Lots of Domains Going Nowhere - Point to a Real Domain?
-
I have hundreds of domains that I have purchased over the years that arent going anywhere except GoDaddy's Cash Parking system, which returns very little revenue, if at all.
I wonder if it would make more sense to just point these domains to actually e-commerce sites that I own. If so, how best to take these domains and point them so that SEO credit is given properly. Most of these available domains dont have anything to do with the e-commerce stores. So not sure it would help.
Furthermore, if I were to purchase new domains that were more relevant to the keywords to our e-commerce sites, how best to set them up so we can generate traffic on them and point them over to the actual domains?
Many thanks.
-
Just simply redirecting them to your site will not carry seo benefit. You should vrite great content for them, market themindividually: eran links, do social etc and place conversion points that point to your site. The point is exact match domains is that it is easier to rank them in google for the exact term, but that means writing content, doing marketing: just like with any other site.
If you can see from the attached article there are pros and contras. I would always think twice to create another domain. In first place I would always want to make new content for my primary site. I don't know your budget but I think dealing with microsites are for those with big budgets.
-
That is very helpful. So lets stay with the question of purchasing new domains with my exact search terms. What should I do with those new domains? Redirect them to our current site?
-
I have hundreds of domains that I have purchased over the years that arent going anywhere
Is there anything on these domains to attract visitors? If nothing is on them then don't expect them to go anywhere.
I wonder if it would make more sense to just point these domains to actually e-commerce sites that I own.
If there is nothing on these domains to attract visitors, links, likes, tweets, etc. then pointing them to an ecommerce site will be a waste of time.
If so, how best to take these domains and point them so that SEO credit is given properly.
If these domains are not earning SEO credit such as links, likes, tweets, traffic, bookmarks, etc. then they will not transfer any credit. SEO credit is like money... you must earn it before you can give it away.
If I were to purchase new domains that were more relevant to the keywords to our e-commerce sites, how best to set them up so we can generate traffic on them and point them over to the actual domains?
Here's my best advice.... Stop focusing on domains and start focusing on the work of building a great website. Let these domains expire and buy a digital camera with the savings. Then start creating great content on a subject that you are passionate about and use the digital camera to illustrate it generously. Maybe start shooting videos that will inform your visitors about the topics of your website. If you are not up to creating content then just spend the money on beer.. you can probably buy a couple cases a week with the savings.
If you are determined to make a website then think about the websites where you go shopping, read content, or find amusement. I bet that they are not naked domains. Build something that will rival them. It will be a lot of work but without that investment from you why would anybody visit your site?
-
Hello Justin,
Getting some (and definately not a significant amount) pagerank from parked domains and generating traffic on them are two different things.
If you build a html scheme let's say for the domains and try to write diferenet content for them, host them under different ip, you still have to make those pages visible to google so to add at least one-two links pointing to them. Having done all this stuff you have the chance that they may pass a little amount of link juice to your e-commerce stuff. These are still one page microsites with only few incoming links so they do not carry a significant value in google's eyes -> not able to pass significant value.
Consiering the time you spend writing those articles to publish on the domains I would rather turn that on blogging as blogs alrady have some traffic that can come through the links. Those links will carry more ranking value as well as google sees those as totally different authentic votes to your site.
i would only purchase additional domains if they are exatly matcing my search terms and those terms have a significant amount of traffic. That way maybe you can have youse of them. Otherwise I would publish every article under my main domain, so that users can find it easier and google sees that my site is regularly updated.
Here's a good article: http://www.siliconbeachtraining.co.uk/blog/do-microsites-work-for-seo/
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect Chain Domain
MozPro is highlighting some redirect chain issues with our domain that I do not recall ever setting up in our redirect list. In our Moz Pro Campaign I see the Site Crawl has flagged 36 Redirect Chain Issues. I understand how the redirect chain errors can happen but I do not recall ever manually redirecting our domain, yet I have http://stickylife.com, https://stickylife.com & https://www.stickylife.com all associated in one of our redirect chain errors. When looking at our redirect files I do not see any of these domain redirects and wonder how this has happened and how to fix it. It appears as though our HTTP and HTTPS is causing some redirection. I wonder if this is coming from our DNS settings?
