How do you get your content ideas?
-
What kind of research tactics are the best for finding great ideas for content or articles? What tools are the most helpful?
-
One thing I like to do to find fresh content to write about is the following.
Set some google alerts for topics in your own industry as well as vertical industries. When you get the alerts you will be able to sift through them and find new stories, products, happening etc.
This can give you things to talk about as well as gives you more insight into what is going on in your industry. There have been many times where I have also discovered other things I should be doing in my business this way.
-
Take a look at what major PR companies do for their clients - the kind of features, case studies, etc., they get published on and offline. Take a look at case studies on PR company websites, and also check out award winning PR campaigns via PR awards sites.
-
Depends what you are doing content writing for. If its a product - describe all the uses,color, size and tons of other information.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If my blog is on Wordpress, and I've installed the AMP plug-in, what do I need to do to get Google to start indexing all my posts as AMP pages?
If I add /amp to the end of any of my posts, I can see that the plug-in is working. It's been months since I installed it, though, and Google hasn't indexed any of the AMP pages. Am I missing a step?
Content Development | | DeanRamadan0 -
Simple Blog Content Question
Which is better? To write my own blog post or, (with permission) use other high DA content on my blog. I'll probably do both, but I'm very curious as to what the search engines prefer or which is better for seo. Thanks in advance!
Content Development | | MissThumann0 -
Duplicate Content for Non-SEO Purposes
Duplicate Content for Non-SEO Purposes There are a few layers to this question, but at the most basic level the question is... -Will having the same article (in the form of archived e-newsletter issues) on multiple different websites' newsletter archives HURT those sites? I'm fairly sure it won't HELP any of them in terms of SEO, but will having these back issues of their e-newsletters archived on their websites get them penalized? For the purpose of this question, these are not clients we are doing SEO for, just hosting and their e-newsletters. So it's fine if the archives provide no SEO benefit, we just don't want to leave them up if they will become LIABILITIES for the websites. -If having the same article in archived issues of e-newsletters on multiple different websites WOULD be harmful, would moving these archives to a sub-domain change anything or would it be best to simply take the archives down altogether? -Alternately, would spinning these articles make any difference in whether or not these sites get penalized? -Lastly, would spinning make the articles usable for archived e-newsletters for clients that ARE signed on for SEO services? I have a hunch about this, but I'd love to hear your expert opinions. Thanks!
Content Development | | BrianAlpert780 -
Can You Get Better Ranking/Conversion by Reducing the Number of Pages?
I am seriously considering reducing the number of pages in a section of our website. We currently have 39 webpages. I'm considering reducing it to 6. The site architecture would make more sense giving recent design changes. And we could focus more attention on improving conversions from these 6 new pages. But I'm considering doing this mainly because I think it'll help us do a better job of communicating to and converting our audience. The new pages would be longish. The existing 39 pages are by no means stubs, but these new pages would be longer. Anyway, what I want to put out for discussion is the SEO impact. What are the good SEO reasons for reducing the number of pages? Can 6 well-done pages out perform 39 pretty-well-done pages? How many queries can one page rank for well? Is this SEO suicide? Honestly, there's a part of me that cannot believe I'm saying this, but I think my heart is in the right place.
Content Development | | justin-brock1 -
Blog for content
Noob here so be gentle... We have a blog on our homepage that we're using for content/SEO purposes. Does this content rank as highly as it would if it were a simple HTML page as opposed to a blogspot or wordpress from our page? In other words, are we getting as much content cred in this way as we would if blogspot wasn't affiliated? http://greatmats.blogspot.com/
Content Development | | Greatmats0 -
Modifying Content to Avoid Duplicate Content Issues
We are planning to leverage specific posts from a US-based blog for our own Canadian blog (with permission, of course) but are aware that this can cause duplicate content issues. We're willing to re-write as much or as little as we must from the initial blog posts to avoid duplicate content issues but I have no idea just how much we will need to re-write. Is there some guideline for this (e.g., 25% of content must be re-written)? I've been unable to find anything. Thank you in advance!
Content Development | | QueenSt0 -
Syndicating content with rel=author tag in it
If I have an article with my rel=author tag attached to it, and then I syndicate that article to another web site, should I keep the rel=author tag in that synbdicated article? Basically, what I'm worried about is that there will be 2 duplicate articles with my author tag on 2 different web sites. (I intend to put a canonical tag in the syndicated article so there is no duplicate content penalty) What is the best practice for this?
Content Development | | greggseo0 -
Metrics to measure the quality of content?
When trying to decide what is low quality content, page views & bounce rate are the main indicators I use for pages already on site. But, how do you measure the quality of content that you are trying to produce? Is it entirely subjective?
Content Development | | nicole.healthline0