Web Strategy Conundrum
-
I run a business that offers eco friendly screen printing. Let's call it ECO SHIRT SHOP. We offer a specialized type of printing thru the website, then contract to printers throughout the US to execute the printing. (They each have their own distinct print businesses that they operate as well.) As of now we only divulge that we have print facilities in places like chicago, seattle, etc. but do not display addresses as we do not want to confuse customers.
By not displaying these addresses, I feel we are missing huge opportunities to be listed by services like Yelp, Google places, etc - consequentially losing highly convertible geography specific search traffic.
Ques: The print shops are open to us displaying facility address info, even somehow saying that Print Shop X prints for the ECO SHIRT SHOP network. I want to be transparent with customers and get more localized traffic, but don't want to confuse operations or give away business.
For all you strategy guru's out there, how would you handle this? I am at a cross roads, and how we move forward is hugely important for the future of our business.
Thanks, as always for your thoughts on this.
-
Thank you both for your thoughts...
I am all for helping out my printing partners. We have developed an extensive website with very solid product info. That's been our strength - and what drives a lot of long tail traffic for us.
My main fear is that if I simply post their addresses as OUR production facilities (which they are) I might in some way confuse the customer. Worse yet, have them of the mind that we are somehow trying to greenwash our business. I would like to be transparent without confusing the customers. Again, I'm happy to mention their names in support of this, just not sure the best way to do it.
Thanks again.... would love to hear more thoughts.
Peter
-
If you have one website, you will only get one location in google places. If you have more then one website you will split your ranking efforts.
I agree with Alan.
I would be helping my partners rather than treating them as competitors. Have you considered helping them with great content for your products? Or linking to them so people in their locality can find them more easily?
-
If you have one website, you will only get one location in google places. If you have more then one website you will split your ranking efforts.
do you post these prints to the customer or do they pick them up?
If you post they dont need to know where from
if they pick them up then showing the addresses will IMO get you more business than you will lose,as they will wonder why they cant know up front. Never give a customer anything to be suspicious about, getting a customer online is like trapping a rabbit, one false move and they are out of there.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the perfect strategy for a Brand that manufactures the product?
Hello Moz Community, I'm currently associated with one of the brands. It's a nutrition and supplement brand that manufacture supplements. Now, they are running an e-commerce website. Problem: It should be product based website, not an e-commerce website (Like Design, Look and Feel of it.) The problem with SEO: What do you thing like which will work better.
Branding | | Max_
1. Doing Perfect On-Page SEO? And building links for queries like: Best whey protein supplement in "Geo." Buy Protein Powder Online Buy Whey Online "Geo." Generic Terms Brand Name URL All the Remaining Keywords and Anchors OR 1. Doing a perfect On-Page SEO? and
2. Doing massive outreach like Inviting bloggers for guest post (Natural Anchor) Guest Posts (Natural Anchor) Mentions on social media Content Local Business about reciprocal promotions Email outreach Product Reviews Influencers content Link building as mentioned above Q. Tell me which will work the best?
Q. What I've to change in the strategy?
Q. Also tell me how to do a perfect keyword research for product pages? Thank you0 -
Blog SEO strategy
Hi Moz community, we are looking for some advice on our blog/SEO strategy. I hope to find some people who faced similar challenges in the past. Wishlist currently has one blog (http://blog.enjoywishlist.com/), which has two main focus points. One main focus is to portray and encourage a lifestyle that is conducive with our product offering. The main driver behind the content we post is for SEO optimization for our B2C clients. The other focus for our blog is to target current and potential clients on the B2B side of things. That content is much more driven by a target audience and different topics. It is hard to address two audience in one blog and we are working with the idea of separating the blog into two different host domains. Along with the blogs we will also move the landing pages for B2C and B2B into different domains and link these as appropriate. The challenge we face is understanding if it would benefit us to host these two blogs on different domains. We are also wondering if it would help our hurt our SEO to take the content related to our corporate blog and move it to the new domain? Advice appreciated! Thanks Andreas
Branding | | AndreasD1 -
Need a full web design TEAM.
