What Is Headless SEO? – Whiteboard Friday
12/15/2023
In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to SEO.
Blog Posts
How TikTok Is Reading Your Mind — Whiteboard Friday
6/16/2023
Explore the role of demographics, engagement, and personalized recommendations in how TikTok surfaces content. Discover how TikTok attempts to avoid echo chambers and gain valuable insights into its inner workings. Dive into the fascinating world of TikTok's algorithm in this new Whiteboard Friday episode with Lidia Infante!
SEO Gap Analysis — Whiteboard Friday
12/2/2022
Ranking on Google is not ranking in a vacuum. Ranking is outranking your competitors. When you've got very limited space on the first page of the SERPs, you need to be doing better than your competitors. One way to achieve this? Competitive gap analysis.
TikTok SEO: Understanding the TikTok Algorithm
10/26/2022
In the first chapter of this series, we dug into the search behavior on TikTok and why it should matter to SEOs. In this article, we are going to cover the ins and outs of the TikTok algorithm, and how to leverage it to get more users looking at your brand’s content.
TikTok SEO: Is TikTok Going to Replace Google?
8/31/2022
User behavior on TikTok has been evolving as its popularity grows. We’ve seen the app go from dancing teenagers to influencing shopping behavior across the world. Now, the next step for TikTok seems to be turning into the next big search engine. What does it mean for SEOs?
How to Find Your Real SEO Competitors — Whiteboard Friday
8/26/2022
Competitor identification and competitor research is absolutely key to a good SEO strategy. Your real SEO competitors are the ones who target the same keywords, speak to the same audience, and solve for the same consumer needs. In today’s Whiteboard Friday, Lidia Infante walks you through two approaches to find out who those competitors are.