Hosting / Redesign & Text Change
-
In the process of redesigning a clients site.
The text and the design need to change to focus the site on conversions more than it is at present.
The client is not happy with the current host, they want to change, my feeling is to either change a while before the site redesign is launched or a while after.
Anyone got any opinions, experiences to share.
Justin
-
I am working with a client on the same type of change. The only difference in the case of my client, is I made the recommendation of a URL change as well. His current URL was of the pattern www.brand-Canada.ca. I have recommend the new URL as www.BrandCanada.com. (The actual brand.com site is already taken).
His current site is left in tact on the old URL and old server. His new site will launch later this month on the new URL. While working with the site, I noticed some issues with his current host so I recommended a new one. When the new site launches, it will be a new URL and host.
While his old domain has been around for several years, it has relatively few backlinks. The plan is to establish the new site and maintain the old one as well for now. The old site is HTML/CSS/Zen Cart setup, where the new site is a Joomla/ZenCart solution. The look and feel of the site is completely different.
I am sharing this experience to suggest you may wish to run both sites for a time. Not all sites offer that opportunity, but many do.
-
I would definitely change the hosting before you launch the redesign.
That way you can get through any complications with a new host. When the
redesign is ready you can launch it quickly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is SEO affected when changing from siteA.example.edu to siteB.example.edu/siteA?
Are there SEO ramifications as a result of moving a group of sites that currently each have their own subdomain, under one subdomain? Ex: changing college.example.edu, dept1.example.edu and dept2.example.edu to college.example.edu, college.example.edu/dept1 and college.example.edu/dept2... etc. For example, let's say dept2 has a page about 4H and dept3 has a different page about 4H, if they're no longer their own subdomains, could only one of the 4H pages rank? In addition, would moving the department name further down the URL path cause the department's front page not rank as well? Thanks,
Intermediate & Advanced SEO | | AnneHolz0 -
Should you bother disallowing low quality links with brand/non-commercial anchor text?
Hi Guys, Doing a link audit and have come across lots of low quality web directories pointing to the website. Most of the anchor text of these directories are the websites URL and not comercial/keyword focused anchor text. So if thats the case should we even bother doing a link removal request via google webmaster tools for these links, as the anchor text is non-commercial? Cheers.
Intermediate & Advanced SEO | | spyaccounts140 -
Our Web Site Is candere.com. Its PA and back link status are different for https://www.candere.com, http://www.candere.com, https://candere.com, and http://candere.com. Recently, we have completely move from http to https.
How can we fix it, so that we may mot lose ranking and authority.
Intermediate & Advanced SEO | | Dhananjayukumar0 -
Diversifying anchor text question
Hi, I've seen a new article by Dr. Pete on diversifying links for 2013 (http://www.seomoz.org/blog/top-1-seo-tips-for-2013), now my question is this: Dr. Pete talks about mixing up the anchor text for links, is so we don't get caught out by Google or actually mixing it has a better impact? For example: 1. 20 anchor text links targeting just the target term. 2. 20 anchor text links targeting 4 variations of the target term. Is number 2 recommended so things look natural or does it actually have a better impact on SEO. Thanks
Intermediate & Advanced SEO | | activitysuper0 -
Help with setting up 301 redirects from /default.aspx to the "/" in ASP.NET using MasterPages?
Hi SEOMoz Moderators and Staff, My web developer and I are having a world of trouble setting up the best way to 301 redirect from www.tisbest.org/default.aspx to the www.tisbest.org since we're using session very heavily for our ASP.NET using MasterPages. We're hoping for some help since our homepage has dropped 50+ positions for all of our search terms since our first attempt at setting this up 10 days ago. = ( A very bad result. We've rolled back the redirects after realizing that our session system was redirecting www.tisbest.org back to www.tisbest.org/default.aspx?AutoDetectCookieSupport=1 which would redirect to a URL with the session ID like this one: http://www.tisbest.org/(S(whukyd45tf5atk55dmcqae45))/Default.aspx which would then redirect again and throw the spider into an unending redirect loop. The Google gods got angry, stopped indexing the page, and we are now missing from our previous rankings though, thankfully, several of our other pages do still exist on Google. So, has anyone dealt with this issue? Could this be solved by simply resetting up the 301 redirects and also configuring ASP.NET to recognize Google's spider as supporting cookies and thus not serving it the Session ID that has caused issue for us in the past? Any help (even just commiserating!) would be great. Thanks! Chad
Intermediate & Advanced SEO | | TisBest0 -
Changing Hosting Companies - Site Downtime - Google Indexing Concern
We are getting ready to switch to a new hosting company. When we make the switchover, our sites will be offline for a couple of hours and in some cases perhaps as long as 12 hours while DNS is configured -- should we be worried about Google trying to index pages and finding them unavailable? Any fear of Google de-indexing pages. Our guess was that Google would not de-index anything after just a short period of not being able to find pages -- it would have to be over an extended period of time before GOOGLE or BING would de-index pages -- CORRECT? Just want to gut check this before pulling the trigger on switch over to new hosting company. We appreciate input on this and/or any other thoughts regarding the switch over to new hosting company that we may not have thought of. Thanks, Matt
Intermediate & Advanced SEO | | MWM37720 -
Hosting images on multiple domains
I'm taking the following from http://developer.yahoo.com/performance/rules.html "Splitting components allows you to maximize parallel downloads. Make sure you're using not more than 2-4 domains because of the DNS lookup penalty. For example, you can host your HTML and dynamic content on www.example.org and split static components between static1.example.org and static2.example.org" What I want to do is load page images (it's an eCommerce site) from multiple sub domains to reduce load times. I'm assuming that this is perfectly OK to do - I cannot think of any reason that this wouldn't be a good tactic to go with. Does anyone know of (or can think of) a reason why taking this approach could be in any way detrimental. Cheers mozzers.
Intermediate & Advanced SEO | | eventurerob0 -
What on-page/site optimization techniques can I utilize to improve this site (http://www.paradisus.com/)?
I use a Search Engine Spider Simulator to analyze the homepage and I think my client is using black hat tactics such as cloaking. Am I right? Any recommendations on to improve the top navigation under Resorts pull down. Each of the 6 resorts listed are all part of the Paradisus brand, but each resort has their own sub domain.
Intermediate & Advanced SEO | | Melia0