SEO Training Series - First Day Wrap up
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Throughout the day I've had my eye on the Twitter stream, responding, retweeting and keeping people up to date one what's coming next. Almost every single tweet has been positive except for the fact that it's freezing in here (but really, what conference isn't cold?? I freeze at every single conference I go to). As with SES San Jose, I've put together a compilation of all the amazing information that attendees have been coming away with and tweeting.
The sessions and tweets are listed in descending order, in other words: select * from session order by session.time desc. Also you may be wondering where the Q & A session is... I felt it needed a post of it's own, so stay tuned!
(Please excuse my horrible images, I had to use my cell phone.)
Good Vs. Great: Why Some Startups Make the Leap and Others Don't
Dharmesh Shah- fabioricotta
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this was the best "startup" presentation I've ever seen... congratz @dharmesh and @seomoz
- fabioricotta
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we (SEOs) are web ninjas and maniacal about data - said @dharmesh xD #seomoz
- davidmihm
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@dharmesh "successful entrepreneurs try things and fail very rapidly" iterate CONSTANTLY #seomoz
- barbjacobucci
- barbjacobucci
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if you aren't completely embarrassed by your new product,you waited too long - @dharmesh #seomoz
- timpoindexter
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an entrepreneur's goal is to take their awful idea and make it suck progressively less over time, says @dharmesh at #seomoz
- conradsaam
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"You will have many chances to screw things up." #seomoz
- cassy82
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Financial Risk: 100% of $20 million VS 10% of $200 million (by @dharmesh) #seomoz
- MCrites
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@dharmesh the best feedback 4 startups is when people start paying you money. The second best feedback is when they STOP paying you. #seomoz
- conradsaam
- carriehinkle
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Listening to a great presentation from @dharmesh about building a successful tech startup @ #seomoz. "Recruit superheros in the making"
- PPCSummit
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From @dharmesh, the best startups grab the customers that are sitting on the sidelines and not yet in the game to sell to. #seomoz
The Pacman Chunk of the Piechart: Getting Links
Tom Critchlow- SEOmom
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#SEOmoz Seminar. Tom Critchlow covers link bldg w/your Unique Selling Proposition... + pic of Rand as Dr Evil.
- fabioricotta
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Good points on how small brands can beat big brands - by @tomcritchlow at #seomoz seminar
- fabioricotta
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good point by @tomcritchlow - "identify successfull strategies" - you can begin by using SEOmoz Top Pages tool! #seomoz
- cassy82
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Competitor Analysis: There are basic links in each niche Get them all. Reverse Engineer your competitors! #seomoz
- cassy82
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Great Phrase "Competitors are people who rank" by @tomcritchlow #seomoz
- fabioricotta
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Good tip by @tomcritchlow - Investigate the links to sites already listed in niche directories #seomoz
- Ed_Reese
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Just realized Will and Tom Critchlow are not the same person. Thought Will reverse aged somehow since last year. #seomoz
- MCrites
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@tomcritchlow is killing it with linkbuilding tips... love the idea of broadening link sources across niches #seomoz
- fabioricotta
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@tomcritchlow is blowing my mind with all fast tips he is giving at #seomoz seminar
- Ed_Reese
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Use Google's Content Network to find companies open to linking back to you. Great tip from @tomcritchlow #seomoz
- cassy82
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Linkbuilding Requires Resource: Business Development Managers, Community Managers, Developers #seomoz
- MidiaDigital
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uma das melhores palestras de seo que eu já vi. Estratégias avançadas de lkb em inglês britanico e em 45min hehehe #seo, #seomoz
Sustain Verticality for 3 Rounds
David Mihm - Local Search- SEOBoy
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Google local business center (LBC) best to approve listing manually to maximize Google's trust. By David Mihm at #seomoz.
- Ed_Reese
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@davidmihm & Google Local. Check out his incredible Local Ranking Factors for the complete details: http://bit.ly/HQPPF #seomoz
- fabioricotta
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you should use microformats to improve your local search rankings - by @davidmihm #seomoz
- cassy82
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Location Page Optimization Tips-> Submit your location page for each location as your LBC Url, use geographic kwd in Titles #seomoz
- Ed_Reese
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Per @davidmihm Link out from your contact page to main citation sources and YouTube videos to increase rankings & reviews. #seomoz
- MidiaDigital
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David Mihm e Matt Brown falando sobre busca local e universal search: ambos falam da importância dos microformats. #seo, #seomoz
Matt Brown - Image & News Search
Ack! twitter glitch... no tweets coming through. Matt's giving us awesome information! Tips for optimizing news - which is easier than image optimization. How do you get image search to turn into money?
- Alt attribute is the highest ranking factor.
- Keyword in the filename
- Differentiate alt text - don't want all the pictures on a page with the same alt text
- ThunderSEO
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Optimizing your image alt tags can help your search engine rankings #seomoz (via @matthewjbrown)
- cassy82
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News search mistakes to avoid: registration walls, changing URLs, changing headlines to update story, bad relateds #seomoz
Make SEO Tools Work for You
Nick Gerner - Linkscape and other SEOmoz tools- dharmesh
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At the #seomoz seminar. @gerner totally rocks. He's one smart freakin' dude.
- seomoz
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Woot! @gerner talks about the value of #seomoz Q & A and how to find answers to questions already answered plus get specific answers
- cassy82
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You Want to Be here ->mR = mT! #seomoz
- fabioricotta
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@dannydover citou o bit.ly como ferramenta para monitorar links de competidores... #seomoz
Tools from Across the Web
Danny Dover- davidmihm
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@dannydover presenting @seomoz 'how to make seo reporting sexy' obviously step one is to grow KILLER facial hair #mozinar
- Ed_Reese
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Add a "+" to the end of any bit.ly link to get almost real time analytics. "Sweeeeeet!" #seomoz
- SEOBoy
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SEOs need to better understand the web developer world to improve overall campaigns from @DannyDover at #seomoz
First you Get the Keywords, Then you Get the Money
Ken JurinaEnquisite
Linkscape
- Ed_Reese
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Enquisite mentioned as tool for long-tail keyword research. It's a good anlaytics tool. Worth checking out. #SEOmoz #mozinar
- ThunderSEO
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Use Google Insights, Trends, and AdWords tool & IceRocket, ScoutLabs and Twitter to find low-competition keywords #seomoz
- cassy82
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Usando O Google Keyword Tool, Volume alto de busca, e pouca competicao, eh hora de atacar! #seomoz
SEO is Nothing without Content
Structurally Sound: SEO for Site Architecture
- Jeremy Dearringer
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@Rand at @seomoz training "Links, Links, Links!" http://yfrog.com/4zqa7j
- MCrites
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SEOmoz Pro Training Seminar Word of the Day: "automagically"
- cassy82
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Se o nofollow esta funcionando em seu site, para que remove-los? #seomoz
- grav
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At SEOmoz training - let your privacy policy get crawled - don't block in robots.txt, use rel="noindex, follow" instead.
- mpvanwinkle
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SEOMOZ Rand Fishkin notes that for content-driven sites, sharing is your most important call-to-action. make is a priority in your design
- cassy82
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How to earn links to UGC -Make it Easy to Share -Reward Links with Trackbacks -Make Sharing functions a Call To Action #seomoz
- briancarter
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SEOmoz 2009 Tips & Tricks Seminar Kicks Off http://bit.ly/9wP6L #seomoz
See you all tomorrow for more great tips, tricks and information!
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