Link Building: No linked to content in industry
-
Hello,
I'm doing link buidling for a small ecommerce niche.
There's no resource content in the niche (looking at OSE Top Content) that has attracted backlinks (on any sites)
How should this effect what resource content I should create. Thanks!
-
Great, thanks Ryan
-
Cant really think of one off the top of my head. I would still follow the lawyers.com or business.com type of format, just imagine those sites as a section of your site, the directory/resources section that houses all that kind of stuff.
-
Thanks Ryan,
I'll go ahead and keep it within the ecommerce site if that is the biggest SEO benefit for the ecommerce site.
Could you give me an example
-
Would kind of depend on this niche that you are talking about.
Technically yes, people may click on links in the directory and leave your website. With that you have a couple of choices:
- Keep the directory within your website/domain and use it as an industry resource, gaining backlinks and increasing the overall Domain Authority of your root domain, while directing important internal links to valuable portions of your eCommerce site to boost the value of those pages. You wouldnt create an easy way for consumers/users on the front end to get to this directory, using UX/UI to keep people in the paths that you want.
- Create a stand alone blog/site that is the industry directory that is hosted somewhere else on a different domain. It would look like a "third party" resource and people could still link to it, and it would begin to rank and gather authority on its own. You would use that as a sort of portal/link building site to your own ecommerce site as well as those who participate in it.
If you went with the second route, a site similar to lawyers.com or something like that would be a good one to look at. Its an article directory, business listing directory and a massive link-bait type of site for resources.
-
Thank you both for the comments.
What, specifically, would this direcory be like? Can you show me an example?
Also, wouldn't I worry about people leaving my site to visit other sites in the directory and not come back?
I think a directory might work. Thanks!
-
I agree that is is a great opportunity. A directory of sorts would be a great resource to have. Many professional industries have their own directories (not just a general web directory). Then you can solicit others to create listings, etc..
-
It sonds like you have a perfect oppertunity to become the industry resource. Finding an industry that produces a lot of money, that doen't have a lot of online competition, is a GOLD MINE!
Create something that everyone in your industry needs/wants and then ask them to read it, contribute to it, and link to it.
Good luck, i'd love to hear how your project turns out.
-bryant jaquez
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimum level of link building per month for a new domain
looking to launch a new site, how mnay links can we affectively create per month? is 80 links per month ok?
Link Building | | Direct_Ram0 -
Loads of quality content but not getting links!! What should I do?
Hi I have been working hard and creating valuable content for 2 years now, we create a weekly news letter with around 10 articles and all our customers love it. But still we are unable to get links to our sites. There are no active bloggers or sites for our industry and content is highly technical and scientific. My competitors have thin content with bad links and they still rank better than us............. Please help me by answering the questions below - Should we start submissions to directories? If yes which directories should we submit to? What else can we do to build links?
Link Building | | Rajaindiain0 -
Link Building
Guest blogging, guest blogging, guest blogging. Since I started my career as a "brand manager" I've heard the term "guest blogging" at least a million times. So I've put a fair amount of energy into it and for a long time it worked beautifully, still is in many ways. However, in the last month or two nearly every blog I have contacted about guest blogging has said that "due to an increase in guest blogging request we are now charging a fee of x" so on and so forth. Doesn't paying for links put you at great risk for being deindexed? And can't bloggers get in trouble for this as well? Do they not know, not care or think it doesn't apply to them? And if it's a sponsored post, say I send them $100 of free product and pay them $100 to do it, isn't that just hiring someone to talk about my brand? Why would google punish me for that? Anyway around it? Thank you so much! I look forward to your suggestions/advice/criticism.
Link Building | | WNL0 -
How fast is too fast when it comes to link building?
I'm getting ready to start a massive link building campaign. I plan on using a variety of anchor texts, getting links from a variety of sources, and only getting high quality links from relevant sites. My main concern is getting penalized for gaining too many links too quickly. Does anyone have any advice on how fast is too fast? Or how much is too much in a certain amount of time? Thanks!
Link Building | | CIEEwebTeam0 -
Using an SEO Agency to build one-way links for you via link exchange
There are a number of SEO agencies which offer link building as part of their SEO offerings. I believe they build one-way links to the client site, by offering another link in exchange to the liking site. So, if the client site is "C", and link is being requested from site "A", the site "A" owner is offered a link from site "B" in return. Is this a good and/or recommended practice?
Link Building | | thinkvidya0 -
Which link building method is most effective?
I have been looking at different seo companies for link building. I found a ranked list on Topseos.com. Many of them offer the same services as offshore SEOs, namely: Article marketing blog comments forum comments/profiles bookmarking PR directories Link acquisition by contacting relevants sites and negotiating a fee for a link I know that custom link acquisition is the most effective, but it gets very expensive. And, you don't know what each link is going to cost you. Here are my questions: Of the other methods (other thank custom link acquisition), how would you rank their effectiveness? The other methods seem kinda gimmicky, is it worth the time/money? Have you seen sites rank well for competitve keywords using articles/bookmarking/blog comments/directories etc? How do you know i a company is going to them manually as they claim? as opposed to using some automated software. Thanks
Link Building | | inhouseseo0 -
Any good link building companies out there
Hi Guys, Does anyone know or can recommend any really good link building companies out there? There are lots and lots of link building companies but which ones can really do the job! Any recommendations much appreciated Thanks
Link Building | | GAZ09
Gareth0