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6/25/2010 WARNING! This week's video is pure evil! If you are faint of heart, easily disturbed, care for small children, terrified of slugs, curious about magnets, or fond of licorice, TURN BACK NOW! This video provides actual evidence that the diabolic...
6/18/2010 The avalanche-like flow of special guest Whiteboard Fridays continues this week with another installment featuring our beloved London SEO expert, Richard Baxter (anchor text, y'all). Last week Richard helped us all learn how to get our fresh content indexed lic...
6/11/2010 One of our favorite things about SMX Advanced is that it brings all kinds of cool people to town, and you know what that means: special guest stars on Whiteboard Friday! This week we've got one of our pals from across the pond, Richard Baxter of SEO Gadget, joins Rand to talk about how to get your...
6/9/2010 We've got a very special bonus video for you today. Our buddy-and the Googliest spam cop to ever walk the webz-Matt Cutts stopped by to do a quick interview in front of ye olde whiteboard. Watch in wondwer and amazement as Rand and Matt discuss headers, status codes, how much of the web is worth indexing, porn, redirect chains, URL strutures, geo targeting, leaking link juice, and amateur...
6/4/2010 Content, content, content...everybody wants it, everybody needs it, and you're great at creating it, but maybe nobody's reading it. Since that brainy brain of yours is already pumping this stuff out, how can you leverage your great content to get some quick and easy links? ...
5/21/2010 Link building sucks. You know it, I know it, everyone knows it. It can be slow, tedious, and exhausting. It's also one of the most crucial aspects of complete search engine optimization. So what do you do when faced with the intimidating challenge of building links? Once upon a time, you could've just submitted your site to a few hundred cheap directories (or a few thousand like so ...
5/14/2010 May Day, Roodmas, Walpurgis Night, Beltane...a time for dancing around the maypole, enjoying the bounties of Spring, reminising on the battle for worker's rights, and lots of other fun things. But for many a search marketer, May 1st (ish) o fthis year will be remembered as the day the long tail died (Bye-Bye Misses High ROI). ...
5/7/2010 Links. We all need 'em, we all love 'em, but they don't always do what we want 'em to accomplish. In this week's Whiteboard Friday, we'll look at the four different types of links you may need to focus on depending on your needs....
4/30/2010 Earlier this week Facebook announced its 'Open Graph' at F8. There was all sorts of hubbub (much of it the bye-product of well-orchestrated buzz) about Facebook finally making strides to kill Google's dominance of the web. So should you hangup your white hat, your black hat, your grey hat, and trade it all in for a blue hat? Much as we love Facebook, the answer, dear reader, is no: ...
4/23/2010 Anyone who's been in internet marketing long knows the feeling: you go to check your rankings one day and something's different. Your pulse quickens, a cold sweat spreads across your brow, your eyes widen...they're gone. Your precious rankings are gone! Where did they go? What happened? Penalties. They can bring the strongest of us to tears. But sometimes we can be too quick to blame a ...
4/16/2010 You see an amazing story somewhere in the vastness of the web and you think to yourself: "Man, that would be perfect for my readers! It'd get great traffic and my customers/advertisers would love it!" Now, how do you syndicate that content on your site (fairly and legally) without running into the traditional problems of duplicate content, link-back requirements, etc...a...
4/9/2010 Is it better to practically force your users to make the desired conversion action, or is it better to give them a choice? How about a choice between two desired conversion actions? How about giving them choice, but making the more preferred one easier as well as anchoring it in social proof that makes it still more compelling? It's a powerful way to increase conversion rates and fu...
4/2/2010 Real-time search is all the rage right now, but how can you turn your real-time content into SEO-Friendly material for your sites? All of those tweets, chats, feebs (that's short for facebook status updates--let's make it happen, people), etc. add up to a lot of content...unique content that belongs to you.
3/23/2010 The SEOmoz Advanced SEO Training Series is back with our latest installment, Tips, Tricks & Tactics 2! Picking up where Volume 1 (now in it's second printing) left off, Volume 2 is bigger, badder and loaded with 8 discs worth of training material to advance your SEO skills. Intended for those see...
3/19/2010 Whiteboard Friday this week covers faceted navigation and how to handle pages and results ordering that's good for users, but not search engines.
