The more advanced technology and logistics etc. becomes the further away human accountabilty becomes. I think thats a major challenge in the modern day in general.
Posts made by Zoolander
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RE: Climate of fear in the world of SEO
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RE: What do you consider a good Global Exact Match for a key word?
Thanks for your input. I can see SEO really is an ongoing thing that you finetune.
Unfortunately I don't think I can track conversions as I don't sell direct, I can get as far as "prospect" (i.e. when someone clicks through to a retailer where my book can be bought). I can't compete with Amazon and other retailers for their free delivery and worldwide reach, so I link to retailers who buy them wholesale from me and they sell my products.
I'm new to this so I don't have any real data. If at best I can rely on "prospect" I think I will calculate my costs for minimum 1% conversion on all marketing on the assumption that all are from within prospects %, and work my way up from there. I have already sold 100 copies with pracitally no marketing so that's a good sign I guess.
Have yet to sort out webmaster tools as I thought it would be best to do my on page first.
Good point about profit vs conversion rate, I have a losing BingYahoo! PPC campaign at the moment (probably downsizing or closing down soon) and have thought it would be better if I sold Motorbikes and Mopeds or maybe Ferarris and Yatchs rather than books on PPC !
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RE: Small business websites
If local SEO tends to go hand in hand with small business then not so bad I guess? Even though SEO is "free" and democratic so to speak, by the same principals maybe it's "undemocratic" if it's getting one of the few places on the 1st page of search engines that counts. That in itself doesn't guarantee a business is the one with the most to offer the customer. Previously it would have been more "equal" so to speak with paid advertising and the like.
Perhaps social media will play an increasingly more important role, and maybe that would free SEO. By that I mean I am not on any social sites or have any interest in them other than for business, so as a customer and others like me would need to be reached in other ways. An old fashioned non-social network based search engine for boring serious people like me. 9 / 10 of my searches are for information.
By the way what do you consider a good Global Exact Match for a key word?
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RE: Link-Building - Directories
I'm new to this so I might be off the mark but when I look for directories for SEO I will also consider the directory itself as a source of traffic, unless I'm mistaken and most of them are just "SERP machines", which I suppose isn't so bad becuase the good ones with standards are like Search Engines outsourcing for humans examining and verifying sites at 0 cost?
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What do you consider a good Global Exact Match for a key word?
The following article implies that 2,400 isn’t bad……Quote from second to last paragraph of #2: “The real problem comes when you choose to target a keyword like 'ladies leather handbags' which has a broad match search volume of 2,400 but an exact match search volume of only 260”
http://www.seomoz.org/blog/6-keyword-research-mistakes-you-might-be-making
I like to keep mine under 50% competitive. For one site which is in high competition market (as far I can see) has SEO irrelevant brand name domain, a primary key word at 51% with 2900 Global EM for page name with a secondary keyword at 44% and 590 GEM.
Another site with primary domain and keyword at 50% and 1000 GEM with other keywords between 40% and 50% and GEM’s of 1300 (also a page title), 1900 (also page title), 1000 (also a page title), 2400, 5400, 14800 (niche I might work on later), 1000, 1900, 4400, 3600, 5400, 1600, 3600 (also a page title), 1300, 1000, 2900, 1300.
SEO won’t be my only approach but within my competitive capability I think that’s the best I can get.
So, wondering what your thoughts where on a good Global Exact Match?
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RE: Using fathead page keywords for directories and as a red herring to competitors
Thanks for your reply. I'll put in a few relevant ones (3) without too much thought, can't do any harm.
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Using fathead page keywords for directories and as a red herring to competitors
I'm fairly new to SEO and I have been reading a lot on here and the SEOmoz guides over the last few days, finding it very interesting.
I am wondering about page keywords, I read that the engines no longer use them. In this thread they say they still use them because of directories.
http://www.seomoz.org/ugc/why-i-still-use-meta-keywords#new-comment
So I was wondering, because directories are always smaller scale than search engines would keywords that are normally high competition have more clout in them? If so then using them could be misleading to competition if they think they are the actual keywords? or might this contradict between your actual chosen keywords in the directories backlink anchor text or something?
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RE: Glossary SEO Tactics
I think adding images is a good one, as a glossary is load of text, adding pics would make it more presentational. It could double up as a reciprocal link section if you link to other sites relevant to the terms, as many sites as you like for each term.
Sounds an interesting idea, one of my sites sells educational products so I could do the same. I'd be interested to know more too, could this be punishable by search engines if done incorrectly?