Page Titles SEO Title
-
Hi,
I run an e-commerce store and within the CMS I define the SEO title, SEO description and SEO keywords for each item.
I spoke to a SEO firm who advised me to start every product title with the colour, as this will reduce the duplicate page titles and serve me well in the future.
Whats everyones view on this?
Does naming something Grey Armani Jeans | Armani Jeans from Designer Boutique stand up better against Armani Jeans Grey | Armani Jeans from Designer Boutique?
Any help or tips on how to format the page titles and descriptions would be great.
Thanks
Will
-
Hey Will
It's tough to advise you off the cuff on content for your products but do some keyword research, see what people are searching for in relation to these products and see if that gives you any insights.
It may give you blog post ideas to pick up pre-purchase search traffic and it may also help you flesh out those product descriptions as they are a bit skinny at the moment.
We want to think about the percentage of the total page that is unique and therefore having a longer product description, some reviews or other content that is specific to that page will certainly give you more scope for long tail search and help you stand out from the boilerplate product description merchants.
Fashion orientated blog posts about the different products may well be a good way to get some internal keyword rich links and pick up people searching before they are ready to buy. If you can then convert that kind of traffic to your twitter or facebook (or even email) then it all adds up to slowly bringing people in to the site and pushing out what you have to offer.
Hope that helps buddy
Marcus
-
Hi Marcus, Thanks for your help.
if you have a look around various product pages here: www.designerboutique-online.com you will see the descriptions that are put on for each item.
I am in the process of working with the lady who inputs the product decriptions to try and make them a bit more fulfilling and decriptive.
As for the SEO decriptions, these can at times be similar with maybe colours and styling changing.
What would you suggest for effective product descriptions and effective SEO descriptions? How long should each be, and what words should I be getting in there?
Cheers
Will
-
Hey Will
I believe the point being made is that the market is very competitive and where there are hundreds of existing search results for these types of queries, you have to give Google a damn good reason to bother displaying results from your site as opposed to from many other highly authoritative sites.
As stated by EGOL - these types of results are often filtered out as google wants to return a rich and varied set of results and not just hundreds of pages competing on price (the shopping filter allows for this).
It's hard to provide generic advice as there are so many variables here - what are your pages like? who is the competition? What do the results look like for the competition?
You say you are using unique descriptions on your product pages and that is great as most people don't but to really advise any further it would help if you could post a link to a couple of your pages and maybe we can provide some more targeted guidance.
Hope it helps
Marcus
-
The problem in most cases is... The content on each of these pages is identical except for the color of the product. There might be 150 words describing the product and 149 of them are the same on every page. The one word that changes is the color.
These pages very often are filtered from the search results.
The solution is to write entirely different content for every variation of every product.... or have one page for each different style of jeans where any of the colors can be purchased.
The choice between these can be made by determining the search volume for jeans of a specific color and how well your site already competes for the style.
-
Hi, thanks for your advice.
Yes all procuts do have a style and in some case a model number. I am trying to use the following format.
colour, brand, product, model, stle
so Blue Armani T-Shirt Long Sleeve or Grey Cruyff Vanenburg Trainers Leather
Again any further advice on product titles would be great.
Thanks
-
As much as I apprieciate everyones comments, why does it seem that only in the SEO world do people reply to beginners questions with unhelpful, snide comments that offer no input or knowledge what so ever.
Its like reading a crypic code trying to figure out what people mean.
What problems do you forsee? Do you have any advice, guidance etc... that will actually help me and others who read this post, or is it all just simple one liners that leave the user thinking, what am I doing wrong and what can I do to get better?
I do not simply use the colour, I was more stating that putting it at the beginning allows the duplicate title problem to be sorted in some way.
All product titles will include a colour, brand, model, style etc...
Any help would be great.
Thanks
-
All Armani jeans should have a specifc style name. Not only does that help the stores identify the cut and the style, but it'll also help with your SEO. If the jeans don't have a style name, maybe make one up?
The Armando, The Anibelle, The West, the Mark IV, etc.
-
I think that if you have pages for
Grey Armani Jeans, Blue Armani Jeans, White Armani Jeans, Black Armani Jeans, Brown Armani Jeans, Green Armani Jeans, etc. etc......
... the title tags are the smallest part of your problem.
-
Thats great mate. Yeah I understand the problem putting just a colour in front of an item can course. For Jeans I use the following Blue Armani J31 Jeans Classic Fit Straight Leg | Armani Jeans from Designer Boutique. I try to mix the page titles up as much as possible.
