Replace Header Text With Image
-
I have a static website that I would like to retheme. I have the mockup, and its spliced. The website holds nice rankings right now, and I want to keep them in place. The one thing that will change with this new design is the header will no longer be text, but instead an image. Is there a way to ensure googlebot still sees the H1 tag header exactly how it is now but use an image for the header instead?
I dont want any blackhat tricks that will get me banned. Just wondering if there is a simple way to have googlebot see the header as text (not ALT img txt) so the site does not appear to have changed at all. (It hasnt, I only am changing the graphics and colors of background, and header image for better branding.
-
To achieve a balance between visual aesthetics and search engine interoperability, you could use a Javascript font renderer like cufon: http://cufon.shoqolate.com/generate/ - which will give you nice anti-aliasing.
Look at Google Fonts too - http://www.google.com/webfonts#ChoosePlace:select
I would redesign & work towards getting a H1 on there rather than working backwards
-
Egol is correct.
your redesign has a cost, the desision is yours, what is more important, the HI or the design, only you know that.
-
You just need to make sure that the search engines will see your site exactly as visitors would see it. Don't try and hide anything. And I agree, try and keep the H1 tag.
And to answer your original question, the search engines have come a long way in terms of sophistication, but they still do not do so well with interpreting graphics, cookies, or javascript. Just good 'ole text.
-
I can leave the H1 tag in, I just dont know where to put it. Its my header, and the website now is VERY ugly. Maybe I will just put the H1 in there above the image, and then use a negative margin. Is that allowed?
-
You are going to use different html mark-up for the image and the h1.
They are not equivalent.
If you use the image you can add alt text but that is not going to be the same as H1 - less effective in my opinion.
If you can't get H1 into your site any other way then loss of the H1 will be part of the cost of your redesign.
If this was my site I would not give up H1 for an artsy image.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz/Google does not recognize text on Wix website
My client's website was built on Wix and despite having substantial content on web pages, Moz is claiming that there is very little-to-no content: Sufficient Characters/Words in Content. Does anyone know how to fix this issue? I've run a word count tool and it gives the same results. Website: pesclinical.com
Technical SEO | | Perfect-Pixel1 -
Optimizing my images to appear on Google Images
My website ranks at the top for my keywords, but my images barely show up on Google Images. I'm renaming them, tagging them, I'm not sure what else I can possibly do. Any suggestions? Thanks!
Technical SEO | | Leah7771 -
Anchor text with punctuation
Hey Moz Does anchor text with punctuation effect anything, does google even read it? I know matching exact anchor text to high volume keywords doesn't matter as much any more - but it still definitely makes a different as our reports show. Thanks
Technical SEO | | wearehappymedia0 -
Image Impression Drop
On August 8th we started to see our Image Impressions in Google Webmaster Tools start to plummet. Has anyone else run into this issue? I have not been able to find any news on Google Algos which my have caused this. Any other ideas what could have caused this? jxPmLwO
Technical SEO | | joebuilder0 -
Is it a problem to split anchor text with span / div etc or does it decrease the effect?
Hi, Recently I started seeing more and more anchor text with design variations within them. A noticeable example can be seen in the Distilled top menu.
Technical SEO | | BeytzNet
As you can see there is a part which is in small letters and a part with different fonts. Meaning that there is either an internal span / div / font / italic / etc. or some other attribute within the link (splitting the anchor text). Is it a problem?
Keep in mind that it will be used in the top menu on the most important links. Thanks0 -
Do we know if inbalanced anchor text distribution also applies to internal links?
I have the pages of my site linked together very well with editorial links in my copy and blog posts. But now I'm starting to wonder post-penguin if it's a problem if all my internal links to a certain page have the same anchor text? Or is my internal link juice not powerful enough to set off a red flag? I don't think I've seen this addressed anywhere or if we even know the answer to this or can only speculate.
Technical SEO | | UnderRugSwept0 -
CSS Hiding Text - Does this matter to search engine crawlers
Hello, I'm working on a site and a developer is using CSS to mask crawlable links below. Then, java, advanced search links go on top of this. So, if you disable Java, but have CSS enabled, you don't have a lefthand nav. With both CSS and Java disabled you have a fully crawlable website. Is this a red flag? I understand a user without java would have a problem since most people don't disable CSS. But, is this a problem for search crawlers? Thanks!
Technical SEO | | Blenny0 -
What is the value of english links with foreign language anchor text for a foreign site?
I have a site in Spanish that is hosted in Spain with a .es TLD. I already have many Spanish-language links from websites in Spain, but I obviously want more and I'm finding I might need to look beyond typical Spanish sites. In talking to some of my link builders who work on my English/American sites, they are recommending that I build links on the normal article sites, blogs and web 2.0 sites that I normally build links on but that I make all the content English and insert the anchor text in Spanish. For example, if my site were about "weightloss", my keyword would be "perder peso" (in spanish). They are recommending that I have articles, reviews, etc written about weightloss in English with the anchor text "perder peso" worked into the English article. Most of the sites are English sites that are hosted in the US (article sites, web 2.0 properties, etc). My question is what is the value of these links? Does anybody have any experience with this?
Technical SEO | | jargomang0