It's virtually impossible to do modern search engine optimization without SEO tools. From keyword research to link building, tools not only make things more efficient, they can uncover data you can't uncover any other way.
For every task, there is often a suite of different tools to choose from. Here at Moz, we offer an all-in-one SEO software solution, but we also enjoy a number of one-off tools for specialized tasks.
Look to the SEO tools listed here for our top recommendations, and check out the latest blog posts below.
The 55 Best Free SEO Tools : When doing professional SEO, paying for premium tools is typically worth it. For some tasks though, a free tool often gets the job done. Here are our favorites.
Free Local SEO Tools That Belong in Your Kit : This post is a goldmine of local SEO tools, and all of them are 100% free.
The Mobile SEO Stack : Tools to Develop a Mobile-First SEO Process: Mobile SEO expert Aleyda Solis shares her own SEO tool stack for performing world-class mobile SEO.
Technical SEO : The Beginner's Guide to SEO: Before you start using SEO tools, it helps to know what problems you are trying to solve. This guide will help.
SEO Tools by Moz : Check out our own tools which include Keyword Explorer, Link Explorer, the MozBar, and more.
What's new for on-page SEO in 2017? Rand outlines it in 5 succinct tactics: 1) Move beyond keyword repetition rules; 2) Searcher intent matters more than raw keywords; 3) Related topics are essential; 4) Links don't always beat on-page; and 5) Topical authority is more important than ever.
Can Google Search Console data be trusted? Everyone uses it, but does it really reflect what's happening on the web? Is it out of date? Is it biased? We take a hard look at several metrics in Google Search Console, measuring internal and external validity.
A comparative look at Keyword Explorer vs. Keyword Planner keyword research results. Which tool provides the highest-quality keywords? Does one tool miss keywords that the other discovers?
One of the things we as marketers often need to do is pitch content concepts to sites. To make this easier, you want to pitch something on-topic. To do that more effectively, I decided to spend some time creating a process to help in the ideation stage.
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Search Console is one of the most powerful tools we have for diagnosing website errors. Learn how to prioritize and resolve your site's crawl errors in Google Search Console — those hundreds of 404 errors may not be so daunting after all.
It's no easy task to keep your ideas fresh and relevant. Tap into your audiences' conversations in a mere 20 minutes with the help of tools like Screaming Frog.
GIFs are a great tool for use in goosing the open rates of your emails.
Does a Content Delivery Network make sense for your brand?
Analyzing data is tedious and time-consuming. What if there were a better way? In this post, Jeremy Gottlieb outlines one incredibly versatile Excel formula you should be using to make your SEO tasks easier.
Back in 2013, I was co-founder of a music discovery mobile app that we managed to grow to over 4 million downloads. Many of the things we tried to grow the app were successful, but many were a complete disaster. I wanted to see if I could repeat the success. Could I build a simple app and grow into a successful app? Would the techniques I learned still apply? First, I needed an idea....
Are you getting the most out of your Google Analytics data? If not, isn't it time you changed that?
Sometimes you have so much data it causes Excel to fail. When that happens, turn to Google BigQuery to help. Dominic Woodman walks you through setting up and using BigQuery for making huge datasets manageable.
Looks can be deceiving. Take a peek behind the curtain of the Moz Keyword Explorer volume metric to see how sometimes even the smallest features can be the product of extremely detailed processes.
If you have a self-hosted Wordpress site, you'll want to bookmark this guide. Angela Petteys outlines everything you'll need to know about setting up and optimizing the Yoast SEO plugin to get your site search engine-friendly.