I'm an SEO manager for a company in Los Angeles. You can see our website here: https://opiates.com. I've been at the company for about 3 months, and in that time we've almost had our website re-done twice. It is badly in need of an overhaul in terms of design and navigation, but at the same time we can't afford to lose the organic traffic that we currently have. Does anyone have recommendations for web development firms that can take on a BIG project and work with me to preserve the SE traffic that we currently have? Thanks
Branding | | Waismann0 -
Local SEO - Review's Strategy
I'm trying to brainstorm some ideas for obtaining positive reviews for a my client who's a local business on Yelp and Google+. I think it's best to capture a customer in the "happy moment" after a successful transaction with that business. I'm thinking integrating the option for customers to leave a review on Yelp or Google+ during the transaction process would be best. Do you have any suggestions or experiences on the best way to integrate this into a transaction process where a customer physically walks into their business to make the transaction? (it's an Auto Body Shop BTW) Also any other strategies for getting customers to give reviews? Much appreciated!
Branding | | reidsteven750 -
Social Media Accounts for International Strategies
Hi! we have a client that wants to begin doing business in Italy and France. As they don't sell directly to final customer, they need to generate brand awareness first in those market. We are thinking of a content marketing strategy. As they are a furniture company and they create a very nice product, we think we can work a lot with pictures and articles. We think that Pinterest, Picassa and flickair will all be very important for the strategy. For sure, we know they should create a Facebook Account for each country, but what happens with twitter, pinterest, flickair, youtube ...? Should they also create an account for each country? They are not a very big company, and I am not sure about if they would be able to generate enough content for each account if they have an account per country. What do you think? One account per country or can we avoid that for some social networks? Thank you!
Branding | | teconsite0 -
Competitors' dummy websites --- What SEO (or other?) strategy is this?
I work for an e-retailer. I've noticed that at least one of our competitors (and, I think, a second as well) has set up a neutral "third party" website that attempts to provide unbiassed information about different manufacturer's products. Of course, their products always win out over the competitor in these comparisons. But this one site (and another whose corporate backer I can't seem to figure out) is keyworded so poorly, and not branded at all. There are very few (if any) links to the corporate sponsor, or links, period. It's definitely not serving to have "Little Brand x" appear next to "Big Brand Y" in search results, either (again, really poorly keyworded). Other SEO seems really minimal. What do you think their strategy is? Is it a dumb waste o' money or something really smart that I'm not picking up on? Your insights most appreciated!
Branding | | Novos_Jay1 -
Has anyone got any hotel (small) web marketing tips or tricks
I have a client who ranks well for his boutique hotel both in Google search and Google places. The problem now is he needs to fill his rooms next week (type of thing). We are down the Google Adwords route already. But clicks are super expensive (competing against the big hotels). We have also been trying to get his social media rolling and have started a light ad campaign on FB but I can't see clicks translating into our Google analytics account. (so not sold on it but is a lot cheaper than Google adwords) Next on the list is email marketing which we be getting ready for next week to his existing database. And we have been thinking about paid Press Releases but not sure if its worth it. (PRWEB or Prnewswire) One big bonus is he got a number 1 award on Tripadvisor a few months back (which radically spiked hits on site). So, a more long term solution is to approach media directly with a follow up story to the award but that's going to take a bit of time. Anyone had any experience with hotel marketing? Any insights would be great. Thanks
Branding | | ZATIVA20000 -
E-commerce web design recommendation
Hey guys, have a business partner prepping a new website and it is ready to go. He wants to do something similar to threadless.com which gives users the ability to upload things, vote on things and buy things. He asked me who could build the site and I frankly didn't have any recommendations for him. Does anyone here have a positive experience with a web design/programming person or company that they trust? I would like to get a good recommendation to him of someone who can build this thing, built it well and build it in less than the usual 6-12 months. Does anyone like that even exist? If so, please respond with your answer, looking to get moving on this project soon. Thanks!
Branding | | DanDeceuster0