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Whiteboard Friday - PPC Basics

Scott Willoughby

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

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Scott Willoughby

Whiteboard Friday - PPC Basics

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

This week SEOmoz Global Associate, Tom Critchlow, brings a little PPC funk to our normally organic party.  If you've ever thought, "why don't they ever do anything on paid search," here you go: a rapid-fire, 10 minute rundown of some basic PPC strategies everyone should know before they wander the woods of paid clicks.



SEOmoz Whiteboard Friday-PPC Basics with Tom Critchlow from Scott Willoughby on Vimeo.


A couple of tools Tom mentions in the video:

Distilled PPC Toolbox
Vertster CTR Validity Checker
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