Blog Posts
12/10/2015
We've all felt the pain of dealing with Internet Explorer in one way or another. Now that Microsoft is deprecating IE and introducing Edge as their new browser, it's good news for SEOs and web devs alike!
8/26/2015
A waterfall diagram, such as those produced by WebPageTest, is a powerful indicator of optimization opportunities. Do you know how to read them?
4/13/2015
With the mad rush to optimize mobile sites prior to April 21st, it can be very easy to sacrifice performance in the process. Our friends at Zoompf are back to help you make sure your site loads quickly over a mobile connection.
12/11/2014
Google developed a protocol called SPDY that is now being used as the basis for HTTP/2. This post details how this new protocol works, why it is important to you, and how you can get started using it today.
11/4/2014
When HTTPS was confirmed as a ranking factor, many organizations rushed to implement it without realizing they were impacting the UX of their sites. In this post, the folks at Zoompf detail the steps we should all take to minimize those side effects.
11/21/2013
Many studies have shown that slower sites lead to a poor user experience and reduced conversion rates. You can minimize that friction by following the three core principles outlined in this post.
9/26/2013
In August, Zoompf published new research showing a clear correlation between the web performance of "Time to First Byte" and Search Engine ranking. In this article, we explore this topic in more detail, including guidance on how you can improve your Time to First Byte.
8/1/2013
Google has long stated website performance will impact search ranking, but what exactly does this mean? In this article, Zoompf researches over 40 different speed metrics to determine the most impactful performance changes you can make to your website to improve search ranking.
Zoompf helps enterprise web teams identify and build in fast web and mobile site performance. Faster websites improve sales, increase customer retetion, and improve search ranking. Check how your site performs at http://zoompf.com/free