3/12/2010 Test, test, test! That's the mantra these days. Conversion Rate Optimization is the buzzword on everybody's lips (and tweets). So why are we telling you NOT to test? Well, we're not, we're just saying to be smart about it. People often get a testing platform ready to roll and then start obsessing over just how intricate they can get with multi-variate tests...it's a walk befor...
3/5/2010 Sure, you use Twitter as a social media tool, but have you ever considered it as an SEO research tool? No? Well watch and learn this week to find out how you can harness it in a whole new way. Now that social signals (particularly Twitter) are becoming more important in the engines, they can help you pinpoint when a keyword is going to trip the 'Query Deserves Freshness' switch. If ...
2/26/2010 This week, we've got a couple of newcomers to Whiteboard Studios! Our very own Jen Lopez and Danny Dover (whom you should know well thanks to Jen's Meet the Mozzers post) are pinch-hitting for our globe-trotting CEO. Let's all give them a big welcome. We did a PRO Site Review Webinar last week and noticed a few SEO issues tha...
2/19/2010 This week we take a look at how shifts in the engines over the last year have made it more important than ever to really pay attention to brand-based marketing. A year or so ago, the engines started giving more weight to established brands, but things have become more interesting: With enhanced attention to personalized search, click patterns, and brand preferences emerging through ...
2/12/2010 This week Rand discusses recent changes that seem to signal the coming of another big shift in how the engines determine results. With the incorporation of social networks into results, increased personalized search, and even Google Buzz, the social graph is clearly becoming a more and more important factor for the engines. What will these changes mean for ...
1/29/2010 This week we're pleased to welcome Marshall Simmonds, CEO of Define Search Strategies and Chief Strategist for the New York Times, to Whiteboard Studios. Whether or not to use topic pages--and how to use them effectively--is a topic of some debate in the SEO world. Well, who better to ask about it t...
1/26/2010 Last week we unveiled our newest toy, Open Site Explorer, to the world and the response was phenomenal. Now we want to take some time and really show everyone just what this powerful link analysis tool is capable of and answer your questions, so we're hosting not one, but two FREE Webinars this week! ...
1/15/2010 This week Will Critchlow is back to help Rand talk about best practices for keeping your clients (and yourself) happy during consulting contracts. It's important to start early (setting expectations, contracting, agreeing on KPIs), maintain good communication, and follow through on deliverables. Happy clients mean more business, improved reputation, higher demand and more success for you.&nb...
1/8/2010 There's always debate: should you focus on your big head terms, or those wide-ranging tail terms? We've invited one of our best mozMates, Will Critchlow of Distilled, to join us for a look at how to balance your keyword strategy.
12/24/2009 Welcome back to our second installment of this very special WhiteBEARD Friday! Last week Rand Fishclause discussed how the new school way to get links is to give back to webmasters. That's right, you've gotta give a little to get a little. This week, in the spirit of Searchmas©, we're giving you 12 examples of sites that exemplify this new model. From ...
12/18/2009 Ho-ho-ho! Merry Winter to you! In a very special Whiteboard Friday we'll look at the new model for attracting lots of inbound links: giving back to webmasters. Nowadays it's not always enough just to have great content. You've got to give the linkerati value--something that will incentivize them to link to your site. Rand Fishclause discusses how this new model works and then, next wee...
11/27/2009 Happy belated Thanksgiving my American moz-Comrades (and happy Friday to everyone else)! This week we're looking at analytics. No, not the normal stuff you probably pay attention to, but a few sneaky little metrics that can give you some great SEO insight. Since it's now officially the "Holidays," I'm not going to reveal too much; rather, I'll let the video se...
11/20/2009 Looking for a super-powerful tactic to build lots of high-quality links? Well we've got a winner for you! Licensing your content and/or data can be an immensely powerful, highly scalable strategy for building powerful links and brand awareness alike. It's incredibly effective for folks who have quality content or data and want to leverage that material into a great link building solution.&nb...
11/19/2009 Ready to upgrade your SEO skills, learn actionable new strategies, and get ready to make 2010 the year you totally rock online? Well, we've got just the thing to help you finish out the year with the latest tactics to take your SEO to the next level. That's right, the SEOmoz Advanced SEO Training Series is back with an all new DVD Series: ...
