5 Surprising SEO Test Results
5/27/2022
Guest host Emily Potter takes you through a few tests that generated unexpected results for her team at SearchPilot, and what those results mean for SEO strategy.
Blog Posts
Your First Three SEO Tests
4/22/2022
Emily Potter returns as a Whiteboard Friday host to share with you the first three SEO tests you should run to kick-start your SEO testing program.
Hypothesis Testing in SEO & Statistical Significance
11/1/2019 A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this Whiteboard Friday, Emily Potter shares why A/B testing your changes is important and how to develop a hypothesis, what goes into collecting and analyzing the data, and how to draw your conclusions.
What Do You Do When You Lose Organic Traffic to Google SERP Features?
11/14/2018 Google’s increasing dominance of their own SERPs has kicked up a lot of panic in the SEO industry. Discover smart strategies for climbing back to the top in this actionable article.