Roughly 90% of consumers don’t have a business in mind when they start searching.
Marketers need a holistic approach to local SEO in order to maximize online visibility and new customer acquisition. That means Google My Business optimization and listings management on key sites and directories; it also means formal and active reputation management.
In this session, you'll be guided through critical presence management tactics and best practices while learning:
- Core local ranking factors and what GMB optimization actually means
- Why Local Packs show up for "non-local queries"
- How review management impacts local SEO
- The ROI lift you can expect from local presence and review optimization
Presented by:
Greg Sterling, VP, Market Insights, Uberall
Kelly Cooper, Director of Growth, Moz