11/18/2009 Happy Wednesday, Whiteboard Friday Fans! You may have noticed that there was no new Whiteboard Friday on, well, Friday. That's because a sizable battalion of the mozSquad went to Vegas for PubCon and, alas, I didn't bring the camera with me (it's actually prohibited by law--what happens in Vegas, and all that). Nonetheless, Rand and I feel horribly guilty about leaving you sans-WBF ...
11/6/2009 So what's the trick? How do these folks who run around calling themselves SEOs actually know SEO? Do they just make it up? Is there a class you take somewhere? This week Rand looks at exactly this question: where do these guys (and gals) learn the stuff they know and how do they stay on top of the ever-changing search landscape to make sure they're putting forth best pra...
10/30/2009 When individuals or companies are new to SEO they often wonder if SEO is a one-time thing, or if it's an ongoing process. In order to stay on top of your game, you need to keep an eye on your rankings over time and adjust accordingly; but there is a lot of core SEO strategy that doesn't change much and paying attention to these fundamentals (along with a little upkeep) can go a long way towa...
10/23/2009 Rand's in Jolly Ol' England this week, so I decided to share a preview from our upcoming DVD Training Series, "Tips, Tricks & Tactics: Volume 1," coming out in November. We filmed this series during our recent seminar in Seattle and the response was amazing. O...
10/21/2009 We don't talk about email marketing on the blog much, but any of you working in the internet marketing space (and that's likely all of you) probably know that it's still one of the most effective marketing channels out there. We've been fortunate enough over the years to partner with ExactTarget for our email marketing services and ...
10/16/2009 Wondering how to win rank and influence users? Well, if you have multiple pages from one domain ranking in the same SERP, a little bit of optimization may help you get a coveted indented listing.
10/9/2009 This week our very own Jen Lopez is at SMX East in New York. She took a few minutes to sit down with Googler, Maile Ohye (first name pronounced like the Disney teen pop-star, last name rhymes with "Oy vey!"), to get the answers ...
9/25/2009 This week Rand and I had a chance to head over to Microsoft headquarters and sit down with Eric, Rajesh, and Alessandro from Bing, everyone's favorite new search upstart. The guys were gracious enough to let us into their lair and share their insights on the search landscape and what we can expect from Bing in the future. Tune in and watch the video to learn what the Bing team has to s...
9/18/2009 Yeah, yeah, you're a 21st Century digital boy (or girl). You've got 900 Facebook friends, 1,200 twitter followers, and power accounts at digg, reddit, and StumbleUpon, but does anyone actually know you? This week Rand talks about the importance of in-person networking to people in the online marketing world. No matter how prolific you are online there is immeasurable value to...
9/11/2009 You do all kinds of keyword research trying to find the highest-volume terms around your niche. You work and work to move one place at a time up the rankings for those competitive terms, and you still don't see the traffic increase you're hoping for. Why? You're ignoring the long tail! All of those strange and unique searches people do when looking for your specific products or cont...
9/4/2009 Some call it old-school, but email marketing is still among the most effective channels out there. In this week's Whiteboard Friday Rand looks at some fundamental tactics of email marketing, including how to build and engage your list and how these strategies both compare and dovetail nicely with the SEO practices you already know so well. ...
8/28/2009 It's a common dilemma: When the engines constantly cry 'content! content! content!' you can start to wonder, "just how am I supposed to keep generating all of this unique content?" A daunting challenge to be sure, especially for large sites with high-volume pipelines to fill. In this week's Whiteboard Friday Rand takes a look at the three major content classification...
8/21/2009 Straight from the Seattle Lunch 2.0 meetup at SEOmoz on August 14th comes this light-hearted look at raising venture capital. SEOmoz CEO, Rand Fishkin, shares his experiences with raising capital with an amusing (but strangely appropriate) comparison to the dating scene. SEOmoz emerged from our first round of VC funding with a profi...
8/14/2009 This week we've got a special treat! Live from the halls of SES San Jose, our own Jen Lopez sits down with the one-and-only Matt Cutts to discuss NoFollow. As we all know, there was some controversy about Google's shifting views on nofollow earlier this year. So now that some time has passed and Big G has refined their position, what would Matt recommend to sites that have lots of n...
