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Category: Keyword Research

Learn about keyword research best practices and how to improve your keyword strategy.

  • AndyKubrin


    Hi Mozzers! I do a lot of work in niche areas, and one issue I often confront in keyword research is unknown search volume. That is, I'll be doing keyword research in Keyword Explorer or Gooogle Search Console, and for the most relevant keywords, I find either very low search volumes, null search volumes, or "Data not available." How do I make good keyword planning decisions when I can't find good data for search volume? Thanks for sharing your thoughts. Andy

    | AndyKubrin
    0
  • ElevateOnlineLtd


    I am trying to improve my SEO ranking for wood effect  floor tiles from position 98 to the top 3.
    This website is very new and so is the page of content. The keyword difficulty is only 5 so Easy. What would your top 3 tips be to improve the rankings as fast as possible? https://tilesandmosaics.co.uk/floor-tiles/wood-effect-tiles/ uvRmyaK

    | ElevateOnlineLtd
    0
  • Resolver101


    I've been tasked with finding the keywords for our website.  The difficulty I'm finding is receiving help from the fabrication personal to suggest keywords.  I'm not sure if its peoples imagination or if there's a general unwillingness. Can anyone make any suggestions here?  Is there a fabrication or welding keyword database I can put to them and hopefully get their brains working? Or even a way to see what keywords our competitors use?

    | Resolver101
    0
  • WalkieTalkie


    Question - you can see the green positive and the red negative. If I optimize a certain keyword, and it turns red - how long should I wait before I optimize it again? The same with green - I had a keyword ranking up 20 points...which of course is good...should just wait for a a few months or use the keyword again next month? Not use how I should address the ups and downs (green & red) of rankings. thank you..

    | WalkieTalkie
    0
  • ndjiur76


    Hey Guys I want to start a site, just Like Packages Lab (Pakistani Site), this site cover article which has searchers only in Pakistan Like Check this article : https://packageslab.com/jazz-internet-packages/ In this article the owner covered different Keywords such Jazz Daily Internet Packages, Jazz Weekly Internet Packages and many more, The question is that how he knows to cover all these keywords in just one article why not he writing a separate article because Jazz Daily internet packages, Jazz Weekly Internet packages have a lot of searches according to Keyword everywhere extension. Can someone explain this, because I also want to start a site?

    | ndjiur76
    0
  • WaliullahWalid


    Search intent is the core of writing and content marketing; its essential to know the best answer.  To analyse search intent, I analyse top 10 ranking pages, see which content format is used on top 10 ranking pages and at last asses content angle. My question is, how can I come up with a unique content angle that's worth ranking and outrank existing articles and what's the points should I consider while implementing my unique content angle.

    | WaliullahWalid
    0
  • Ecolaundry


    I have an ecommerce site selling only 1 product on subscription. However, I want to offer a free trial of the product on 1 page, and a buy it now on the other, thus 2 pages, but selling exactly the same product. I also thought it would give me the opportunity to rank both pages for separate keywords? Will this strategy work, or should I just look at combining both of these pages into 1 ?  If so, would I then just build out blog content around my keyword list? Many thanks

    | Ecolaundry
    0
  • ronyon


    Hey everyone! Complete SEO novice here. I work as the sole content person for an ecommere website with 4,000+ products. I've been trying for months to come up with some sort of SEO strategy, but I'm drowning. Completely drowning. I've been trying to use on-page analytics here at Moz for certain products that get a lot of margin for us. This worked great for awhile, but I haven't seen much progress. And then I jumped to link building and then I jumped to blogging and social, and now I don't know where to focus. I know each and every one of these is important, but I feel like I'm only giving 10% to each instead of 100%. I'm not getting anywhere. I'm just doggy paddling. I am in desperate need of a starting point. And yes, I've read Moz's beginner guide to SEO. I've researched for hours, but nobody seems to have a good starting point for someone trying to optimize a site with 4,000+ products. WHERE DO I START? Category pages? Low-hanging fruit? I feel like I've tried it all. I need some concrete ecommerce advice. Something that gives me a solid game plan as a one-woman show. Do I go brand by brand? Do I go with products with good margin? Do I stop focusing on individual products and go for category pages? I can't wrap my head around an SEO workflow. I'm really looking for ANY advice that can stop my head from spinning with ecommerce SEO. It's completely overwhelming! Thank you in advance!

    | ronyon
    0
  • rootmktg


    Some are in thousands, but it's not always noted and I'm sure there is more than 1 query for a term. Thanks!

