Custom Error and page not found responses
-
When there is a 500 Internal Server Error, is it better to return an HTTP 500 response and custom error page from the requested URL, or is it better to return a 302 redirect? The redirect would send the browser to the custom error page, which would return the HTTP 500 result.
We tell Google not to index or follow our error pages, so if Google sees an error at a URL, we don't necessarily want Google to think that the URL should be ignored. That's why the alternative would be to redirect to a custom error page with it's own URL.
Similarly, what's the best approach if the response is a 404? Return HTTP 404 and custom 404 page from the requested URL, or redirect?
Thanks.
-
Just to add to Ryan's comments - if you had massive 500 issues, then you might theoretically argue that 301'ing would keep Google from crawling so many errors. At best, though, it's a band-aid, and maybe even a poor-fitting one. The better question is - why are those 500s occurring. Ultimately, they should be fixed, not patched.
Usually, Google isn't going to penalize a one-time 500 error or a short-term server problem. The only time I could see 301'ing is if you knew you had a major problem and couldn't fix it for a few days. The 301 (or possibly 302, in this case) could buffer you from crawl problems while you made the fixes. Obviously, that wouldn't be an ideal situation.
-
I have often though about this but have never really come to a answer.
If you 301 or 302 a page to a 404 error page and then return a 404, what are you telling the search engine. are you telling them that the erorr page does not exist, not the origianl page.I have always done just that, it was only recently that when wondering why goolge has not dropped pages from the index, that I had a good think about it. If you dont do anythiong and use the default ugly error page, it give a 404, rather than a 302 then a 404.
is this what gogole was talking about when they came up with soft 404 errors in WMT?
I did set up a test where i did both in 2 sites but i did not follow up on the test. -
The header response code chosen is important. I cannot think of any reason why you would choose to provide a 500 response code other then when your server naturally offers that response.
A 301 code should only be returned if you actually 301 the URL to the proper target. This code sends a message to search engines saying "hey, update the URL in your index to this new URL".
A 404 code should be returned if the content is no longer offered on your site and will not be offered. Actually, a 410 response "Gone" means the content is permanently gone and wont return. This tells search engines they should definitively remove the link. A 404 code tells search engines the content is not presently available. It may be a temporary issue which can later be resolved. When a search engine repeatedly finds a 404 error, they will then take action and remove the link.
-
Thanks for the replies.
I'm not sure I stated my question clearly. What I was wondering, was whether it is better to return status code 500 from the requested url, or status code 301 from the requested url. So in one case, the actual url content would be the error page, and in the other case it would redirect to the error page.
I'm not even sure if there is a difference, but if there is I'd like to learn more.
Thanks.
-
The best approach for a 404 error varies. If you know what the user was looking for and you have that content or similar content available, you should 301 redirect the user to the appropriate page on your site. For example, if you have a page on "Top 10 Christmas Gifts for 2010", if you delete that page you likely should perform a 301 redirect to your "Top 10 Christmas Gifts for 2011" page if it is available.
If you don't have a similar page available on your site, let the URL 404. Ensure your 404 page is helpful. It should have a basic "oh no, we lost your page" message along with your site's normal navigation and a search box. 404 errors are a natural part of the internet. In small numbers they are perfectly fine. Also, ensure your site's links are all valid. You can't control whether an external link leads to a 404 error but none of your internal links should cause a 404 error.
With respect to a 500 error, those are not common (at least compared to 404s). Something on your server is not configured correctly. You should have an error log and investigate the root cause of any 5xx errors. Find the source of the error and take action to fix it.
-
A 404 error means "not found". This is usually the page you get when you make a mistake spelling page name in a site, or if the page is deleted or moved. The problem is that the standard 404 page is ugly and unhelpful.
Many people have figured out that if you use a custom 404 page you can present a much more helpful page to you visitors. Others have taken it a step further and made that custom page a redirect to the home page, so that any links (and PR) pointing to pages that have been deleted (or misspelled) will be passed on to the website.
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google webcache of product page redirects back to product page
Hi all– I've legitimately never seen this before, in any circumstance. I just went to check the google webcache of a product page on our site (was just grabbing the last indexation date) and was immediately redirected away from google's cached version BACK to the site's standard product page. I ran a status check on the product page itself and it was 200, then ran a status check on the webcache version and sure enough, it registered as redirected. It looks like this is happening for ALL indexed product pages across the site (several thousand), and though organic traffic has not been affected it is starting to worry me a little bit. Has anyone ever encountered this situation before? Why would a google webcache possibly have any reason to redirect? Is there anything to be done on our side? Thanks as always for the help and opinions, y'all!