8/7/2009 Well, whadda ya know? Rand is talking about Twitter this week! Oft accused of under-utilizing his widely followed Twitter profile, Rand takes a moment this week to explain what you can do to increase the likelihood of getting yourself re-tweeted. As Twitter continues to grow and become an increasingly va...
7/31/2009 Dr. Pete Meyers of UserEffect drops by the studio this week to teach us some incredibly valuable tactics for e-commerce site architecture. E-commerce folks know that once you get up to thousands (or even millions) of products, it can be difficult to make sure the bulk of your juice goes to ...
7/24/2009 Thanks to a suggestion from @links4legends we're strapping on our jetpacks for a bit of SEO prognostication this week. Rand offers up his take on what the future will bring for search marketers. Will classic, content-based SEO still rule the SERPs? Will the social graph drastically alter how results are personalized? What about qu...
7/17/2009 What's the right search strategy for your niche? That's the question we're looking at in this week's Whiteboard Friday. Determining which tactics are going to be most effective for your particular situation is critical for search marketers. PPC, SEO, Social, Viral? Sure they all have their advantages, but depending on the marketplace you're in, some strategies may be much more viable - in bo...
7/10/2009 This week on Whiteboard Friday we're looking at visualization. Not the Tony Robbins, Zig Ziggler, positive thinking kind, but rather how to make your web content attractive to users. People on the web consume tons of information everyday, so thei...
7/3/2009 Crawling and Indexing. Without them you can't rank. If you can't rank, you can't get search traffic. If you can't get search traffic, your online marketing efforts are going to suffer; and in our industry that is a colossal FAIL. This seems like simple stuff we all take for granted, but it's critically important to understand what you must do--and avoid--to make sure your site is re...
6/26/2009 This week, Rand is joined by one of our in-house data geniuses, Ben Hendrickson, to talk more about some of our recently released correlation data to support guidelines for SEO best practices. While correlation doesn't always...
6/24/2009 It's that time again and we're happy to announce the 2009 SEOmoz PRO Training Series: Tips, Tricks & Tactics seminar is now on sale. Last year, we sold out within hours. This year - with a line-up including Todd Malicoat, David Mihm and Vanessa Fox - tickets will go even quicker.
6/19/2009 This week's Whiteboard Friday addresses everybody's new favorite topic: Google's "new" treatment of nofollow and how it creates a massive reservoire of lost link juice. Everybody under the sun has written about this (SEOmoz included) in the last couple of weeks, so...
6/5/2009 In this interview from SMX Advanced 2009, Rand talks to mobile search guru, Cindy Krum, of Rank-Mobile. Cindy starts off by noting the excellent SEO Audits panel at SMX Advanced, saying it's one of the best sessions she's seen. Fortunately if you missed it there are lots of great writeups on the session (...
6/5/2009 In this interview live from the floor of SMX Advanced 2009, Rand talks to Lindsay Walker from Canada's Web Shop about Microsoft's new search engine, Bing. Lindsay offers some good insight into how SEOs should go about learning how best to optimize for Bing, as well as some of the nice features it has for ...
6/5/2009 David Mihm, Local Search guru and author of the new Local Search Ranking Factors, stops by Whiteboard Studios to discuss how business owners can get listed in Google's Local Search Results. Despite how powerful local and geo-targeted search has become, only a tiny fraction of businesses actually claim and veri...
5/29/2009 Acquiring users and getting them to take an action on your site is the absolute core of web marketing. Whether that action is making a purchase, signing up for a newsletter, registering for a demo...it doesn't matter, if you're doing business online, your job is to acquire users and get them to take an action. There are a million ways to go about this process, but it's crucial for y...
5/22/2009 This week's Whiteboard Friday comes to you courtesy of a few friends from the Twitterverse. We had Lindsay put out a call for WBF ideas and, among the suggestions, a few of our followers asked for tips on linking strategies and embedded content, so here we are, thanks to... @mattlambert @khu...
5/15/2009 "Old McSpammer had a farm, e-i-e-i-oh, And on that farm he built some links, e-i-e-i-oh With a backlink here, and a backlink there, Here a link, there a link, Everywhere a link, link..." You get the idea. Back in the day, building your own network of sites designed to link to each other and build link popularity was an easy way to help b...
