A new Page Authority is coming soon, bringing more accurate predictions of search performance at the page level.
Why update Page Authority?
Like Domain Authority, Page Authority has served the SEO community for years as a measure of a page’s ability to rank. As the search landscape has continued to morph and change, we knew that both DA and PA warranted updates in order to better keep pace with the search engines.
Following last year’s update to the algorithm that powers Domain Authority, Page Authority will soon see a fresh new algorithm — energized by an improved machine-learned model to gauge page strength more accurately.
Get ready with educational resources.
Looking to get your questions answered?
Check out Product Manager Igor Jesovnik’s Q&A post to take a look at Frequently Asked Questions.
Thinking to have a chat with your stakeholders?
Use this presentation to facilitate conversations with clients or team members about the upcoming change to Page Authority.
Want to learn more about how to use Page Authority 2.0?
Dive deeper into this guide to learn all the nitty-gritty ins and outs of Page Authority and its use cases.