What is the best way to track mobile sites in Google Analytics?

[CabbageTree]

Hello!

I am wondering what the pros and cons of using the regular Google Analytics tracking code on a mobile site versus the tracking documentation from Google specifically on it found at http://code.google.com/mobile/analytics/docs/web/ which is still in labs mode.  Does the mobile specific tracking have the same features as the regular one to be able to track events and report the same statistics?  Thanks for the help on this one!

[Gaveltek-173238]

any other help you need give me a shout!

[CabbageTree]

Thanks a bunch Todd for the info and response and some good weekend reading with those links!

Happy Thanksgiving as well

[Gaveltek-173238]

HI!
I am generally not a fan of saying "one is better than the other"  so in the tradition of my style of communication I offer you this:

http://code.google.com/mobile/analytics/docs/#highend

Google goes on to say "You can use Google Analytics to track traffic to your regular website that comes from high-end mobile devices like iPhones, Android devices, and the Palm Pre. All traffic from high-end mobile devices can be viewed by device or carrier under the 'Visitors' section in the 'Mobile' tab of your Analytics account, or in he 'Mobile advanced' section."

Suffice to say (while i am sure there are other methods) the majority of the heavy lifting can be done directly through the vanilla old analytics.  Here is a brief overview of what you are trying to do.

http://www.seomoz.org/ugc/beginners-guide-to-mobile-seo-11793

Here are a list of 3rd party analytics provider: (I put not stock in their offering, nor do I endorse it)
http://www.flurry.com/product/analytics/index.html

And one last piece of GREAT data from our friends at google about setting up exactly what you need:

http://www.project83.com/blog/installing-google-analytics-on-a-mobile-website/

At the end of they day it depends on what you are most comfortable working. For me, its whats best for the type of data we are looking for. I really hope this helps. I can understand you have a lot to read, but ultimately its which suite offers you exactly what you need. in m y experience google analytics is by fare the most customizable by far. Please let me know if I can help, or you would like to drill deeper into some of the subjects covered. it can be overwhelming at least. Happy Thanksgiving!
TODD