Hosting / Redesign & Text Change
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In the process of redesigning a clients site.
The text and the design need to change to focus the site on conversions more than it is at present.
The client is not happy with the current host, they want to change, my feeling is to either change a while before the site redesign is launched or a while after.
Anyone got any opinions, experiences to share.
Justin
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I am working with a client on the same type of change. The only difference in the case of my client, is I made the recommendation of a URL change as well. His current URL was of the pattern www.brand-Canada.ca. I have recommend the new URL as www.BrandCanada.com. (The actual brand.com site is already taken).
His current site is left in tact on the old URL and old server. His new site will launch later this month on the new URL. While working with the site, I noticed some issues with his current host so I recommended a new one. When the new site launches, it will be a new URL and host.
While his old domain has been around for several years, it has relatively few backlinks. The plan is to establish the new site and maintain the old one as well for now. The old site is HTML/CSS/Zen Cart setup, where the new site is a Joomla/ZenCart solution. The look and feel of the site is completely different.
I am sharing this experience to suggest you may wish to run both sites for a time. Not all sites offer that opportunity, but many do.
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I would definitely change the hosting before you launch the redesign.
That way you can get through any complications with a new host. When the
redesign is ready you can launch it quickly.
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