    | rootmktg
    0
  • Pet03


    i want to know which is the best keyword difficulty to work because i work on KD 15 as well but i still cant getting ranking, for example, my keyword is on cricket website Zim vs Pak 2020 live streaming how i do work to rank this if this keyword is KD15

    | Pet03
    0
  • habibkhan12345


    hi dear Moz . When we search for a keyword, it shows us a list of countries. Others, such as SEO tools, do a global search as well.
    Can we do this so that when we search for someone's keyword, they will also tell us the search result in Global.
    If that happened then there would be no better tool than bananas. I am linking to it. When we look at any data from a website, all the data is found. I have seen that.

    | habibkhan12345
    0
  • markwillson


    Hello, I am facing indexing issues on one of my blog namely knife ideas, Four months have been passed i built my site and published almost 20 article so far. But i am worried no any single keyword ranked on google till yet as i checked through MOZ site explorer. Can anyone guide me what should i need to do now. Thanks Mark

    | markwillson
    0
  • solitude1557799


    Why do we no longer have the ability to view keywords in a list with all of its data? VdhmGmQ

    | solitude1557799
    0
  • Nobody1599597270247


    Hello community! My site cryochambers.com is ranked #0 and #1 for the most important keyword in the cryotherapy industry:
    "cryo chamber":  page A
    "cryo chamber cost":  page A
    "cryotherapy chamber":  page B A couple new keyword are also trending now:
    "cryogenic" replaces "cryotherapy"
    "machine" replaces "chamber" I would be most grateful if you can suggest an approach to also rank #1 and #0 with the variants? FYI:
    Page A: https://www.cryochambers.com/
    Page B: https://www.cryochambers.com/cryo-chamber-sauna-cost/

    | Nobody1599597270247
    0
  • Michel002

    This question is deleted!

    | Michel002
    0
  • JazSimmons


    I am starting a directory website. The biggest issue that I am having is trying to figure out which keywords to use and how to optimize for them. I am using Wordpress and we have overall category pages, such as Hair & Beauty. And then we have filters for users to reach subcategories such as, Skincare. My problem is that these subcategories are not actual pages, when the filter is used it just returns businesses within that category that have been marked to show for that filter. The URL doesn't change or it doesn't take you to a new page. So, I am trying to determine how do I optimize for my subcategory keywords if these aren't technically pages?

    | JazSimmons
    0
  • naturalsociety


    Hey there, My client has this existing page which ranks for rentals-related keywords that are product type specific - i.e. electric wheelchair rentals, mobility scooter rentals, etc. https://mobilityequipmentforless.com/pages/rentals I recently made a rentals page for each product type to try and really target those keywords that the rentals page is ranking for. Is this a problem? Is the potential nature of the pages competing for the keywords a real issue? Any help is appreciated. Thanks! Mike

    | naturalsociety
    0
  • Lvet


    Hello, I am in charge of doing a keyword research for several small countries in Europe, namely Hungary, Estonia and Latvia.
    I normally use the Keyword planner for Google Ads, but for Hungarian, Estonian and Latvian this tools seems to find no results for the keywords related to my websites. For example, in Hungarian the keyword "ajak toltoanyagok" ("lip fillers" in English) doesn't give any results (and yes, I am targeting my searches to Hungary and Hungarian). I have the same problems with Latvian and Estonian. Is there another tool that I could use and that could give me better results? Help! Cheers Luca rONwtZt

    | Lvet
    0
  • IvanXV


    A few of my articles face same pattern from search engine. Firstly it raises to top and gathers bunch of traffic but then falls back. Obviously there is a problem with behavioral factors, and particularly I guess we do not answer specific intent of the users. But since there is a lot of keyword phrases it is not so obvious how to get article tuned to them. Does someone have an experience of such a tuning? May be some tools or advices? ZrJ7G4qFM77JPm.jpg

    | IvanXV
    0
  • ezable


    Hi, sorry if this is a silly question. I'm curious how keywords are defined. Is every word in a title a possible keyword? If I have a keyword titled "Linear Shower Drain | 40" Long", does it take the whole thing as a keyword? Is just "Linear Shower Drain" the keyword? Would "Shower Drain" pop up as a keyword, since its nested in the title? Thank you in advance for your answers!

    | ezable
    0
  • reginadelafuente


    ¿If I want to track keywords in a specific location, do I need to write the keyword with the location or only the keyword? For example: If I want to track the results of the keyword "hair salon" in a specific city, should I write "Hair salon in (city chosen) or only hair salon.