5/1/2009 We're big fans of using 'nofollow' for linkjuice sculpting around your site. If you know what you're doing, you're careful, and you're considerate, it's an incredibly powerful strategy that can have a big payoff. But what if you make a mistake? If you don't pay attention, or you go about it willy-nilly, site-sculpting with 'nofollow' can cause some major problems...and that's what we're looking at...
4/24/2009 Last week we discussed how you can actually hurt yourself by over-using or abusing common SEO tactics on your sites. This week we'll talk about how going overboard with your linking strategy can cause problems too. We're not looking at spam here, we're looking at things like unnatural link profiles or anchor text d...
4/17/2009 Yes, there can be too much of a good thing, and that includes SEO. There are a lot of mistakes you can make when trying to optimize your site for your target terms, and keyword stuffing is just the beginning. In this video we'll look at common traps people fall into that can make your site unpleasant for users and unpalatable for search engines. ...
4/7/2009 We here at SEOmoz have been fortunate enough to work with some incredible consulting clients over the years. We've achieved some amazing results and built some wonderful relationships with many of them. We're often asked about what it takes to really develop a standout SEO consulting brand and, since it's an oft overlooked topic, that's exactly what we'll cover in this week's White...
3/13/2009 A couple of weeks ago, Rand mentioned "awesome links" in the Buckets & Buckets of Keywords Whiteboard Friday. Since then we've had several people ask us exactly what makes a link awesome? Well, never fear, that's what we'll discuss today: what makes a link particularly high-quality and powerful, and how one can go about getting these radical links. ...
3/6/2009 Once again, Business Dog is on top of things: He told me to post a quick reminder that the special, deeply discounted Pre-Sale Introductory Offer on the new Advanced SEO Training Series DVD Set and the super-limited Ultimate SEO Training Bundle expires tonight at midnight. Thi...
3/6/2009 We get tons of questions--from folks on both sides of the equation--about ways to structure SEO contracts, what to include, how to know when a company is ready for consulting, what the costs should be, how to measure success, and tons of other factors. In this week's Whiteboard Friday we'll look at several of these factors to help take some of the uncertainty out of the black art that is SEO Consu...
2/27/2009 This week on Whiteboard Friday we'll look at link quality. The strength of your link profile isn't all about volume anymore. You need to know where and how to attract strong links that will actually communicate a powerful message about your site to the engines. Watch the video for a nice breakdown of how to judge what makes a quality link. p...
2/26/2009 Following on the tremendous success of our SEO Basics Video Training Series, we’re proud to introduce the all new SEOmoz Advanced SEO Training Series, now available for pre-order at a special discounted price. Intended for those seeking to learn high-level, scalable, enterprise SEO tactics and strategies to pu...
2/20/2009 This week Rand's invented a new word: "bucketizing". What the heck does this mean, yous ask? It's the process of putting keyword groups into different buckets--segmenting them, if you will--by different factors such as traffic volume, intent, conversion rate, etc. Rand describes the process in more detail in the video, but this is a valuable way to organize your gigantic...
2/13/2009 Corned beef hash, hash browns, there are many great types of hash out there (don't start, I get it). All too often overlooked by online marketers and webmasters, however, is the old school hash symbol (#), also known as the pound symbol. This little beauty can do some pretty cool things for you. It can control duplicate content problems, martial affiliate links, and even help you...
2/6/2009 This week Rand discusses how to position your blog within your niche. Blogging is obviously an incredibly powerful tool for building a brand and can be effective in almost any industry. However, there are important considerations to take into account when you're setting up a blog, and that's what this installment of Whiteboard Friday is all about....
1/30/2009 Okay, so any of us in the online marketing world have been guilty of obsessing over rankings at one time or another. Well, in this week's Whiteboard Friday, Rand makes the case that Rank Tracking may not be the end all be all of SEO metrics, at least not by itself. Take a look and see what else you need to be monitoring in order to make rank tracking truly worthwhile to your sites a...
1/23/2009 This week we'll look at an all too common misconception: the idea that building out a microsite to target a particular keyword, and then using that site's strength to link to your primary site is a worthwhile strategy. In the video Rand discusses issues such as link pop, domain diversity, and strategy while looking at how and why microsites are frequently used ineffectively. ...
