Did you know that 97% of people learn about a local business online and 72% of consumers who performed a localized search visited a store within 5 miles. Having a solid local SEO strategy is the first step to put you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
Local has officially grown up, and it's becoming a major force to be reckoned with. I received a ton of questions from my Mozinar about where local is headed, and I decided to dive deep into the answers. Make yourself a cup of coffee and dig in to 40 local search questions answered in detail!
It’s obviously not uncommon for small businesses to move. However, few business owners realize the Local Search headaches they may be creating for themselves or their customers as a result of a move. The problem is so common that I thought I’d turn my advice into a blog post/case study.
Some of you may remember my Brief History of Google Places infographic from January 2011. Time to update that graphic with the most memorable events of 2012 to ring in the New Year!
42% of small business owners said their top priority for using Facebook was customer acquisition. It struck me that business owners might have a similarly-large misconception when it comes to their expectations of loads of other digital marketing options, so I came up with a graphic to help them better understand their options.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Last week's webinar, "You Probably Think This Citation Source Is About You, Don't You?" was an awesome time to learn all about unique strategies for building citation sources. Dana DiTomaso answers community Q&A from the webinar and expands on her tips for keeping citation source building effective, fun, and free of form submission tyranny!
Apart from a local business profile completely disappearing from Google's local index, few things cause more frustration and heartache than lost reviews. Unfortunately, lost reviews are one of the problems most frequently reported by local business owners, creating stormy weather in this whole region of Google land.
I took part in the first Euro 2012 State of Search Roadshow where I met many different SEOs all over Europe. I interviewed 11 SEOs and blogged about it on the Best European Search Blog 2012, State of Search. While I was out in Europe, I thought I would look at local search in the different languages and different countries.
A major update to the Google Places Quality Guidelines. Local SEOs and local business owners - don't overlook this important change in Google's handling of go-to-client business models.
At the end of October we moved house. Given that mOxby Design is mostly myself with some input from my wife, moving the business was just as easy as moving home (anyone find moving home easy?). This was not going to be a small move - from Peterborough (UK) to Inverness in Scotland. This would affect our own local SEO efforts and so I documented our action and have provided some conclusions to help others not have the same problems we have had!
A few years back I would go to SEO beginner seminars a lot and try to help out with questions that the audience would have. It was less of a seminar, and more of a roundtable, but it was nice to hear from the people that didn't do SEO for a living. They would dip their toes in it, were generally interested and would ask the absolute best questions to get you thinking. I remember a part...
As an in-house SEO, I don't have many opportunities to share my observations publicly, this is my maiden blog post here at SEOMoz and I hope you find it interesting. Being an active photographer allows me to experiment on the side as a normal course of my hobby. Over the last year, I've been observing changes in Google Image Search that I'm finally comfortable sharing. Because o...
Late last week, in a move that was apparently spurred by threats of an FTC investigation, Google removed third-party reviews and listings from their Places pages in the Local/Maps results. Thi...
As you venture through Natural Search Optimization, your primary goal is to expand the reach of your website to a global level. What happens when you have a client with specific geographic limitations though? If you or your client has a limited service area, then you should place a particular focus on localizing ...
The search engines are hungry for vertical search content. The representation of content types in the SERPs, beyond the traditional webpage, seems to grow on a daily basis. In many cases it is actually easier to rank for a vertical channel like video for a given keyphrase than it is to rank a traditional webpage for the same keyphrase. Are you still trying to compete in the SERPs with tradition...