As SEO continues to evolve rapidly, the focus has shifted significantly towards content strategy. It's no longer just about keywords and backlinks but creating content that's genuinely helpful, unique, and insightful. This shift is what we call 'Ranch-style SEO,' where the depth and value of content are paramount.
In this episode, Bernard will cover:
Why Google’s knee jerk reactions to AI are having seismic implications
The death of 10 blue links and exact match keywords
Introduction of higher variance results and hidden gems
Subject matter experts vs smarter content strategy templates
User engagement signal, user engagement signal, user engagement signal
Presented by: Bernard Huang
Bernard Huang, co-founder of Clearscope, is at the forefront of this evolution. His software has aided companies like Adobe and HubSpot to improve their content discoverability. With a background as an SEO consultant for brands like DoorDash and Strava, Bernard brings a wealth of experience in aligning SEO with effective content strategies.