1/16/2009 This week we're talking about video optimization. Video has become one of the most powerful content formats in recent years--whether as a regular part of a blog (like good ol' Whiteboard Friday) or as a viral content strategy--but when you're using video as a strategy it pays to consider your goals. Are you looking for link generation? Keyword targeted content? Branding and recognition? All of the...
1/9/2009 Back in the studios fresh for 2009, we're discussing ways to deal with complex content situations. How do you deal with a very popular piece of content that must be available in several versions for your users (single-page, multi-page, downloadable, etc)? While not exactly a duplicate content or c...
12/10/2008 As some of you may have noticed, we've been a bit delinquent in our video posts. What with the Thanksgiving holiday, Rand's travel schedule, and my ill-fated (yet brief) bout with the plague, the production schedule in Whiteboard Studios fell a little off-track. The good news is we feel really bad about it, so here's an extra make-up dose of rock 'em, sock 'em Whiteboard Friday...
11/21/2008 This week one of our mad geniuses in residence, Ben Hendrickson, steps in front of the camera to discuss something a little different: Machine Learning. Ben is one of the folks that designed and built the technology behind Linkscape, so he's certainly studied this topic thoroughly. Here he'll talk about how and why advancements, findings...
11/14/2008 Following up on last week's Whiteboard Friday, this week Rand discusses what PageRank means to YOU. How can you use it to your benefit? What can the metric tell you about your site, your pages, and your links to help you target keywords and improve your rankings? PageRank doesn't show the complete picture, and it's an imprecise metric (there are more precise metrics, such as mozRank...shamel...
11/7/2008 This week Rand discusses Google's PageRank metric: what it is, what it isn't, and how much it actually has to do with how sites rank. A lot of people (especially clients) tend to misunderstand what PageRank implies; either over or under valuing the metric. This video will help you get a better idea of how to consider PR in your SEO efforts. ...
11/4/2008 Last weekend at Scary SEO, Dave Snyder gave a very solid presentation on Information Environment Design…what the rest of us would call Information Architecture. Duncan Morris also wrote about information/site architecture on SEOmoz very recently. While absorbing both of these presentations, I couldn’t help but think once again of the analogy I repeatedly come back to when trying to explain Info/Site Architecture to people: the filing cabinet.
10/17/2008 Often times people understand the process of Keyword Research, but don't quite know what to do with that beautiful, targeted, nicely-ordered list of lucrative keywords once they have it. This week Rand goes through the process of what you should consider to actually put your keyword research and targeting into action. We'll look at things like how to order work by site hierarchy and...
10/6/2008 SEOmoz's newest product, Linkscape, provides link data that Search Marketers have always wanted, but never really had access to. What we found though is that once you start collecting that data, there's a lot more to it than one might think. Building Linkscape forced us to create new, actionable metrics to make the data useful to marketers and quantifiable in ways similar to what we've...
9/26/2008 This week Rand discusses some oft overlooked factors one should consider when preparing (or revisiting) a corporate blogging strategy. We all know a blog can be a huge asset to improving a company's web presence and rankings, but if approached carelessly it can cost you. ...
9/19/2008 This week Rand offers a follow-up to last week's discussion of why niche sites with great content don't always pull in the rankings against more generic content on larger sites. It's all about the links: big sites have 'em, small sites don't. So how can niche sites with quality content leverage that content to get links and, by proxy, rankings? They need a link hook. A way to make ...
9/12/2008 This week Rand discusses the reasons why the page with the best content isn't always the one with the best rankings. Many factors can contribute, but finding a way to work with the idiosyncrasies of the engines can often be the key to getting your niche content highly ranked. ...
8/15/2008 This week Rand gets a bit technical with a whirlwind walkthrough of how the search engine link graph works. Fullu-qualified domains, pay-level domains, internal juice, external juice, domain trust, etc. It's all explained in this fast and furious installment of Whiteboard Friday...enjoy! ...
8/8/2008 What a day! It's our first Whiteboard Friday interview from our new Whiteboard Studios at Mozplex 2.0 (or the Mozoleum as our guest suggest). Who do we have? None other than our good friend and MSN Live Webmaster Center honcho, Nathan Buggia. As many of you know, Live just rele...
