How should directories be set up on ecommerce?
-
I have a ecommerce site. I am trying to figure out the best layout for my directories. Here are my two options.
Option 1. - Each directory in root domain.
Carrying Cases - plastic.com/carryingcases/
Case Type - plastic.com/casetype/
Specific Product - plastic.com/sproductOption 2 - Put them in subdirectories
Carrying Cases - plastic.com/carryingcases/
Case Type - plastic.com/carryingcases/casetype/
Specific Product - plastic.com/carryingcases/casetype/sproductI know this is a very basic question but I am looking for the right answer. I keep getting conflicting answers from different sources.
-
It depends a bit on the depth and breadth of the products/categories you've got, but assuming the site has only a few dozen categories and maybe half a dozen brands/types, I'd go with option 2 and use subdirectories. They can help you in your analytics to sort and see what's happening in specific areas, can show up in Google with the category > subcategory delineation in place of the URL (which can help enhance CTR), and provide more detail (and a tiny bit more keyword relevance) for anyone looking at the URL in a browser, in email, in social media, etc.
However, I'd stop before going overboard, e.g. site.com/laptops/thin-light/samsung/series-9 is fine, while site.com/laptops/thin-light/black/gray-highlights/samsung/series-9/make140/model2334 is not
Use good judgement and you'll be fine!
This post is still a reasonably good reference: http://www.seomoz.org/blog/11-best-practices-for-urls (though I should probably do a rewrite sometime soon)
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ecommerce site Header tag compulsory to follow till h6?
Hello Experts? Header tags for homepage, category, product pages is it required to be have from h1 till h6? If No...then w3c validator will give me Warning and it will never Pass my site so? Do google say h1, h2, h3..etc should be in sequence only? As per my site design I cannot define h1 always on top it can be after h2 or h3 so? h1 can be only 1 for per page but it is fine h2, h3 etc multiple for same page? At listing page to give all 30 products names as h3 is fine or it is not correct way? For ecommerce site what is the best header tags you suggest? I mean till h3 is fine or h1 also fine? Do header tags helps google in crawling ? or for ranking purpose? or header tags should be best for blog not for ecommerce site? Thanks!
On-Page Optimization | | Johny123450 -
Word Count - Content site vs ecommerce site
Hi there, what are your thoughts on word count for a content site vs. an ecommerce site. A lot of content sites have no problem pushing out 500+ words per page, which for me is a decent amount to help you get traction. However on ecommerce sites, a lot of the time the product description only needs to be sub-100 words and the total word count on the page comes in at under 300 words, a lot of that could be considered duplicate. So what are your views? Do ecommerce sites still need to have a high word count on the product description page to rank better?
On-Page Optimization | | Bee1590 -
ECommerce Website Internal Links
We run an ecommerce website... approx 8K products. When using the page grader, MOZ tools consistently tell me that I have too many Internal Links on the page.
On-Page Optimization | | Ampweb
These are caused from our fairly large menu system, and probably from the sub-category links on the category landing pages as well. I was reading an article that mentioned a no-follow on these Internal links would not really solve the "Too many internal links issue", so wanted to check if anyone has ideas or should I just dis-regard this MOZ suggestion that there are too many in this type of environment?0 -
Directories and Search Engine Site Submissions and Technorati Tags Important?
I use a wordpress for out website 50campfires.com and we have a site map set up along with google analytics and web master tools. I believe wordpress automatically sends information to the search engines with changes in the site map. Do I need to submit to search engines manually once a month? Is directories like DMOZ still relevant with SEO today? And what are your opinions on Technorati Tags? I never heard of them before reading this article. I m new to SEO and any insights are helpful. 2Sqv5C2.png EEQFpIx.png 2Sqv5C2.png
On-Page Optimization | | revonick1 -
Categories and URL Structure - When to add a new directory?
I've been wondering this for quite awhile so I figured I should just ask. Suppose my website has 5 categories and the url structure looks like: www.mysite.com/category1/ www.mysite.com/category2/ do I also want to create a landing page for the above categories at the same URL depth as the homepage of the site? www.mysite.com/category1.html OR what about: www.mysite.com/category1/index.html Which is a better way to do this? Also, if your site began as fairly small and your 5 categories were your only other pages other than index, about, and contact pages (meaning you really had no reason to create separate directories), then as time passes, you decide to add 3 subcategory pages that would fit into a page: www.mysite.com/category1.html would you add a folder with he same name as the html page, and then rename the html file as index.html and place it into the new folder?
On-Page Optimization | | SEO-Pump.com0 -
ECommerce Site Breadcrumbs Best Practice
I'm working on an Ecom website and I was wondering - For breadcrumbs - is there an SEO and/or UEx preference when it comes to taking them back to the homepage? I have the option of going CATEGORY > SUB CATEGORY > SUB CATEGORY or HOME > CATEGORY > SUBCATEGORY > SUBCATEGORY Each example is hyperlinked except for the lowest level. Thanks
On-Page Optimization | | Blenny0 -
Ecommerce Product Subcategory URL
Our website has 5 main categories displayed in tabs in the header. The main landing page of each of the 5 categories is a paginated page (3pages- set up with canonical tags to avoid duplicate content) with a side bar which splits the main category into many subcategories. Each of these subcategories essentially filter the main landing page into more defined categories customers find useful (price/colour) BUT once clicked enter into a separate landing page. We have worked hard to avoid any duplicate content issues between these sub-landing pages and the main landing page. This was done as we wanted each of the subpages to organically rank (thus we went with this method rather than filters). Hope we didn't do the wrong thing there? The question is should these sub-landing pages route straight from home to have the best chance to get individually ranked or routed through the main category bearing in mind we have 5 main categories each with many subcategories. i.e. domain.co.uk/subcategory or domain.co.uk/category/subcategory Thanks in advance for any advice given.
On-Page Optimization | | jannkuzel0 -
Content for ecommerce site
How important on site/page contents are for ecommerce site. Keeping in mind the page layout. Its not that important to have page copy/content at all for ecommerce sites If yes, does position of content is an important factor? if putting page copy/content in upper fold of a page then the most important thing which is product itself will have less exposure if putting near the footer of the page, does that seem like doing just for the sake of SEs and ranking. How important internal linking form that content would be compare to left panel links or links at the header of a website Thanks Rick
On-Page Optimization | | RickGa0