Did you know that 97% of people learn about a local business online and 72% of consumers who performed a localized search visited a store within 5 miles. Having a solid local SEO strategy is the first step to put you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
As increasing number of searches have local intent behind them, Google is showing Places listings in many more SERPs. This presents an opportunity to either gain a spot on the first page for many businesses or to gain more space on the first page for companies already ranking on the first page. Here are five t...
The local listings in Google + Bing are becoming more competitive sector by sector and for some local businesses on the web, even tactics like competitive citation analysis and tools like Whitespark's awesome local citation finder aren...
As an in-house SEO for Marriott.com for the past six years, I've been an avid SEOmoz blog reader, yet this is my first post. I've chosen to cover something near and dear to my heart – Google Maps. While there have been countless blog posts and articles written about the accuracy and accountability of Google Maps,...
Much of the work we do in SEO is trying to deconstruct the algorithms through competitive analysis. We research the attributes of the top ranking websites, evaluate what they have in common and then try to emulate the factors that we believe may have the greatest positive impact. This is what we must also do in optimizing for Local Search. Resolve Technical Probl...
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What is mobile SEO all about? Probably the majority of website owners, especially those with basic knowledge about SEO may think that mobile SEO is a totally separate branch of the SEO industry. And that by special techniques you can improve your rankings on mobile search results pages and get more traffic from users with mobile devices. However, the truth is th...
Local was big in 2010. Groupon and its imitators inundated us with social coupons. Foursquare and its ilk rode the wave of smart phone adopters, and Yelp, Google and Facebook fought back with check-in features added to their existing services. Incorporating local into an overall online marketing strategy is obviously crucial for retail outlets like restaurants, hotels and dentist...
With Google's recent implementation of Places Search, it is now more important than ever for local businesses to have high-quality, complete Google Places listings. One of the ranking (and conversion) factors for business listings is user generated content in the form of reviews and citations. Not very long ago, Google ...
Back in October, Google added the ability to easily change the location from where you search. We ran an experiment to see if this is a reliable tool for Local SEO.
Google’s attempted takeover of Groupon has brought to the forefront of search engine discussion the importance of local search, and if it wasn’t already on your mind, it definitely is now. This hubbub over local just so happens to coincide with my entry into the independent web designer world - I’ve started my own business and I’m working with small businesses in my area to get them online and optimized for the local search revolution that has already begun.
In early June of this year, SEOmoz released some ranking correlation data about Google's web results and how they mapped against specific metrics. This exciting work gave us valuable insight into Google's rankings system and both confirmed many assumptions as well as opened up new lines of questions. When...
As you probably noticed, last week Google did a pretty big makeover of its local search results page, incorporating the local results directly within the organic results. In some cases it appeared that the old “7-Pack” was just given larger real estate on the SERP. In others, it just looked like the websites were just given links to their Places page. And sometimes, it just looked l...
I've been having a lot of conversations recently with websites in need of better rankings for keyword + cityname combinations in cities across the country (or around the world). This is one of the most challenging tasks in the SEO field, for four big reasons: Maps Results Bias Against Multi-City Domains Google's local/maps results are far more ch...
This is my first post on SEOmoz and it really is more like a request for help from my fellow Mozzers. I have been working in SEO and PPC for the last ten years or so and now am a SME for SCORE which is a resource partner with the SBA. The general mission of SCORE is to help startup and existing businesses through business counseling. Most of the volunteers are retired executives with a wealth o...
This post is short and easy to follow, just like the tactic it recommends. Most everyone who optimizes for Google Local (aka Google Maps) is familar with David Mihm's excellent and oft-referenced Local Search Ranking Factorts. In that document, and in many places where local results are analyzed, it's clear that getting your business/website into more listings that Google indexes is a v...