Moz Product Updates & New Features

Today at MozCon, we’ve released a slew of features and updates to Moz Pro, STAT, and the Moz API. We’re doing two things with these updates. Firstly, delivering a huge leap forward in the data we provide, particularly around keyword research and Domain Overview, to help you understand your SEO universe at a glance. Secondly, making it far, far easier to find, access, and contextualize this data.

At a glance:

• Moz AI family of features, including:
  • Domain theme & topics
  • Search intent
• Explore by Keyword additions:
  • Updated UI
  • Minimum DA & difficulty
  • SERP Analysis in overview page
  • Search intent
• Moz API beta endpoints
  • Keyword Suggestions
  • Keyword metrics
  • Search intent
  • Brand Authority^TM
  • Ranking keywords
• STAT complete UI overhaul & new visualizations

Moz AI

Moz AI is a family of features you’ll see expand over time. Although Moz has leveraged natural language processing (NLP) and other machine learning techniques in its tools and metrics for many years, these features will make use of recent advancements in AI technology. In particular, we hope to empower and assist SEOs, not replace them.

From today you’ll see this identifier in Domain Overview, where we’re adding elements to let you quickly assess the topic and purpose of a domain at a glance — ideal for competitor analysis or prospecting.

You’ll also see the Moz AI identifier next to Search Intent, in the Keyword Suggestions tool. This is a new data point that allows you to quickly see the dominant search intents — whether it be informational, commercial, transactional, or navigational — of any keyword, or indeed many keywords, at a glance.

Explore by Keyword

The Explore by Keyword report allows you to learn everything you could possibly want to know about a particular search term of interest. This is now improved by a totally overhauled user experience — which, in time, you’ll be seeing across the entirety of Moz Pro. At the same time, we’ve added a wealth of new information that wasn’t previously included here:

• Minimum Domain Authority of the top 10 organic results and Keyword Difficulty, so you can understand how much effort might be required to rank.
• SERP Analysis, so you can scope out the competition without having to leave the page.
• Search Intent — as noted above — so you can see what kind of content is likely to do well here.

Moz API beta endpoints

The Moz API has been an industry staple for over 15 years. It’s now more accessible than ever, with an entry price of just $5 with no overage charges — meaning anyone can level up their SEO data without having to worry about a thing. From the $20 subscription level and up, you’ll also get access to a veritable smorgasbord of new beta endpoints:

• Keyword Suggestions — enter a keyword (and other parameters), get more suggestions
• Keyword metrics — all the data points you know and love from Keyword Explorer
• Ranking keywords — enter a site, and see what keywords it ranks for
• Search Intent — enter a keyword, receive the dominant intent
• Brand Authority^TM — Moz’s newest authority metric

All-new STAT UI

STAT's venerable UI has gotten a thoroughly modern overhaul. Redesigned data visualizations draw your attention to the metrics that matter most, helping you better understand and tell the stories in your data. Simplified navigation, streamlined, consistent workflows, and enhanced accessibility deliver an improved user experience and increase discoverability in STAT’s data-dense platform — so you can move from insight to action more quickly. While the UI is new, you can count on the same level of accuracy, flexibility, and scalability that STAT is known for.

Learn more about all these updates on the Discover Moz page.

To ensure you always have the most accurate data on hand, we’re delighted to announce the launch of a major upgrade to the ranking data and SERP analytics delivered in Moz Pro.

Starting today, we’ll begin rolling out the same systems that run our powerful enterprise SERP tracking solution, STAT Search Analytics. Known for its precision and accuracy since 2009, STAT has the most comprehensive SERP feature tracking catalog on the market and a team dedicated to keeping pace with Google’s frequent updates.

Now, no matter your Moz Pro subscription, you’ll have enterprise-level quality and reliability.

What does this upgrade mean for me?

Our newly refined parsers bring more accuracy to your rankings and a greater degree of granularity to the SERP feature information you see.

As a result, you’ll have a better understanding of where you and your competitors sit in the SERPs, as well as the content formats that Google prefers to see — so you can make more strategic optimizations across the board.

For example, thanks to this upgrade and our improvements to the SERP Analysis section of our Explore by Keyword tool, you can now see the appearance of the local pack and People Also Ask (PAA) SERP features among the top three organic results for the keyword “coffee,” including specific details about those features, such as the questions and ranking URLs within the PAA.

Where will I see this new data?

This powerful new upgrade will be available everywhere in Moz Pro that shows SERP features, ranking data, or metrics that use ranking data in their calculations.

This includes (but is not limited to) features within Campaigns, Keyword Research, Rank Checker, and even MozCast.

How will this change impact my data and reporting?

As these new systems roll out over the next two weeks, hitting different areas of Moz Pro at different times, you may notice slight fluctuations in your data.

But fret not! Once these updates are done rolling out for each section, it will mark the start of improved accuracy in your data.

As always, we’re committed to empowering you with the best tools and data to help you succeed in the ever-evolving digital landscape.

Now go explore your expanded SERP feature data in the new SERP Analysis!

The updated Keyword Suggestions tool is designed to make keyword research easier than ever!

Here's what's new:

• More user-friendly than ever. Our interface and visualizations are now more streamlined, more intuitive, and here to ensure your keyword research is swift and effortless.

• Integrated Keyword Difficulty metrics. With Keyword Difficulty metrics already incorporated, you can assess the competitive landscape and make informed decisions at lightning speed.

• Super quick SERP analysis. Think keyword research in a single click! Plus, analyze predictive metrics to uncover high-impact suggestions and optimize your content strategy to drive even more engagement.

Take it for a spin in Moz Pro