Intermediate & Advanced SEO | | TukTown1 -
Google Detecting Real Page as Soft 404 Error
We've migrated my site from HTTP to HTTPS protocols in Sep 2017 but I noticed after migration soft 404 granularly increasing. Example of soft 404 page: https://bit.ly/2xBjy4J But these soft 404 error pages are real pages but Google still detects them as soft 404. When I checked the Google cache it shows me the cache but with HTTP page. We've tried all possible solutions but unable to figure out why Google is still indexing to HTTP pages and detecting HTTPS pages as soft 404 error. Can someone please suggest a solution or possible cause for this issue or anyone same issue like this in past.
Intermediate & Advanced SEO | | bheard0 -
Google is indexing wrong page for search terms not on that page
I’m having a problem … the wrong page is indexing with Google, for search phrases “not on that page”. Explained … On a website I developed, I have four products. For example sake, we’ll say these four products are: Sneakers (search phrase: sneakers) Boots (search phrase: boots) Sandals (search phrase: sandals) High heels (search phrase: high heels) Error: What is going “wrong” is … When the search phrase “high heels” is indexed by Google, my “Sneakers” page is being indexed instead (and ranking very well, like #2). The page that SHOULD be indexing, is the “High heels” page (not the sneakers page – this is the wrong search phrase, and it’s not even on that product page – not in URL, not in H1 tags, not in title, not in page text – nowhere, except for in the top navigation link). Clue #1 … this same error is ALSO happening for my other search phrases, in exactly the same manner. i.e. … the search phrase “sandals” is ALSO resulting in my “Sneakers” page being indexed, by Google. Clue #2 … this error is NOT happening with Bing (the proper pages are correctly indexing with the proper search phrases, in Bing). Note 1: MOZ has given all my product pages an “A” ranking, for optimization. Note 2: This is a WordPress website. Note 3: I had recently migrated (3 months ago) most of this new website’s page content (but not the “Sneakers” page – this page is new) from an old, existing website (not mine), which had been indexing OK for these search phrases. Note 4: 301 redirects were used, for all of the OLD website pages, to the new website. I have tried everything I can think of to fix this, over a period of more than 30 days. Nothing has worked. I think the “clues” (it indexes properly in Bing) are useful, but I need help. Thoughts?
Intermediate & Advanced SEO | | MG_Lomb_SEO0 -
Parking page for domain names
Hi all, I represent a hosting company which has thousands of domain names that is parked for the clients until they start using them. Currently we are presenting the client and visitors information about the situation in the top of the pages and we have placed information about all the main products in the last part of the page. You can see an example here:
Intermediate & Advanced SEO | | proisp-no
http://prodesign.no/ Would you recommend utilizing these pages in a better way than how we are doing today (SEO wise towards our own website)? We have the ability to instantly change all of these pages at once and we are also able to present different pages for every single parked domain name if we want to. Best regards,
Jon0 -
Remove unwanted web pages
Hi All, I have a number of web pages that yield little or no traffic. I have analysed the traffic data in both normal SERPs and Google Adwords over a year. All low traffic pages rank on the first page.
Intermediate & Advanced SEO | | Mark_Ch
Redirecting these poor performing pages to the main content page would provide the user with a richer experience. Why do I need to remove these pages?
Cost, time and duplicate content issues is causing untold problems.
Removing the existance of the low/no traffic pages will allow me to provide fresh content on the main content pages. Question
Each main content page has about 20 low/no traffic pages associated with it.
I have about 30 instances of the main page scenario. Would carrying htacces page redirects hurt my ranking or worse? Regards Mark0 -
Internal page ranking
If I have a domain: Example.com I want this domain to rank for several keywords. I build a page on the domain called Example.com/glasses If I SEO the page Example.com/glasses with backlinks etc... will that URL come up on google or will it simply bring Example.com up on the SERPS. If I have three keywords, should I make a subpage for each page and SEO that page? Will that make the domain rank for all three keywords?
Intermediate & Advanced SEO | | JML11790 -
Page Rank
Hi guys I have an ecommerce in prestashop (unfortunatelly I can not change it at this moment). I made all main activities both off and on the page. And actually it is working pretty well since I am up on the SERP for all the target keywords. BUT, the page rank still be 0. The site is about 2 years old. My main competitor has the same domain authority than mine, but he has a page rank > 0 Moreover I have more quality links then it has, but it is older Any suggestions? Many thanks Ciao Diego
Intermediate & Advanced SEO | | sbrelax0 -
Why does this page not show in google at all?