    | reginadelafuente
    0
  • scottgray0620


    Hello, I own a fitness and sports performance facility called BIM Fitness & Performance in Fort Myers, FL. We have a simple site structure with 3 key pages; however, I'm not exactly what type of keywords I should rank for on each page and I think that they're actually conflicting to one another. That said, I'd like some insight as far as what I should do with these pages and what you would recommend that I do with the keywords and the meta descriptions. Any help is greatly appreciated! https://bimfitnessandperformance.com/athletic-sports-performance-training-fort-myers/ https://bimfitnessandperformance.com/adult-personal-training-fort-myers/ https://bimfitnessandperformance.com/

    | scottgray0620
    0
  • RonkeIR


    Should the keywords they already rank well for make good topics for them to exploring in the future?

    | RonkeIR
    0
  • theLotter


    I want to find out keyword research about a specific US State but Google's tool only gives me data by Country. Is there something else I can use?

    | theLotter
    1
  • Amanda_Palmary


    Is there a tool that can alert me whenever the first page of search results change for a certain search term in a specific region?

    | Amanda_Palmary
    0
  • AlistairD


    Hi, Im trying to see the clicks onto my site using specific keywords each day over the course of a week / month in both organic and PPC to compare them to each other. Any help would be much appreciated, Thanks!

    | AlistairD
    0
  • PaddyDisplays


    Hi All I have have been kind of out of the seo scene for a while,  does &pws=0 still work?   I only ask as the search console says our brand name has droped to an average postion 3 ( instead of 1), but every time I check I we are 1st ( and I can see anything behind it that could possiabley get in front of it. Thanks Edit:  Actually  I also tried testing incognito, via a proxy and &pws=0,  we are always 1st

    | PaddyDisplays
    0
  • dnlpwrsellr


    I am a real estate agent, marketing properties to Germans moving to / buying an overseas home in my country. I inquired with a few different SEO agencies and I cannot afford their services, $3000+ a month and my market is not huge as you will see in the search data below. So I will have to go ahead and do SEO on my own and will obviously need some help. The space is not competitive which is awesome. That's how the volume and competition look for the most popular (& broadest) search term is "immobilien countryname" (property countryname), according to Ubersuggest - attachment 1 (translation for reference): property countryname 1300 property in countryname 480 buy property countryname 260 property countryname seaview 170 buy property countryname  110 Here is an example of the top 10 searches for houses by volume.  (Attachment 2 is a screenshot of the competition) 1. haus in countryname kaufen 720 $0.14
    (house in countryname buy)
    2. countryname haus kaufen 590 $0.36
    (countryname house buy)
    3. einfamilienhaus countryname haus kaufen 210 $0.45
    (single family countryname house buy)
    4. häuser in countryname kaufen 170 $0.29
    (houses in countryname buy)
    5. haus countryname kaufen 170 $0.46
    (house countryname buy)
    6. günstige häuser in countryname 110 $0.10
    (cheap houses in countryname)
    7. häuser kaufen in countryname location1 110 $0.22
    (houses buy in countryname location1)
    8. haus kaufen countryname meerblick 90 $0.20
    (house buy countryname sea-view)
    9. haus in countryname location2 kaufen 70 $0.03
    (house in countryname location2 buy)
    10. countryname haus am meer kaufen 70 $0.05
    (countryname house near the sea buy) the first 5 results are taken by big portals, just the top one has done any optimization at all as you can see the competition is pretty lame, just some of them are doing any SEO, pretty badly (including spammy links), still rank. The way it seems, there are 4 main categories to optimize for: Properties Houses Apartments 'Move to countryname' information Should I optimize my homepage for a 'property' term, 3 other pages for 'house', 'apartment, and 'info' terms? How do I pick keywords to optimize for, esp. considering that they are basically the same e.g.: house in countryname buy countryname house buy house countryname buy or property countryname countryname property property in countryname ...and should I pick just one? What sort of content could I include in a "buy a house in countryname" type of page and how do I write around such keywords? I am having an issue finding examples to follow as there is no competition to emulate and the other markets/countries are dominated by large portals which also seemingly get ranked based on size / authority. Beyond that there is virtually no interest in the country = no traffic, besides general bs such as the language, the weather and such where there are a bunch of huge websites on the first page - so I am not sure what content could I use to drive traffic. I will come up with something, but there are no obvious ones.. My domain name is 1 year old, I have no links yet. Moz reports Page Authority 5, Domain Authority 2 for my domain. I reckon that's enough for starters... Any input and ideas are more than welcome! Thank you. Qy2gat6.png tG93AJt.png

    | dnlpwrsellr
    0
  • audiosavas


    What measures should I take for a photographer's portfolio website with image-heavy gallery pages withotu content? Galleries are separated to different categories - weddings, fashion, beauty, thus having very similar content. What is better for example this page images https://www.karolinnafoto.lt/beauty/ 1. Use no titles and alts so as not to repeat and not be penalized?
    2. Repeat same titles and alts like "beauty portrait 1" "beauty portrait 2" etc.? Or are there better measures to take to have this website more optimized?

