Drive Search Traffic with Brand Authority

How does your brand impact your search performance? How do you stack up against the competition? Learn why brands matter to Google, how to measure brand strength with Moz’s Brand Authority^TM, and how to leverage Moz Pro data to see the big picture of your search impact. Dr. Pete Meyers will demonstrate how brands generate new and unique search demand, leaving the competition behind.

Presented by:

Dr. Pete Meyers, Marketing Scientist, Moz