The product descriptions are all unique, as we are aware of dup content, however the staff member who puts the descriptions on usually types 4-5 bullet points with about 6-9 words in each point. Is this sufficient?
Are keywords pretty much redundant now? Our CMS let us input keywords, but not sure of the value of these any more.
Cheers, Will
-
Hmmm, I am not sure the answer is that simple.
You certainly don't want duplicate page titles, so having the product page with a unique page title based on specific attributes of the product is a good idea so, in classic SEO example terminology:
- Grey Widget | Widgets Store
- Red Widget | Widgets Store
- Blue Widget | Widgets Store
But, I think you have to beyond page titles here. If you are going to have hundreds of product pages with the only real difference between being the introduction of the word 'grey' then you may have trouble. If you start to combine this with other standard ecommerce product page problems like generic descriptions that already exist on hundreds of other pages then you will have no better luck simply by adding the colour to your page titles.
You can't simply tackle your sites SEO in this reductionist way and rather than just concentrating on the problems with your page titles it may be a good idea to examine your product pages in more detail.
- do other sites have the same page titles?
- are you using generic product descriptions?
- are the product pages all near duplicates? That is, do they just vary by a tiny bit of content on each page?
Ultimately, and I am not the first to say it, if you want great ranking product pages you need great content related to those products. If other sites already sell these products and there are tons of people with the same product descriptions then you have an opportunity to piggy back the duplicate massive but you need to work on those pages and give something unique and linkable.
There is a great article from Dr. Pete that is well worth a read that covers the different types of duplicate content. Read this and then see if you see your product pages in these descriptions:
http://www.seomoz.org/blog/fat-pandas-and-thin-contentThere is also a good whiteboard Friday with Rand covering killer product pages :
http://www.seomoz.org/blog/ecommerce-seo-making-product-pages-into-great-content-whiteboard-fridaySo, not exactly an exact answer to your question, but I am not sure how much that would have helped.
Hope this helps!
Marcus
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
One page ranking for all key words, when other targeted pages not ranking
Hi everyone I am fairly new to SEO but have a basic understanding. I have a page that has a lot of content on it (including brand names and product types and relevant info) ranking for a quite a few key words. This is cool, except that I have pages dedicated to each specific key word that are not ranking. The more specific page still has a lot of relevant text on it too. eg. TYRES page - Ranks first for "Tyres". Ranks okay for many tyre key words, including "truck tyres"
Intermediate & Advanced SEO | | JDadd
TRUCK TYRES page - not ranking for "truck tyres" Further on, I then have pages not ranking all that well for more specific key words when they should. eg HONDA TRUCK TYRES - Then has a page full of product listings - no actual text. Not Ranking for "honda truck tyres". ABC HONDA TRUCK TYRE - not ranking for "abc honda truck tyre" key word
These pages don't have a lot of content on them, as essentially every single tyre is the same except for the name. But they do have text. So sometimes, these terms don't rank at all. And sometimes, the first TYRES page ranks for it. I have done the basic on page seo for all these pages (hopefully properly) including meta desc, meta titles, H1, H2, using key words in text, alt texting images where possible etc. According to MOZ they are optimised in the 90%. Link building is difficult as they are product listings, so other sites don't really link to these pages. Has anyone got ideas on why the top TYRES page might be so successful and out ranking more specific pages? Any ideas on how I can get the other pages ranking higher as they are more relevant to the search term? We are looking in to a website redesign/overhaul so any advice on how I can prevent this from happening on essentially a new site would be great too. Thanks!0 -
Possible to Improve Domain Authority By Improving Content on Low Page Rank Pages?
My sites domain authority is only 23. The home page has a page authority of 32. My site consists of about 400 pages. The topic of the site is commercial real estate (I am a real estate broker). A number of the sites we compete against have a domain authority of 30-40. Would our overall domain authority improved if we re-wrote the content for several hundred of pages that had the lowest page authority (say 12-15)? Is the overall domain authority derived by an average of the page authority of each page on a domain? Alternatively could we increase domain authority by setting the pages with the lowest page authority to "no index". By the way our domain is www.nyc-officespace-leader.com Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
SEO and Internal Pages
Howdy Moz Fans (quoting Rand), I have a weird issue. I have a site dedicated to criminal defense. When you Google some crimes, the homepage comes up INSTEAD of the internal page directly related to that type of crime. However, on other crimes, the more relevant internal page appears. Obviously, I want the internal page to appear when a particular crime is Googled and NOT the homepage. Does anyone have an explanation why this happens? FYI: I recently moved to WP and used a site map plugin that values the internal pages at 60% (instead of Weebly, which has an auto site map that didn't do that). Could that be it? I have repeatedly submitted the internal pages via GWT, but nothing happens. Thanks.