www.lavenderblue-flowers.co.uk Sorry for formatting, below is the source. There are alot of blocks from robots.txt but is there anything easily rectified to get this site SOME visibility? Duplicate content maybe PANDA had it? No backlink profile too which isnt helping but even still, surprising to see a domain auth of 1. Thanks in advance for any responses. DOCTYPE HTML PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html><head><meta content="text/html; charset=UTF-8" http-equiv="Content-Type"><meta http-equiv="expires" content="Fri, 17 Jun 2011 12:06:27 GMT"><title>Bridport Interflora Florist, Lavender Blue, Dorset, DT16 3XDtitle><meta name="description" content="Lavender Blue in Bridport, Dorset, DT16 3XD delivers to Interflora florist based in Bridport is a well established family run business with a dedicated team of florists. We specialise in beautiful wedding flowers and take great pride in our funeral tributes, floral arrangements designed for any occasion for local, national and worldwide delivery."><meta name="keywords" content="Bridport,Interflora Florist,Lavender Blue,Dorset,DT16 3XD"><meta name="abstract" content="Interflora florist based in Bridport is a well established family run business with a dedicated team of florists. We specialise in beautiful wedding flowers and take great pride in our funeral tributes, floral arrangements designed for any occasion for local, national and worldwide delivery."><meta name="robots" content="index,nofollow"><link rel="stylesheet" type="text/css" href="/kernel/styles/print.css?new=new" media="print"><link rel="stylesheet" href="/kernel/styles/d4.css?designtype=d4;theme=blue;" type="text/css"><style type="text/css">style><script language="JavaScript1.2" src="/kernel/utils.js?new" type="text/javascript">script><script language="JavaScript1.2" type="text/javascript" src="/kernel/interflora.js?head=1;si=1000343;">script><script language="JavaScript1.2" type="text/javascript">script><script language="javascript"> var b_site_url = getcookie('b_site_url');if (b_site_url != "" && !getcookie('referral_id') && location.protocol == 'http:' && b_site_url != location.host && location.pathname.indexOf('catalog2') == -1) location.href = location.protocol + "//" + b_site_url + location.pathname + location.search;script>head><body><img border="0" src="/kernel/images/speck.gif" width="1" height="1" alt class="nospace"><div id="page-body"><table class="page-topbanner" border="0" cellpadding="0" cellspacing="0"><tr><td background="/kernel/images/d4/border-blue_03.gif" align="left" valign="top"><img src="/kernel/images/d4/border-blue_01.gif" alt>td><td colspan="2" style="background-image: url(/kernel/images/d4/border-blue_03.gif); background-position: top; background-repeat: repeat-x;"><img src="/kernel/images/speck.gif" width="300" height="50" alt>td><td align="right" valign="top" background="/kernel/images/d4/border-blue_03.gif"><img src="/kernel/images/d4/border-blue_04.gif" alt>td>tr><tr><td style="background-image: url(/kernel/images/d4/border-blue_05.gif); background-repeat: repeat-y;" align="left" valign="top"><img src="/kernel/images/d4/border-blue_01b.gif" alt>td><td valign="top" class="sd-image_only" id="sd-logo_store" colspan="1" rowspan="1"><img src="/kernel/imageload?ttl2=15;table=content_images;key1=fd_img_2606422_1" alt="" title="">td><td class="logo-if" align="right"><img src="/kernel/images/logo-if.png" alt="interflora.co.uk the flower experts™">td><td style="background-image: url(/kernel/images/d4/border-blue_07.gif); background-position: right; background-repeat: repeat-y;"> td>tr><tr><td style="background-image: url(/kernel/images/d4/border-blue_05.gif); background-position: left; background-repeat: repeat-y;" colspan="3" align="center"><table id="website" cellspacing="0" border="0" align="center"><tr><td colspan="3" id="fol_address">1 Lilliput Lane, Bridport, Dorset, DT16 3XDtd>tr><tr><td id="email" colspan="3"><b>Email:b> [email protected]>tr><tr><td style="padding-right:10px;"><b>Phone:b> 01308 459145td><td style="padding-right:10px;"><b>Fax:b> 01308 458417td>tr>table>td><td style="background-image: url(/kernel/images/d4/border-blue_07.gif); background-position: right; background-repeat: repeat-y;"> td>tr><tr><td style="background-image: url(/kernel/images/d4/border-blue_05.gif); background-position: left; background-repeat: repeat-y;" colspan="3" align="center"><div class="page-topmenu"><table class="page-topmenu" cellspacing="0"><tr><td id="account"><a href="/myaccount/"><img src="/kernel/images/d4/icon-account.gif" style="margin: 3px 3px 4px 3px; vertical-align: middle;" width="15" height="13" alt="My Account">My Accounta>td><td id="menu"><a href="/">Homea><img class="bullet" src="/kernel/images/speck.gif" width="2" height="2" alt