food and dog bed. So my question is, if you put the word dog bed into the negative keyword list isn't the word dog the over lap word? Would you ad not show because the word dog is in the active keyword list?
-
When managing your PPC campaigns, it’s crucial to avoid keyword and negative keyword overlap. This occurs when your negative keywords unintentionally block your ads from showing for relevant search terms. To prevent this, regularly review and refine your keyword lists, ensuring that your negative keywords don’t conflict with your target keywords. Utilize tools and reports to identify any overlaps and adjust accordingly. This practice will help maintain the effectiveness of your campaigns and ensure your ads reach the right audience.
-
Can I add negative keywords with broad match?
-
Your Search and Display Network campaigns can use negative keywords to steer clear of sites that include those terms. You can add negative keywords to your Search and Display campaigns using the instructions in this article. Additionally, you can discover more about downloading, deleting, or editing bad keywords.
Negative keywords are meant to prevent advertisements from appearing on irrelevant search queries, but they may unintentionally prohibit normal keywords from matching pertinent search queries, which will reduce the effectiveness of your campaigns. The match type that was used to produce the negative keyword was likely broader than what was intended, which is the most frequent cause of a negative keyword conflicting with a normal keyword.
-
Keyword overlap and negative keyword overlap are two concepts in digital advertising that are important to understand when creating and optimizing ad campaigns.
Keyword overlap refers to the situation when two or more keywords in an ad group are very similar or share the same meaning. This can cause competition between keywords and result in higher costs per click (CPC) or lower ad relevance, as Google or other search engines might show multiple ads for the same search query. To avoid keyword overlap, it's recommended to use a variety of related keywords that cover different aspects of the target audience and their search intent.
Negative keyword overlap, on the other hand, refers to the situation when two or more negative keywords in an ad group are very similar or have the same meaning. Negative keywords are used to exclude certain search terms from triggering an ad to appear, so if two or more negative keywords overlap, they might cancel each other out and allow unwanted search terms to trigger the ad. To avoid negative keyword overlap, it's recommended to review the negative keyword list regularly and remove or consolidate any redundant or unnecessary negative keywords.
Overall, it's important to maintain a well-organized and targeted keyword strategy, including negative keywords, to ensure that ad campaigns are effective and cost-efficient.
-
-
@Vallerinspects Adding "dog bed" to the negative keyword list prevents the ad from showing for searches including this term. However, it can still potentially appear in searches that include the word "dog" but not "dog bed," such as "dog toys" or "dog food." To prevent ads from showing for all dog-related searches, add "dog" as a negative keyword. But keep in mind that it will work with any inquiry with the word "dog," regardless of the context. So be careful about using this strategy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website is flagged by Google as Compromised Site
Hi everyone, We have been running Google Ads for a while now and last week all of our Google Ads were paused with reason Compromised Site. We reached out to Google and they identify this page as one of the affected page: https://manpower.com.vn/vi/dich-vu-san-dau-nguoi-and-tu-van-nhan-su-cap-cao? The malicious links they found are:
Paid Search Marketing | | ManpowerVietnam
• googie-anaiytics[.]com
• vty68[.]net We have asked our Website vendor to scan and they found nothing. We would be greatly appreciated if you could help. I tried Google Search Console and even the tool Google Safe Browsing that Google itself suggested but both the tools showed that our website does not have any malicious links at all. And yet Google Ads support team keeps telling us our page contains these links. I am wondering if anyone in the community has experienced this before and how did you address this issue. Or could you guys please help to share any tools that you know can do a deep scan on this page and if possible our entire website to help us identify where the links are located? Please let me know if you need any additional information from us and I would be happy to provide it.1 -
Locate Poorly Trending Keywords in AdWords
At the campaign level I see my CTR has been suffering for the last week or two relative to the past few months. It could be a few bad actors casing the downward trend. How can I quickly and easily locate specific keywords that are trending in the wrong direction? Why filters will not work... They don't take change into account. I want to identify Keywords that were once doing well are now doing poorly. Filters will yield all keywords that are doing poorly which is not what I'm looking for. Obviously I could be missing something with filters but this is my understanding. A few other points to note... I have search partners turned on. I do not want to take this traffic into account in my analysis. I'd also like to determine if it might be an ad that's not performing as well as it once was. I assume the same method used to find poorly trending keywords can be applied to ads as well but if not, is there a solution for this?
Paid Search Marketing | | tatermarketing0 -
Add Cyber Monday Terms To Keyword List Effectively
For example, if I sell widgets and I want my ads to appear for "cyber Monday widget deals" If I add "Cyber Monday" I'll come up for every search related to cyber Monday. The alternative seems to be putting every possible word combination in such as... blue widget cyber Monday deals
Paid Search Marketing | | tatermarketing
red widget cyber Monday sale
cyber Monday yellow widget
big widgets cyber Monday for sale
etc. As you can see there are almost an infinite number of possibilities there making it unfeasible without doing something programmatically such as... X = Widget Descriptor (empty is a possible value)
ie: big, red, green, blue, fast, slow Y = Widget Synonym (plural considered possible value)
ie: widget, widgets, wiggy-what Z = Deal Synonym (empty is a possible value)
ie: deal, sale, promotion, promo Query Structures...
X Y Cyber Monday Z
Cyber Monday Z X Y
etc. Is there some kind of query match I'm missing as an alternative to this programmatic brute force method? How have you guys executed this?0 -
Adwords keyword vs exact match kw
Hi guys, I have been using an excellent script that showed me the keywords I was bidding on and the keywords they were matched on by Adwords. I was using the following script: http://www.getelastic.com/exact-keywords-google-analytics/ But I'm under the impression Google changed the way these data can be matched. I now have multiple questions: Does anyone have another script that gives me the same results? Has anyone seen an announcement on why Google has changed this? Might this js solution still be working? http://www.roirevolution.com/blog/2008/02/exact_keyword_tracking_with_gajs.php Cheers and thanks for all the suggestions! Arnout
Paid Search Marketing | | hellemans0 -
Could longtail keywords really produce up to 80% more organic traffic long-term?
I was listening to a podcast on site visibility's website and they were discussing www.hittail.com which is a piece of software which analyzes lists your
Paid Search Marketing | | whitbycottages
visitor stream in real-time and provides actionable list of precisely which
keywords the website should be targeting to dramatically grow your organic
search traffic using long tail key words. The say they can come up with a list of long tail keywords which the
website could easily rank for hopefully straightaway in the top five positions
on Google and other search engines by creating a blog post are some relevant
content. Or you could use the information to form some anchor text links etc They say it's possible to produce up to 80% more traffic organically
once you are aware of which keywords are being overlooked by the website and
then produce the relevant content. The theory is that most people focus on the high traffic short tail
keywords and overlook the long tail keywords and I got to admit I actually fall
into that category unfortunately. Anybody uses particular website? And what is your experience of targeting the
longtail keywords have they produce good results ?0 -
Adwords Keyword Research - Simplifying Process
So far here's my algorithm: I will make an excel spreadsheet with all of our currently optimized keywords (about 300 I believe) I will grab all the keywords possible out of the adwords keyword tool I will merge the adwords keyword tool keywords with the 300 on the excel spreadsheet and erase the duplicates. I'll drop what's left over in exact match into a google adwords campaign I'll then use the + modifier with brand names and with two word keywords such as +brand +keywords +here Will this algorithm find all of the keywords, or am I missing something?
Paid Search Marketing | | BobGW0 -
Tools to Discover the Keywords Competitors are Buying in Adwords
Is there a tool that you can use to find out what words a competitor is using for google adwords?
Paid Search Marketing | | jaredspencer1