    | audiosavas
    0
  • AslanBarselinov


    Hi guys. So I'm racking my brain with a question whether I should use plural or singular keyword as a focus keyphrase of my page. The page that I'm optimizing is basically a review page of different websites offering proofreading services. Considering the fact that this is a review and I mention a lot of websites on my page, I decided to rank for a plural keyword that ends with "services". However, this keyword is very unpopular (ahrefs doesn't show any volume for it), while singular "service" has about 100 searches per month. As far as I understand, Google sees both keywords as synonyms, because search results for both keywords are almost identical. Should I change my keyphrase to singular "service" (even though the page mentions a lot of services), or stick with "services" instead? Do I have a chance of ranking for "service" if I stick with "services" in this case? Thank you.

    | AslanBarselinov
    0
  • Lazeh


    I really struggle to document my keyword research results in a usable way. I know the strategy for finding keywords but I wonder if there's a spreadsheet template or some guidance on the process that could help me organise things better

    | Lazeh
    0
  • Jesssherl


    I noticed that one of our competitors is ranking in first position for a keyword but when looking on the page grader. The exact keyword is not used on the page at all (or in title, URL etc.). How is this possible, when other sites have content with those exact words?

    | Jesssherl
    3
  • NordicNest


    How important is a H1 on the startpage for an e-commerce site? I can see that many stores has chosen not to use it on their startpages anymore.
    So how important is it?
    And how much could it help us to add one if our competitores does not us one? Also - where shall we put the H1 on the page? I've seen alot of sites that uses th H1 at the bottom of their startpage, after alot of H2s and H3s. Is that good or bad? From what I've read, it's recommended to use the headings in the correct order on the page from H1 to H2 and so on.

    | NordicNest
    0
  • OECSL2019


    For the brand new blog, Is it hard to rank keywords using difficulty level 25 - 35 keywords?

    | OECSL2019
    0
  • SearchStan


    You know those pages that you really need to have for your site that most people get to through the nav bar or maybe internal linking, but never through organic search? The ones where you can't find any applicable keywords with volume or even just a keyword with no volume data that just shows up in the Google autocomplete or People Also Search For. What's the better option? just not optimize the page for any keywords at all, but have Title Tag/Meta Description optimized for CTR just in case OR optimize the page for a very loosely applicable keyword even though it's a a bit of stretch or longshot

    | SearchStan
    0
  • uniquedigital


    Seeing as everything is graduating towards mobile first, is there any value in tracking desktop and smartphone keywords separately?

    | uniquedigital
    1
  • TalPard1


    Hi, my first time in the community. my web site is pretty new and I'm focusing now on the Onsite SEO. I am using an outsourcing company that writing me content, and I want to start my blog and publish it. but, I didn't finish yet my Keyword research, is it useless from google perspective to publish it without any keywords? it can hurt my site if ill publish it without any keywords inside of the article? or it still can be good for my site ranking/power? thanks !!!

    | TalPard1
    0
  • BrianAlpert78


    Hey, something I've been thinking about lately is "where is the point of diminishing returns for keyword research detail?" I get that keyword research is important for finding out stuff like "people generally search for 'doctor' way more often than they search for 'licensed medical professional'", but what about after that? Is there much useful information to be found by sifting through spreadsheets of stats about "doctor" vs "dr" vs "doctors" vs "physician" vs "physicians" etc? Especially when Google seems to treat a lot of those as interchangable? Or another example: If a remodeling company did basements, do you think there's much to be gleaned from AdWords data comparing "basement remodeler", "basement remodelers", basement remodeling", "basement remodeling contractor", "basement remodeling contractors", "basement renovation", "basement renovations", "basement renovators", "finished basements", "basement finishers", "basement finishing", etc.? Should those variations be analyzed and each targeted by their own sets of pages and pieces of content (e.g. a blog post that specifically targets "basement remodeler" and a blog post that targets "basement finisher" and a third blog post that specifically targets "renovated basement") Or should the takeaway be "there aren't any combinations that people overwhelmingly prefer to use, so let's just make content about basements and topics relevant to basements. Keyword research complete."

    | BrianAlpert78
    2
  • monique-plaw


    We spent the last 12 months targeting a particular search term (mortgage broker) and have been ranking well for it consistently for about 6 months now. We have decided to change the target search term to something else (insurance broker) but noticed that our traffic has started to decline since we started doing this. We are still ranking well for the initial search term, and our ranking is slowly improving for the new targeted search term in SERPs but traffic is down about 60% from January. Is it normal/expected for this to happen?

