Does anyone have any tips for optimizing your Google Product Feeds?
-
How often do you submit them?
What have you seen work?
Are there any tricks aside from filling out all of the data fields?
-
Use the google category and google product type in your adwords product extensions for best chance of getting product/image ads showing in search results. Make sure your campaigns/product types in Adwords are matched to your product feed.
-
Use the google category and google product type in your adwords product extensions for best chance of getting product/image ads showing in search results. Make sure your campaigns/product types in Adwords are matched to your product feed.
-
Well technically this is not correct - from what I understand Product Display ads are paid inclusion so SEO ranking factors still play a part of appearing or not appearing
-
Well technically this is not correct - from what I understand Product Display ads are paid inclusion so SEO ranking factors still play a part of appearing or not appearing
-
Some really valuable insights on this thread and thx everybody for your generous sharing.
@Syed1 - Your link is not working. Please repost
-
I realize this is an old question, but thought I'd note for the record that as of May 2012, Google has announced that they are doing away with Product Search and essentially implementing PPC ads in its place. So if you continue to use what used to be Google Shopping, you will need to place bids in order to get your products to show up at the top of the results, much like AdWords works.
-
There is not a whole lot of information on available on the web for Google Shopping optimization but from what I have researched and few that I tried over time, here is the factors I think that do weigh in:
-
Reviews: Its the 'links' in Google Shopping. In Google, websites refer to other websites. In Google Shopping, customers refer to other websites
-
Title
-
Attributes: more data you feed Google, the better they feel about ranking you higher
-
Price: Not 100% sure about this but definitely worth considering. Seems logical that Google wants to provide users with best deals
- Few others.
-
-
Do you have any case studies that measure how much it helps when you have a feed updated everyday? I like your answer.
-
Hi Eric,
This should give you the basics:
- Add Keywords to Product Titles and Descriptions
- Add UPC Codes (required)
- Add Shipping cost info (required)
- Add Seller Reviews
- Add Rich Snippets
- Optimize your Product_Type column
- Only use Google's product taxonomy for google_product_category
Remember not to confuse product_type and google_product_category. Both should be used, but the latter must use the correct taxonomy. Taxonomy is downloadable from the Google Merchant Center.
Do some careful reading on that page and throughout the Merchant Center. This is one area where crossing t's and dotting i's is VERY important!
Even though google_product-category is not required for all countries and products, recommendation is to use it for ALL products. Taxonomy is available for download as both .txt and excel spreadsheet.
Make sure your feeds are clean and push them every day.
Best of Luck!
-
Hey,
We publish a URL that GPS can crawl daily to get the most real-time update on product data. The more info you pass over to GPS the more impressions you receive and the more likely that your products will show up to a more qualified user. Do you track your conversion rate form GPS traffic?
Other general tips like free delivery, including reviews rich snippets etc will help your CTR. I would also look at your competitors product that are appearing and how they have named the product, There is usually improvements to be made on keyword placement.
One other aspect we are working on is having specific products for a GPS feed that have special offers for GPS users like xyz% off for GPS traffic, this way the price is reduced and increases the listing position. - In theory...
Cheers,
Jamie.
-
When looking into this the problems I have considered is you could sacrifice your base listings against your natural listings. I think it would make sense to plan the keywords your pushing for base and naturals seperate if your struggling.
I do find if you do the usual SEO optimization Google base generally lists you well as a result.
Cool idea as its shopping might be to target phrases with "Buy"
-
We do a lot of Google Product Search for our Ecommerce clients. Basically the feeds last for 30 days on GPS. So if you submit them once a month you will continue to show, but Google favors those who push out a new feed more frequently. One of the big things right now is to make sure you have Unique Product Identifiers like UPC or Manufacturer Part Numbers for all your products. The better quality your images of your products are (clear thumbnails, easy to understand what the product is the better for click through by users). If you name your product's with Keywords that trigger the GPS listings in organic search you will do better as well. For example if you were selling a Spider Mite Pesticide, you could just put the internal name of the product like "No Spider Mites 16oz Bottle" You would be better off calling the product "Spider Mite Killer 16oz Bottle" since that search actually brings up the GPS results in universal search. If you have a product that many sellers have, then you can get grouped in with the rest of them by using the same UPC/GTIN number as they do, or the same brand and MPN. It takes some getting used to for sure, maybe try the service called GoDataFeed as it makes it a lot easier. Lastly, categories are huge for getting your products in the right group. It is better to be in the Software -> Adobe-> Windows Adobe Design Premium category with your products than just the Software -> category. Hope that helps you out.