Intermediate & Advanced SEO | | mrodriguez14400 -
Home Page or Internal Page
I have a website that deals with personalized jewelry, and our main keyword is "Name Necklace".
Intermediate & Advanced SEO | | Tiedemann_Anselm
3 mounth ago i added new page: http://www.onecklace.com/name-necklaces/ And from then google index only this page for my main keyword, and not our home page.
Beacuase the page is new, and we didn't have a lot of link to it, our rank is not so well. I'm considering to remove this page (301 to home page), beacause i think that if google index our home page for this keyword it will be better. I'm not sure if this is a good idea, but i know that our home page have a lot of good links and maybe our rank will be higher. Another thing, because google index this internal page for this keyword, it looks like our home page have no main keyword at all. BTW, before i add this page, google index our main page with this keyword. Please advise... U5S8gyS.png j50XHl4.png0 -
2 page titles, 1 url in Google SERPS: WTF!?!?
Hey guys, Hope everybody is having a good day. Today i came across something i have never seen in the serps before that i would like to share and getting feedback on. When i search for 'woonverzekering' on google.nl #1 is: **Url: ** www.independer.nl/woonverzekering/intro.aspx
Intermediate & Advanced SEO | | PrizeWize
**page titel: **Woonverzekering - Independer.nl When i search for 'woonhuisverzekering' on google.nl #1 is: **Url: ** www.independer.nl/woonverzekering/intro.aspx
page titel: Woonhuisverzekering? Vergelijk alle soorten woonverzekeringen - Independer.nl So basically 2 different queries show the same url with 2 different page titles in the serps. The only 'weird' thing i could find was a nobreakspace in the page title code: Woonhuisverzekering? Vergelijk alle soorten woonverzekeringen - Independer.nl I'm i missing something completely obvious here? Is this a commonly used technique. Is the page title getting chopped up because of ? What are they doing to get 2 page title results on 1 url?0 -
SEO for a plumber?
Hello, How does a small, local business win at SEO (without abusing directories, articles, and paid links)? It seems that everyone is saying "create unique content", but that just doesn't seem realistic for a small plumber in a big metro area. One might suggest coming up with helpful articles about plumbing tips, etc., but there are thousands of spun articles on article directories already. On page optimization is in place, we are listed in the main directories, we've asked the people we know to link to us, and we are engaged in social media. What would you recommend next? Thanks, Will
Intermediate & Advanced SEO | | WillWatrous0 -
Could Temporarily Linking New Directory Pages to my Homepage Help SEO?
Within my website we maintain a nationwide directory of auto repair shops. When we add or significantly update / modify a particular listing, would it help improve the individual search engine rankings, Google PageRank, and / or Page Authority of the new auto shop page if we linked these pages to an area on the home page for "Our Newest Featured Shops" or "Latest Member Additions" or something of the nature? Each new shop profile would then be linked directly from the homepage for a period of time. I assume that it might be crawled and added to the indexes quicker, but would there be other benefits? If so, would those benefits only be temporary if eventually the new shop no longer linked to the homepage? Would keeping all featured shops in rotational display on the homepage make any difference? Any input is appreciated. Thanks. Kelly Vaught
Intermediate & Advanced SEO | | kelly_vaught0 -
Should I use the main keyword in the title tag for the site on all category pages?
I am pretty excited about changing all my title tags (for the most important 7 pages) since I have seen my rankings jump up in the SERP just by adding the main keyword for my website in the title tag. To make it easier I will explain my business. Simply, I run an online jewelry shop, so basically the keywords I want to use is "Jewelry online" and for the main categories "Necklace", "Rings" and "Bracelets". What I am unsure about is whether to use all the keywords in the main pages title tag or should I just use the main keyword "Jewelry online". I don’t want to create competition between my own pages of course. Jewelry Online - Trendy Fashion Jewelry | Homepage Or Jewelry Online - Necklace, Rings, Bracelets | Homepage And the same goes for the main categories, should I include "jewelry online" or not, like: Bracelets - Fashion Jewelry Online | Homepage Or Bracelets - Trendy_ Bangles_ and Arm Cuffs | Homepage Any suggestions what is the best practice for the title tag on main page and the main categories? Thanks
Intermediate & Advanced SEO | | ikomorin0