3/5/2013
We all know analytics are important. As marketers, we spend a great deal of time in the data, and should feel that we have the data necessary to make great recommendations, troubleshoot issues, and forecast our efforts accurately. However, data can be intimidating. In today's post, Joanna Lord talks about the different types of analytics and common places to start with them.
11/27/2012
Why Marketing Analytics Is Important: As marketers, we understand the importance of having web analytics set up, of having an analyst on staff, and of constantly working with the data as part of our daily practice. Enter Marketing Analytics, the measurement and optimization of your marketing activities.
10/9/2012
Facebook advertising is here to stay, and marketers are spending more time and money on their platform than ever before. Joanna Lord discusses five of Facebook's best-kept secret resources to help marketers get the most out of their Facebook experience.
10/5/2012
Customer feedback is arguably one of the best ways you can grow and expand your products and services. In today's Whiteboard Friday, Joanna Lord shares some ideas for getting feedback good and bad, and explains how it may be important in ways you just might not know.
3/30/2012
In this week's Whiteboard Friday, we are covering some advanced techniques that you can use to optimize your landing pages. The typical web user has evolved and it's important for web marketers to evolve with them. By taking a look at how the web has changed we can make more informed decisions on how to optimize our pages and maximize their impact.
2/8/2012
It happened friends. After years of Rand exposing me to the many benefits of inbound marketing I am ready to admit it...[big gulp]...today's marketer needs to be doing more than paid marketing. In fact, I'd go as far as to say, if you are only doing paid marketing you are failing yourself and your company. THERE I SAID IT. I feel better. Way better actually.
1/25/2012
For the past year retargeting has been getting some serious attention. I've been fortunate enough to speak on it at a variety of shows, brainstorm over coffee with some cool companies and even blog about it a few times. No matter who I am talking with or what the venue the number one question asked is "Who should I use for retargeting?"
1/3/2012
In paid search there are a lot of rough Adwords accounts out there. You've seen them I'm sure. I know I've worked on them. We get brought in to assess the situation and make some big decisions around whether an account has potential or whether it would be better just to start fresh. This is one of the most common questions we get asked -- how am I doing?
9/14/2011
Alright SEOmoz PRO members, are you ready for some good news? Drum roll please...today we launched our PRO Refer-a-Friend Program! What does this mean for you? It means you might not have to pay for your PRO membership ever again.
8/4/2011
I hope you all don't mind me straying from the usual a bit here today. Instead of a specifically SEO-related post, I instead want to tackle a related science, the art of "acquiring" and what that means in marketing.
7/27/2011
Here at Moz we work hard to break down those silly silo things (frankly they scare us). We believe that the different pieces of marketing should constantly be communicating with each other. Cyrus (our SEO lead) and I try to communicate on what we are seeing, where we might be overlapping, dropping the proverbial ball and so on and so forth. We know that leveraging each person's daily activities for maximum impact is the key to any company's success.
6/16/2011
You know all those times you've had to save a search on Twitter so you can keep up with, yet another, search conference you couldn't afford attending? Well no more my friends! We have partnered with some premier search and social conferences and compiled a dozen full-conference passes to give away! Here at the MozPlex we know how important it is to get out there and expand your search marketing...
4/6/2011
I've wanted to write this post for a couple weeks now. The topic of retargeting and remarketing is hot, hot, hot. As more blog posts get written and more resources get pushed out, there still seems to be quite a bit of confusion around what it actually is, and how it is different from regular display media buys. This post is meant to help with that confusion and hopefully leave everyone w...
3/23/2011
Imagine this scenario: It's Monday afternoon, you just spent the first half of your day wading through last week's stas, comparing metrics, data-mining for the greater good, and assembling it into an easy-to-digest summary that speaks to the stats of your company. You sit back, finish off your second (or fifth) cup of coffee, and hit "Send" on the all staff email alias. M...
1/6/2011
Oh the New Year. How I love you so. There are so many reasons to love you. Let us count the ways:Those "Best of 2010" blog posts finally come to an end.We all have a great reason to buy more stuff than we need because the entire world is on sale.Everyone's energy is sky high. It's incredibly contagious. YES! LET'S DO THIS! WORLD DOMINA...
11/30/2010
I've been traveling for the past few weeks and talking to dozens of SEO consultants, and you know what they are all saying? They are at their max for clients. Yup, that's right...they can't take on new clients. They have TOO much work! This is good for all sorts of reasons. One, it shows we are in a good place during an economically difficult time, and two, there are people out there desperately seeking out your services, with nowhere to turn.
11/17/2010
I don't like the word "optimization." It has surpassed the level of buzz word and has officially been overused in every which way. While the word itself annoys me, the process of improving what you have to get more from it still rings true. I think we can all get onboard with the concept, but what about the process behind it? I am constantly surprised by the number of people that tell me their boss or client simply doesn't want to spend time on landing page optimization.
10/14/2010
Alright fellow data crunchers, you ready for the final post in our three-post series, "So You Call Yourself an Analyst?" I was really hoping to get this post up last week but instead I was putting the final touches on our affiliate program (more on that very soon!). For those of you that missed the Part 1 and Part 2 of this series, I suggest checking those out before reading...
9/29/2010
Well here we go, you ready to jump into analytics, part deux? Just a heads, up this is the second post of a three post series. The first post, "So You Call Yourself an Analyst, Part 1: Asking the Right Questions, walked through ways in which you could reevaluate the questions steering your analytical efforts.
9/23/2010
Today I am going to talk about something that plagues companies and consultants everywhere--half baked analysis. It's something we've all done at some point, and something a lot of us still do on a regular basis. It's unfortunate because as online marketers we all understand the power of good data mining, but time and time again we revert to generic inquiry, at best, and default report tem...
9/15/2010
Well yesterday was a big day on Twitter, wasn't it? I don't know about you but I was glued to the live stream of the not-so top secret Twitter press conference at exactly 3:30 pm and watched closely for an hour and a half while @Ev and @Biz told us all about the new "bigger and better" Twitter.com. The founders started by outlining many of the recent acheivem...
7/28/2010
We have a lot of changes going on at SEOmoz (feel free to get excited, we sure are!) and with all of these changes to the site comes the need to focus on tracking. Internally we have spent the last few months redirecting our attention to not only the best practices regarding analytics and data mining, but really pushing ourselves to revisit our analytical processes. You know what we real...
4/29/2010
When it comes to marketing your brand online there is just so much to do. We spend our days researching, creating, implementing, and then measuring the success of our efforts. There are dozens of channels to participate in, and obviously thousands of ways to go about marketing your brand, but however you slice it—online marketing comes down to introducing ne...
There are plenty of people in our industry that could give two hoots about the above words and how they apply in their lives...which is their choice, you know? I shouldn't hold them to a standard they never promised to consider. Also some people at Moz are still working on "getting" these, as am I at times. Its a work in progress and all we can do is re-read them often, and ask ourselves some hard questions when faced with a fork in the road.