Turn Up The Volume: Efficient Keyword Research

Keyword research is a vital component of any SEO program, and even many other broader marketing activities. It's an underrated basis for everything from forecasting to brand analysis to campaign ideation. And yet, in many SEO teams, keyword research is the activity most likely to be delegated to the most junior member, with the least oversight and diligence. It's the activity people are most likely to associate with tens of hours of Excel drudgery.

In this webinar, Tom will tell you how to spend less time on the grunt work and more time adding value to your keyword research. He'll explain some pitfalls in common techniques that often result in misleading recommendations, the best metrics to focus on and a few to avoid, and a few tips and tricks to help you get better answers in less time.

Presented by:

Tom Capper, Senior Search Scientist, Moz