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3/27/2009 The days when press releases were written for the sole purpose of pitching a story to a news editor are over. The consumer may also read the press release at places such as Google News, Digg, and Technorati. There are many more places to submit your press release today and more people are reading.
3/24/2009 There have been a few mentions on SEOmoz regarding online reputation management and public relations. Rand discussed how to remove a page from Google and RZ Awhyles brought up the simple fact that sometimes, you just need to apologize directly. But neither talked about ways to discourage negative feedback being distributed online in the first place. Taking measures to prevent reputation damage and negative PR is always better than trying to recover from a less than positive review or statement.