style="margin: 10px 4px 10px 4px;"><a href="/page.xml?page_name=about">About Usa><img class="bullet" src="/kernel/images/speck.gif" width="2" height="2" alt style="margin: 10px 4px 10px 4px;"><a href="/page.xml?page_name=delivery">Delivery Infoa><img class="bullet" src="/kernel/images/speck.gif" width="2" height="2" alt style="margin: 10px 4px 10px 4px;"><a href="/page.xml?page_name=contactus">Contact Usa>td><td id="cart"><a href="/shopcart/"><img src="/kernel/images/d4/icon-shopcart.gif" style="margin: 3px; vertical-align: middle;" width="14" hieght="14" alt="Shopping Basket">Shopping Basketa>td>tr>table>div>td><td style="background-image: url(/kernel/images/d4/border-blue_07.gif); background-position: right; background-repeat: repeat-y;"> td>tr>table><p id="browser-warning" style="display: block; padding: 2px; border: 2px solid #FC9F85; margin: 0px; background-color: #FDFFC4;"><b>For your information:b> This message has appeared because we've noticed your browser doesn't fully support all functions of this site. For further information please <a href="/page.xml?page_name=faq">click herea>.p><script language="JavaScript1.2" type="text/javascript">var theBrowser = navigator.userAgent.toLowerCase();if(is_nav7up || (parseInt(is_moz_ver) >= 1) || is_ie5_5up || theBrowser.indexOf("safari") != -1) {hideElement('browser-warning',0);}script><table class="body" border="0" cellspacing="0" cellpadding="0"><tr><td align="left" valign="bottom" style="background-image: url(/kernel/images/d4/border-blue_05.gif); background-position: left; background-repeat: repeat-y;"><img src="/kernel/images/d4/border-blue_05.gif" alt>td><td class="menu" valign="top"><img src="/kernel/images/speck.gif" width="150" height="1" border="0" alt><br><form method="get" action="/search/index.xml" id="leftnav_search"><table border="0" cellspacing="0" class="global-search"><tr><th colspan="2">SEARCHth>tr><tr><td width="50%"><input class="text" type="text" name="keywords1" id="search" value maxlength="50" size="15">td><td align="left"><input type="submit" class="button" name="search" id="search" value="GO">td>tr><tr><td colspan="2" align="left"><a href="/search/advanced_search.xml">Advanced Searcha>td>tr>table>form><div class="menusection"><a class="menuParent_off" id="parentcat_2003443" href="/catalog/category.xml?category_id=2003443"><div class="spacer">div><span class="menu-bullet"><img src="/kernel/images/arrow.gif" class="menu-bullet">Anniversaryspan><div class="spacer">div>a><div class="menuChildren" id="menuChildrencat_2003443">div><a class="menuParent_off" id="parentcat_2003453" href="/catalog/category.xml?category_id=2003453"><div class="spacer">div><span class="menu-bullet"><img src="/kernel/images/arrow.gif" class="menu-bullet">Congratulationsspan><div class="spacer">div>a><div class="menuChildren" id="menuChildrencat_2003453">div><a class="menuParent_off" id="parentcat_4" href="/category/flower-arrangements/"><div class="spacer">div><span class="menu-bullet"><img src="/kernel/images/arrow.gif" class="menu-bullet">All Flower Bouquetsspan><div class="spacer">div>a><div class="menuChildren" id="menuChildrencat_4">div><a class="menuParent_off" id="parentcat_2003493" href="/catalog/category.xml?category_id=2003493"><div class="spacer">div><span class="menu-bullet"><img src="/kernel/images/arrow.gif" class="menu-bullet">Sympathy & Funeralspan><div class="spacer">div>a><div class="menuChildren" id="menuChildrencat_2003493">div><a class="menuParent_off" id="parentcat_2003463" href="/catalog/category.xml?category_id=2003463"><div class="spacer">div><span class="menu-bullet"><img src="/kernel/images/arrow.gif" class="menu-bullet">Thank Youspan><div class="spacer">div>a><div class="menuChildren" id="menuChildrencat_2003463">div><a class="menuParent_off" id="parentcat_2001478" href="/category/same-day-flowers/"><div class="spacer">div><span class="menu-bullet"><img src="/kernel/images/arrow.gif" class="menu-bullet">Same Day Flower Deliveryspan><div class="spacer">div>a><div class="menuChildren" id="menuChildrencat_2001478">div><a class="menuParent_off" id="parentcat_2124203" href="/category/summer_flowers/"><div class="spacer">div><span class="menu-bullet"><img src="/kernel/images/arrow.gif" class="menu-bullet">Summer Flowersspan><div class="spacer">div>a><div class="menuChildren" id="menuChildrencat_2124203">div><a class="menuParent_off" id="parentcat_2003403" href="/category/luxury-flowers/"><div class="spacer">div><span class="menu-bullet"><img src="/kernel/images/arrow.gif" class="menu-bullet">Luxury Flowersspan><div class="spacer">div>a><div class="menuChildren" id="menuChildrencat_2003403">div><a class="menuParent_off" id="parentcat_1000343" href="/catalo
Intermediate & Advanced SEO | | ewanstevenson0