What is the best way to leverage ABC, CBS, or NBC?
-
My client has been interviewed by one of the top 3 networks and the interview will appear on the evening news.
My immediate task list:
- Social media including YouTube
- have the interview on the home page
- construct a Press Release
- try to gain a link from the network using a personal contact
- link build using the interview (good opportunity for higher authority sites)
If you were in my shoes, how would you best leverage this unique opportunity?
Thanks Mozzers!
-
Thanks very much guys! Very much appreciated....
-
This coverage could bring a lot of visitors to client's website. I would encourage client to have lots of additional information there that is easy to understand, easy to print and very easy to share via social media.
-
You have a decent list to start with and here are a couple of suggestions: If the client is national, all the networks have a website. Contact the interviewer and see if they can bet you a link there as you have stated and if local business or one with locations in varying venues, contact the affiliate stations seeking info for linking to them and,,,,,making sure they have yours as well.
If you have a customer list, now is a great time to get the link out via an email that comes back to your YouTube feed on the site.
Do you blog? Does the client blog? Get it out there.
If it is in professional services, offer it to varying sites within the discipline: for example physicians and the interview is about a new treatment modality - American Cancer Society, etc. AMA organ, Journal of Pulmonary Medicine, etc.
Hope this helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best free twitter monitoring tool to monitor who is not following you back
Hello Mozers Could someone recommend a free monitoring tool to keep a handle on who is not following you back on Twitter?
Social Media | | Catherine_Selectaglaze0 -
I have two Facebook Pages connected to the same website. Is there a way to tell in Google Analytics which Facebook Page is responsible for what referral traffic?
Can you filter social referrals in Google Analytics to better determine which Facebook Page is driving traffic to your website?
Social Media | | TowerMarketing0 -
Best strategy for Multilanguage Google+ Business Page(s) & rel publisher
Hello! I have many troubles defining a clear Google + strategy. Let's say I have one brand, say "reallycoolbarcelona" (because Barcelona is really cool!), 1 google place in Barcelona, and many websites with local ccTLD to promote the brand in different countries: reallycoolbarcelona.fr, reallycoolbarcelona.es, reallycoolbarcelona.co.uk, reallycoolbarcelona.it, reallycoolbarcelona.de. 1/ Now, how to handle that in Google+?
Social Media | | antoine.brunel
==> Shall I create one single page for all languages in Google+? (But then I cannot transfer Google Place to Google Local +?)
Then I would put the rel publisher of this page on all my websites? ==> Or shall I create one Google + page per language?
Then I would put the rel publisher of each language page on the corresponding website based on the language (french Google + page publisher on the french website only)? 2/ Now how did you manage to create a +SEOMoz page in Google+? By that, I mean a page with a clean url plus.google.com/+SEOMoz (that's so cool!) and not the scary url https://plus.google.com/b/1234567890 Thanks for enlighting my blurred mind about Google + multilingual strategies!0 -
Best Link Building Agencies in Australia
Hi all, I'd like to ask the community to recommend some great agencies that specialise in large scale link building (enterprise level), especially around link baiting & social linking. Would like to avoid the traditional paid links and have someone who's innovative in their approach. If you've had experience with any of them, would be great to hear your experiences. Thanks.
Social Media | | danng0 -
Leverage other peoples author rank for your site?
Hi quick question, lets say you find writers in your niche and get them to do a guest post for your site and they have also built up alot of author rank (active google+ account, tones of social media followers). From my understanding you cannot leverage their author rank for your site since their google+ profile needs to be connected to your site? Unless it connected, you will not get any author rank benefit? Cheers, Mark
Social Media | | monster990 -
Facebooking and Liking - Whis is best SEO practice for Rankings
Hi everyone! , i am a rookie with SEO. I have a very specific question for which i would love to hear your opinions on this. I have a facebook fan page about my company. We try to post quality stuff in regard to the industry we are in. However, we are social people, and i have seen improvements whenever we post more "social" topics such as TGIF, Photos, DIY themes. My question is (Actually two questions) : Is there a direct correlation or metric between rankings and "likes", the size of your facebook community ? If so, which has more power or effect on rankings. Facebook Likes generated from your website , or General Likes of posts within your existing community. Hope to hear from ya! Every advice is good advice. Regards Jesus D Aceromart
Social Media | | JesusD0 -
Best practices to add Facebook comments to wordpress blog?
Our website (noahsdad.com) has a very large and active Facebook group (http://facebook.com/noahsdadcom). Often there are more comments on the Facebook posting of a link, than on the blog post itself. I try to get people go and leave comments on the blog, but they don't get it. So I'd like to try to find a way to get Facebook comments to transfer to our site. I"m not sure the best way to do this....either via a plug in, or via these instructions https://developers.facebook.com/attachment/Comments_Best_Practices_FINAL.pdf/ I'd just like to get it going..and not mess up the comment's I have now. (Also not everyone has Facebook, so I'd like them to still be able to comment the 'old' way (name/email). Hoping someone can help point me in the right direction with this. Thanks.
Social Media | | NoahsDad0 -
Viral Marketing Question: If you build a truly great piece of content, what are the best ways to seed it?
Say the site is a 2 year old eCommerce company that has this awesome clever infographic but not many blogger connections. What would be the best ways to get that content syndicated? What agencies are still left that do actual viral marketing now that Rand and Todd Malicoat have moved on the greener pastures?
Social Media | | zachc_coffeeforless.com0