![](https://mza.bundledseo.com/images/blog/banners/analytics-2eba248_2021-03-30-232731.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617146851&s=d0db39557370fe33c29e1624bf26d33c)
Google Analytics Alternatives - Measuring Beyond "Last Click Wins"
11/5/2009 Web analytics and attribution management have received more attention this year as companies look to measure results with greater accuracy. However, I have yet to come across a list of vendors that offer robust analytics platforms that measure beyond the “last click wins” reporting method. Based on my research these firms offer analytics reporting beyond th...