Facebook likes for website OR FB profile page?
-
I am expecting answers/views from social SEO experts.
Should i encourage people to "like" my main page of my website OR FB profile page of website? Which one works better and why?
-
Gianluca said it very well, so all I'd like to add is:
If you're asking in terms of RANKINGS (which will help you rank better?) use likes on your website. And be sure the proper Open Graph meta tags are installed on your page. The amount of Facebook Likes and Shares from your website can improve rankings.
You can generate the meta code here.
-Dan
-
My answer could seem a "not answer": it depends.
Yes, it depends on the social media strategy you want to follow and if you really are looking to a deep integration of your site in the social graph.
In fact, to "like" your page means that you integrate the open graph codes into your site, in order to take advantages of all the feature Facebook offers: facepile, comments, sign-in, like/share andthe incoming action button (read, listen...) and Facebook Insight for Websites. If you are looking to a direct way to show you site into Facebook, the integration of the site with Open Graph is a must, because every action done by a logged in Facebook users is reflected in his timeline.
This has an advantage respect the Page, because this way an user is not "obliged" to pay attention to the status updates of the Page itself, that maybe he is not seeing because those same updates are not having the sufficient edgerank to appear in their streamline (and soon "ticker").
Anyway, to have a Facebook page for your site is useful too... always if you don't use it simply as a repository of links to your new blog posts or new products. If you plan a real marketing strategy with your page, that means contests, special offers, real dialogue with the fans, than you can create brand evangelists that can become your "not paid" commercial force.
See for instance what SEOmoz does with its Page. SEOmoz uses it not only to communicate the new blog posts, but also as a way to strengthen the Community bounds with photos, videos (sometimes) and active conversation (apart that they use Roger as brand ambassador).
To conclude: Site integration to the Open Graph and Facebook Page can coexist and complement one each other and have different reasons to be.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If a page ranks in the wrong country and is redirected, does that problem pass to the new page?
Hi guys, I'm having a weird problem: A new multilingual site was launched about 2 months ago. It has correct hreflang tags and Geo targetting in GSC for every language version. We redirected some relevant pages (with good PA) from another website of our client's. It turned out that the pages were not ranking in the correct country markets (for example, the en-gb page ranking in the USA). The pages from our site seem to have the same problem. Do you think they inherited it due to the redirects? Is it possible that Google will sort things out over some time, given the fact that the new pages have correct hreflangs? Is there stuff we could do to help ranking in the correct country markets?
Intermediate & Advanced SEO | | ParisChildress1 -
Should we add Schema.org for Website Articles on our blog page
Hi All, We use schema.org on most of our eCommerce website apart from on our "latest news/blog section" which we have all our how to's ...and other useful articles on . Am I missing a trick here ?.. I have found there is a https://schema.org/Article which I guess we could implement if it's a big help or if there's a better one ? Just wondered peoples thought as whether it is must have from an SEO/ranking point of view thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Many pages small unique content vs 1 page with big content
Dear all, I am redesigning some areas of our website, eurasmus.com and we do not have clear what is the best
Intermediate & Advanced SEO | | Eurasmus.com
option to follow. In our site, we have a city area i.e: www.eurasmus.com/en/erasmus-sevilla which we are going
to redesign and a guide area where we explain about the city, etc...http://eurasmus.com/en/erasmus-sevilla/guide/
all with unique content. The thing is that at this point due to lack of resources, our guide is not really deep and we believe like this it does not
add extra value for users creating a page with 500 characters text for every area (transport...). It is not also really user friendly.
On the other hand, this pages, in long tail are getting some results though is not our keyword target (i.e. transport in sevilla)
our keyword target would be (erasmus sevilla). When redesigning the city, we have to choose between:
a)www.eurasmus.com/en/erasmus-sevilla -> with all the content one one page about 2500 characters unique.
b)www.eurasmus.com/en/erasmus-sevilla -> With better amount of content and a nice redesign but keeping
the guide pages. What would you choose? Let me know what you think. Thanks!0 -
"No index" page still shows in search results and paginated pages shows page 2 in results
I have "no index, follow" on some pages, which I set 2 weeks ago. Today I see one of these pages showing in Google Search Results. I am using rel=next prev on pages, yet Page 2 of a string of pages showed up in results before Page 1. What could be the issue?
Intermediate & Advanced SEO | | khi50 -
SEOmoz is only crawling 2 pages out of my website
I have checked on Google Webmaster and they are crawling around 118 pages our of my website, store.itpreneurs.com but SEOmoz is only crawling 2 pages. Can someone help me? Thanks Diogo
Intermediate & Advanced SEO | | jslusser0 -
Optimising a Dynamic website ?
A client has bought the Nostalgia wp theme. I've installed Yoast but because the website is ajax based and the content for the pages are dynamically loaded the plugin won't work. Or at least not to my knowledge? The developer doesn't currently have a solution, which from previous expereience it will never be supported. So I need some possible solutions here. Create a mobile site? Cons more time, more money etc Create non dynamic pages linked in footer area. Cons page duplication etc. It's a small niche so having the basic elements is imperative to getting it ranking.
Intermediate & Advanced SEO | | StephenForde0 -
To land page or not to land page
Hey all, I wish to increase my sites rankings on a variety of keywords within sub categories but I'm unsure where to be spending the time in SEO. Here's an example of the website page structure: General Home Page > Sub Category 1 Home Page
Intermediate & Advanced SEO | | DPSSeomonkey
> Searching / Results pages
- Sub Category 1
- Sub Category 2
- Sub Category 3
- Sub Category 4 > Sub Category 2 Home Page
> Searching / Results pages
- Sub Category 1
- Sub Category 2
- Sub Category 3
- Sub Category 4 We've newly introduced the Sub Category Home Pages and I was wondering if SEO is best performed on these pages or should landing pages be built, one for each of the 4 sub categories in each section. Those landing pages would have links to the "Searching / Results pages" for that sub category. Thanks!0 -
Do in page links pointing to the parent page make the page more relevant for that term?
Here's a technical question. Suppose I have a page relevant to the term "Mobile Phones". I have a piece of text, on that page talking about "mobile phones", and within that text is the term "cell phones". Now if I link the text "cell phones", to the page it is already placed on (ie the parent page) - will the page gain more relevancy for the term "cell phones"?? Thanks
Intermediate & Advanced SEO | | James770