8/1/2008 Anybody who has ever put together a killer piece of linkbait has thought about it: how could I get this kind of attention to my landing pages? It's an obvious dilemma. You get a ton of traffic, a ton of links, all of the ranking boost that follows, how could you not want that juice directed toward your conversion-centric pages? Well, there are reasons why the two tend to be mutually ex...
7/25/2008 Mozzers and Mozzerettes! Today, for your Whiteboard Friday enjoyment, a battle of two heavyweights in the online information aggregation arena. In the blue corner, the reigning champion, User Generated Opinion!! And in the red corner, a long-standing brawler who some (such as Rand) view as the future of this niche, Aggregated Expert Opinion!! Let's get ready to Ruuuuuuuumble!...
7/18/2008 Live (on tape) from Whiteboard Studios 2.0, it's our first ever WBF from our sweet new digs in Seattle's Capitol Hill neighborhood! This week, Rand discusses good ol' Pagerank. How has it evolved, and is it still the same fickle curmudgeon we all know and loathe love? PR has certainly seen its share of tweaks and updates over the years, but how much does it even resemb...
7/11/2008 This week our good buddy and SEOmoz Global Associate, Tom Critchlow, is back in the hizzy for an awesome installment of WBF. In this video, Tom will walk you through all of the important components to look at when conducting a basic SEO Site Review. This is the bread and butter of most SEO consulting so for those of you new to the game, it's a great primer; and for those of you witha few mil...
7/5/2008 We've got a special guest on Whiteboard Friday this week: Rand! After a few weeks of awesome stuff from our guest stars, Rand was missing the limelight and wanted to get back in front of the camera. So what's the topic? Indexation issues. What do you do when you have a large (or ginormous) site and thousands of your pages simply aren't getting indexed? Well, a lot of ti...
6/27/2008 This week SEOmoz Global Associate, Will Critchlow, talks about one of his many areas of expertise: Reputation Management. We're not talking about press releases and public statement, this is about controlling the SERPs, stealth style. Whether you're playing offense or defense, controlling the search results for yourself or your clients can be an extremely important part...
6/20/2008 This week SEOmoz Global Associate, Tom Critchlow, brings a little PPC funk to our normally organic party. If you've ever thought, "why don't they ever do anything on paid search," here you go: a rapid-fire, 10 minute rundown of some basic PPC strategies everyone should know before they wander the woods of paid clicks. ...
6/18/2008 Another of our video interviews from SMX Advanced. Rob Kerry of Ayima Search Marketing (often better know as evilgreenmonkey) joins Rand to discuss the damn sneaky process of URL Hijacking. Ever wanted to get domains as strong as Google ranking your content for you? Watch and learn. ...
6/12/2008 During SMX Advanced last week, we had the chance to invite several awesome search industry personalities to our booth and interview them. We'll be bringing these interviews to you over the next couple of weeks. For the first installment of the SMX Advanced Whiteboard Interviews, Rand talks with Social Media Rockstar, Brent Csutoras...
6/6/2008 This week we're joined in Whiteboard Studios by Eric Enge of Stone Temple Consulting. Eric knows a thing or two about link building campaigns, so he and Rand discuss the many tactics one can employ when building bulk links, everything from shiny white hat to shady black hat, and everything in between. ...
5/30/2008 This week we've got a quick and dirty Whiteboard Friday about how to make use of all of those social media profiles you've been building. The trick: don't let them sit idle! You've got to network them a little in order for them to do you any good (read: links and rank). p: Video will go here Rand: Put stuff here....
5/23/2008 This week, Rand (semi-reluctantly) takes a look at everybody's favorite new time-waster application: Twitter. He outlines a few points that may help late adopters get over the hump and realize that, while it may seem a little silly, Twitter can actually have considerable social and marketing value to those of us in the search world. Plus...
5/22/2008 SEOmoz is very happy to announce that we've recently teamed up with our first ever Global Associate, Distilled. Many of you will know and recognize Will, Duncan and Tom from their participation on t...
5/16/2008 This week, Rand discusses a few essential strategies to consider when adding a blog to your site. If you want your blog to be readable, enjoyable, and able to generate links and traffic, give this installment of Whiteboard Friday a look. ...