Tracking Email campaign
-
I generated the following URL to track visits from newsletter.
http://www.example.com/ ?utm_source=newsletter1&utm_medium=email&utm_campaign=newletter2109
Do i have to use this link in our email ?
My question is it looks ugly. How do i shorten this ? Using bit.ly ?
But isn't it true that URL shortening services such as bitly, as some can increase the likelihood of email being marked as spam
-
Might you also consider that with emails, unlike webpages, you can use terms like 'click here' or images to get the user to click through or carry out an action.
Buttons and images have certainly seen a better CTR than plain text links in our email campaigns.
-
Shall i upload the .htaccess file after redirect ?
-
Yes, its s standard 301 redirect. You can replace "/newsletter2109/" with whatever you want, and that's the href you include in the email.
If you have not used the .htaccess for anything yet, be sure to put RewriteEngine On at the top of the file.
-Dan
-
Thanks Dan. Is the following code goes into .htacess file exactly like mentioned by you ? Redirect 301 /newsletter2109/ http://www.example.com/ ?utm_source=newsletter1&utm_medium=email&utm_campaign=newletter2109
-
Thanks Dan. Is the following code goes into .htacess file exactly like mentioned by you ? Redirect 301 /newsletter2109/ http://www.example.com/ ?utm_source=newsletter1&utm_medium=email&utm_campaign=newletter2109
-
Atul
I believe you have two options in this case.
1. Like Daniel said, only the href is going to look long and ugly, you can keep the anchor text nice and clean.
2. But if you still want to make the href its self look nicer, just set up a 301, like
Redirect 301 /newsletter2109/ http://www.example.com/ ?utm_source=newsletter1&utm_medium=email&utm_campaign=newletter2109
Users will see the link as http://www.example.com/newsletter2109/ but the 301 redirect will send the appropriate info into analytics.
-Dan
-
There is a difference between the links target and it's title, you could set it like this [http://www.example.com](http://www.example.com/ ?utm_source=newsletter1&utm_medium=email&utm_campaign=newletter2109) so that it keeps the tracking but looks pretty to the user.
As far as URL shortening services go, I don't think that it raises the chances of it being marked as spam, but I would imagine there being less 'trust' from many users when it comes to clicking a shortened URL.
Personally I'd keep the URL shortening services away from any email campaigns/newsletters and use them for Twitter and the like
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google Analytics track conversions in real time?
Looking at the section: Conversions > Goals > Overview - does Google Analytics provide real time / same day metrics for this conversion data or does it take 24 hrs?
Reporting & Analytics | | Rich_Coffman0 -
Tracking Clicks on a Global Header Across Multiple Sites
Hey All, A particular client has multiple websites and we're planning on implementing a global header across 15+ sites. I've been looking for a way to track the clicks on this global header across all sites (that is that they are summed up), what's the best way to go about this if I am using Google Analytics (I know Adobe site catalyst could do this no problem with some advanced tweaking), any ideas? I could do the general click tracking route and tag every link but that will only help me if I do that for each site (that being said, if the global header for all sites pulls from a single HTML, then tagging it would technically count all the clicks from all the sites, the only caveat being that I'd have to pick which Google analytics profile I'd want to track the header with). Thoughts? Thanks!
Reporting & Analytics | | EvansHunt0 -
Custom URL tracking for paid online ads
Hello! Our marketing team is testing paid online ad networks (banner ads, mobile ads and video ads) this year in addition to some traditional television advertising. We would like to track how effective these various ads are, and I'm wondering the best method to do so. In all cases, we're not setting up new pages for these ads to go to. They will simply go to an existing page on our site. For tracking purposes, here's what I'm wondering... If we set up custom URLs on our site (e.g. www.example.com/sports) then have the visitor immediately redirected to the intended page on our site (typically our home page), will Google Analytics show that custom URL in any report to see how much traffic flowed through it? Or will it not register because a page doesn't really exist for that URL? The biggest issue is with the banner ad network, which targets around ten categories of sites (sports, moms, entertainment, etc.). I know I'll be able to find the network listed as a referrer to see the total traffic the network sent us, but we would like to know specifically which category drove the visits. As such, would a custom URL for each category work, or will Google Analytics not pick it up because it's not hitting an actual page? For television ads, we are showing our URL as www.example.com/tv, which would then redirect to the intended landing page. In this case, it's a little more challenging because I won't have the referrer traffic to go by. But same problem... will GA recognize that URL and show it in Behavior > Site Content > All Pages? I hope this makes sense. If not please let me know and I'll try to explain. Thanks in advance,
Reporting & Analytics | | SmileMoreSEO
Erik0 -
Multiple-Domain tracking for sister sites- NO retail checkout- Please help
Hello, I have about 5 sites I want to set up multiple-domain tracking in google analytics. All posts I read seem to be focused on cross-domain tracking for the purpose of tracking a visitor from one domain across another domain for shopping cart check outs. I don't need that. I have about 3 sister sites (mastersite.com, sistersite1.com, sistersite2.com, sistersite3.com) related to my primary site. I want 1 Master Analytics Profile to track traffic for all of these sites combined. My visitors will not jump from mastersite.com over to sistersite1.com. There will be no cross-domain visits. How can I set up 1 master google analytics profile that will aggregate traffic data from all sites and present the data to me in one analytics profile. Please help
Reporting & Analytics | | AndreGant0 -
Conversion tracking
Is there a way in GA to setup tracking of the clicking internal URL that 301's to an affiliate ID? Peter
Reporting & Analytics | | PeterM220 -
How do you eMail reports in the "NEw" version of google analytics
Bonjour from 9 degrees C Wetherby UK In google anlytics I want to export a monthly report to a client. Whilst I can do this in the old version where in the name of flying spacial jockstraps is it in the new version? Any insights welcome 🙂
Reporting & Analytics | | Nightwing0 -
What is the best way to track mobile sites in Google Analytics?
Hello! I am wondering what the pros and cons of using the regular Google Analytics tracking code on a mobile site versus the tracking documentation from Google specifically on it found at http://code.google.com/mobile/analytics/docs/web/ which is still in labs mode. Does the mobile specific tracking have the same features as the regular one to be able to track events and report the same statistics? Thanks for the help on this one!
Reporting & Analytics | | CabbageTree0 -
Tracking pdf downloads
hello, I have a site with 100's of pdf's for download and I would like to track how many people are downloading these, does anyone have a simple solution for this? Is there anyway I can do this in Google Analytics using one piece of code, thanks...
Reporting & Analytics | | Socialdude0