This chapter was last updated in August 2021, refreshed content on GA4 is coming soon...
Assisted conversions: Number of conversions that happened after more than one site visit.
Avg Time on Page: Total time on page divided by pageviews.
Bounce Rate: Percentages of users that leave the site from the page they entered without any interaction.
Channel: Group of traffic sources that fall into a certain strategy. Can be referred to as a “Marketing Channel.”
Conversion rate: The percentage of sessions that include a conversion. Can be calculated by dividing the number of conversions by the number of sessions.
Conversions: Number of admin-determined goals completed.
Dimension: Qualitative data regarding your site’s sessions. These are attributes of the sessions such as geography, technology, etc.
Direct: Traffic that comes from users that put a URL directly into their browser.
Display: Traffic that comes from display ads.
Global Site Tag: A snippet of code used to communicate with Google products such as Google Analytics, Google Ads, and Google Optimize.
Google Analytics 4 (GA4): Google Analytics platform released in October 2020.
Last click conversions: Conversions attributed to the last source/medium/channel visited before converting.
Measurement ID: Unique string of numbers to identify a Google Analytics 4 account.
Medium: Categories of sources, similar to channels.
Metric: Quantitative data, or data that can be measured using numbers.
Organic: Unpaid traffic from search engines.
Pageview: Numbers of times a page was visited.
Paid: Traffic that is paid for.
Predictive Analytics: Estimated future data based on previous trends.
Referral: Unpaid traffic that comes from other websites.
Session: Number of times the site was accessed.
Source: Online origin of a session.
Tag: Line of code placed on a website.
Tracking ID: Unique string of numbers to identify a Universal Analytics account. Looks like: UA-xxxxxxxxx
Unique Pageviews: Number of users to visit a page.
Universal Analytics (UA): Google Analytics platform released in 2012.
Users: Number of unique people who visited the site.