-
Eric,
Did Tompt's answer help? Have you found any resources on your own that have been helpful?
-
I feel bad because someone posted this yesterday and I have no idea who it was:
http://www.vervesearch.com/blog/seo/how-to-optimise-for-google-products/
I will have to go back and find out. Credit where it's due and all.
Edit: It was of course Mr Rand Fishkin on Twitter @randfish.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank a product page
Hello, I have a product page and just did a little introduction ( 5 lines of text) but I have the feeling this is not enough for google. What is the solution ? Is it to increase the amount of content even though it is not going to be user friendly ? Or will google look at the product page I link too and take into account the content on those subpages to boost my "pillar / product page". Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Any tips on how tp get reddit or pinterest posts rank high on google images?
Hello I have noticed that for a keyword that has high competition it has on top image searches not that popular pinterest post & a reddit post, explorergram , youtube etc., the keywork is "24k gold iphone" and I am wondering if I could create somehow myself a pinterest or reddit post or something similar that would have images with my product rank high on that keyword, since my website does not rank well in mage search for some reason... https://www.google.fi/search?q=24k+gold+iphone+6&source=lnms&tbm=isch&sa=X&ved=0CAcQ_AUoAWoVChMI1f2LkpTxxgIVhI8sCh1SGwjy&biw=978&bih=550#tbm=isch&q=24k+gold+iphone thanks a lot
Intermediate & Advanced SEO | | bidilover0 -
Fetch as Google - Redirected
Hi I have swaped from HTTP to HTTPS and put a redirect on for HTTP to redirect to HTTPS. I also put www.xyz.co.uk/index.html to redirect to www.xyz.co.uk When I fetch as Google it shows up redirect! Does this mean that I have too many 301 looping? Do I need the redirect on index.html to root domain if I have a rel conanical in place for index.html htaccess (Linix) - RewriteCond %{HTTP_HOST} ^xyz.co.uk
Intermediate & Advanced SEO | | Cocoonfxmedia
RewriteRule (.*) https://www.xyz.co.uk/$1 [R=301,L] RewriteRule ^$ index.html [R=301,L]0 -
Over Optimization - Where is the limit?
Hi All, Lately its been discussed a lot about the various penalties and the one that is least clear to me is over optimization. I'm currently dealing with my site's sub-folders naming. My site sells computers yet the domain name has nothing to do with computers. The question is should I put computers in every folder name? Examples: domain.com/surveys/xxx VS domain.com/computer-surveys/xxx domain.com/Questions/xxx VS domain.com/Computers-Questions/xxx and domain.com/Education/xxx VS domain.com/computers-education/xxx Where is the limit?
Intermediate & Advanced SEO | | BeytzNet0 -
Google Local oddity
So I spotted something a little weird... one of my client's Google Local placements in blended results has the domain name - complete with the .com extension appearing where the business name typically appears: Businessxyz.com www. businessxyz .com of Google reviews Has anyone seen this? I setup their Google Places account quite some time ago and used the business name - not the url. I also setup their Google+ and Local page - using the name. None of the page titles on the website contain the url. I simply can not pinpoint where G is pulling this from or why for that matter. All competitors are appearing with business name - only my client has the domain name visible for the particular local search query. Any ideas?
Intermediate & Advanced SEO | | SCW0 -
Google omitting some entries
Hi, I used this tool to test some domains. The tool can be found at http://www.virante.com/seo-tools/duplicate-content I have no questions about the other checks but with the similarity check. My question is how do i get Google not to omit some entries very similar to the top 1000 pages on my site? Will appreciate your answers, thanks. Suleman
Intermediate & Advanced SEO | | esuleman0 -
Reproducing RSS feed
How can i reproduce RSS feed from another website to my website ?
Intermediate & Advanced SEO | | seoug_20050 -
What are the different tactics for getting ranked/ included in Google finance searches such as http://www.google.com/finance/company_news?q=NASDAQ:ADBE
I don't know what ranking factors they are using for this feed. The results vary greatly from a search done at google.com or google.com/news and google.com/finance I'm working with a website that regularly publishes finance-related news and currently gets traffic from google finance. I'm wondering what we can do to optimize our news articles to possibly show more prominently or more often. Thanks
Intermediate & Advanced SEO | | joemascaro0