    | monique-plaw
    1
  • BobGW


    Hello, I'm teaching a friend SEO and she wants very basic SEO videos on Youtube. I looked for some but there was a lot of incorrect information that some people were giving out. Does any experienced SEOs know of credible, basic SEO videos that the SEOs that make them don't give out backward information. Good quality videos. I will keep looking, but please, if anyone has some gems send them my way. Thanks. Bob

    | BobGW
    1
  • Staunton_Rook


    hi guys I'm currently trying to optimize a site for 'Recruitment Agency North West' when I enter his term into keyword planner it gives me no results for the exact match, but offers me figures for 'Recruitment Agencies North West' Am I to assume that nobody has ever searched 'Recruitment Agency North West'?!!! and that I should be focusing on 'Recruitment Agencies North West' as my main key phrase? Is there another site other than keyword planner that will give me results for 'Recruitment Agency North West'? cheers M

    | Staunton_Rook
    0
  • plannerguy


    Hi I have my primary product page https://www.planacademy.com/primavera-p6-training/ - that ranks well for  and is optimized for "primavera p6 training". However, I'd the same page to rank well "primavera p6 online course". Do I create another version of this page optimized for these different keywords? Or do I try to get the 1 page to rank for both? A bit confused here as to what to do. Thanks.

    | plannerguy
    0
  • KathyAshley


    Hello. I'm new to Moz and know very little about SEO. I just finished going through the Beginner's Guide to SEO and I'm ready to take action. I plan on doing the SEO work myself. The guide says before doing keyword research, I should first answer certain questions about my business, such as: What types of my product are people searching for? Who is searching for these terms? When are people searching for these terms? How are people searching for my product? There are several more. How do I go about finding the answers to these questions? Thank you in advance.

    | KathyAshley
    1
  • NikCall


    I am working through thousands of organic keywords and would like to create a list of core keywords.  I want the list to be small enough that we can really go after these keywords and track progress.  I work for a B2B software company.  I am thinking between 20-30 but I would love to hear any tips, opinions and recommendations! Thank you!

    | NikCall
    0
  • SallieJ


    Hello, my understanding was that Google reads hyphens in keywords as spaces, but if that's accurate how come keywords with hyphens that I research with Keyword Explorer — for instance, hospital-acquired infections — rank lower when I include the hyphen? If the hyphen hurts SEO, do I have to remove them all from the blog or page in question? Removing hyphens means a blog or page will have punctuation errors, which is irritating to an editor, but I don't want to sacrifice the effectiveness of keywords, either. Thanks, in advance, for your response!

    | SallieJ
    0
  • GhillC


    Hi, As everyone knows, lots of generic terms we use everyday (depends from one country to another obviously) are trademark terms and technically protected.
    Some examples here  and there. So my question is ... are we free to rank (or try to at least!) for some of these keywords?
    Some of these keywords vastly outranked their original generic terms and there is little to no value trying to get traffic from the latter. More specifically what about the keywords such as spin, spinning etc.? Thanks!
    G

    | GhillC
    0
  • yaelslater


    Hi Mozers, At the beginning of a web page, is it better to have a linked Table of Contents of sorts to begin the page (bulleted list of topics that the page addresses that are made up of jump links to different parts of the page) or just start the page with sentences of content? Is one approach better for SEO? Thanks, Yael

    | yaelslater
    0
  • jgoethert


    Our theme adds a class to our site's H1s. For example:
    Our front page: ... The blog: ... As a result, Moz is not seeing the keyword in titles when checking using Page Optimization. The theme developer says there is no setting to turn off in order to test this. 
    My question is, is this a true issue that is hurting our site or is Moz simply not finding it because it only looks for ? Are there other options for troubleshooting this potential issue? Thanks for your future answers.
    John

    | jgoethert
    0
  • Omniafunction


    Trying to decide on a keyword phrase for my next post. One of the two phrases I'm deciding between has 100x more traffic but the priority is wayyy higher and the competition is just one point higher (54 vs 53). I'm hesitant to write on a post that gets 11k-30k monthly volume however b/c it just seems like too much traffic for a small blog with a domain authority of only 18 to compete with. But if the competition is nearly the same and the priority is higher, should I go for it anyway? I generally go for things with lower traffic thinking I will be able to better compete. Thanks!

    | Omniafunction
    1
  • Noblemoz


    When I use the Google search console to discover keyword phrases being used to drive visitors to my site I see some keywords that have the city name repeated (ex: web design sarasota sarasota, fl). Why does this happen?

    | Noblemoz
    1

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