Technical SEO | | StickyLife0 -
Blogging on multiple domains
We have three different domains for geotargeting (za,uk and .com). Each site at at the moment has the same content with only country specific details changed like currency etc. What is the best way to get maximum SEO benefit when posting new content.When we post new content should we repost to all three domains (the same content) or will Google only index the url on the domain which is crawled first. Thanks in advance
Technical SEO | | aquaspressovending0 -
What directory should a site go in (url structure)?
Hi All, The is the first actual SEO campaign i've worked on and I had a few question about where the site should live on the server and url structure. The site is in WP and we're using Yoast SEO. Anyway the site lives in a a folder called Coastal, which is a child of the WWW folder. So the permalink of the homepage is mcoastalwindows.com/coastal/. The URL is mycoastalwindows.com. The thing is I can still get to the homepage or any of the pages on the site by typing in the /coastal/. Another example is permalink mycoastalwndows.com/coastal/siding/ and url mycoastalwindows.com/siding/. The urls always display without the /coastal/, so I'm not too worried about people linking to them, but Yoast puts a canonical element to the permalink and always includes the /coastal/. Also I'm seeing that Google displays a lot of the urls with the /coastal/, which is an issue seeing as we don't link to the pages that way. My original thought was to solve this at the source and just move everything out of the coastal directory, but the developer swears that it's more secure being in another folder especially with WP. What would you all do and what is best practice? Would you move everything out of the coastal folder, 301 re-direct, do something with. htaccess, or another solution? Appreciate the input thanks!
Technical SEO | | Mario.Souza0 -
Domain hacked and redirected to another domain
2 weeks ago my home page plus some others had a 301 redirect to another cloned domain for about 1 week (due to a hack).The original pages were then de-indexed and the new bad domain was indexed and in effect stole my rankings.Then the 301 was removed/cleaned from my domain and the bad domain was fully de-indexed via a request I made in WMT (this was 1 week ago).Then my pages came back into the index but without any ranking power (as if it's just in the supplemental index).It's been like this for a week now and the algorithms have not been able to correct it. So how do I get this damage undone or corrected? Can someone at Google reverse/cancel the 301 ranking transfer since the algorithms don't seem to be able to?I have the option to do a "Change of Address" in WMT from bad domain to my domain. But I don't think this would work properly because it says I also need to place a 301 on the bad domain back to mine. Would a change of address still work without the 301?Please advise/help what to do in order to get my rankings back to where they were.
Technical SEO | | Dantek0 -
Geo Domains & SEO Issues
Hi Is there issues to duplicate content on geo specific domains. For example we have a client with a .co.uk site who wants to create a .ie website for the local market, rather than sending them to the UK site. The content would be duplicated with limited customization. What issues would you for-see and how could they be overcome? Thank you
Technical SEO | | RadicalMedia0 -
Redirecting domain to the main domain (hosting cost?)
Hello Everyone, I have the following situation. There is main domain and a secondary domain that is related to the page on the main domain. I want to integrate the content of the secondary domain into the page on the main domain and redirect the secondary domain via 301 to that specific page. As i understand I can do it via .htaccess using rewrite mechanism. http://www.seomoz.org/learn-seo/redirection But the question is does it mean I have to keep paying for the hosting for the secondary domain? Because htaccess has to be located on the web server so I would need a hosting plan for it? Is that true? Is there any way around it? P.S. to avoid any confusion - I am talking about hosting plan - not domain registration fees
Technical SEO | | SirMax0 -
Multiple domains pointing to same site
Over the years, we have acquired a great number of variations of our domains, or industry-specific domains to protect our brand. Currently, the majority of those domains are parked at the registrars. Would we do any harm to our rankings if we pointed the dormant domains to our website (www.ellsworth.com)? If not, are there any recommendations as the best way to do this, or just point them to the same IP?
Technical SEO | | Ellsworth0 -
Domain Perfect Match (ChocolateChocolate.com)
Hi Guys, I'm Lucas, from Brazil and this is my first question at this forum, i expend alot of time reading the forum content, its very good and very helpfully, thanks everyone! 🙂 . i'm trying to rank to a specific word, that word, lets say as "Chocolate", ok? If i buy the domain chocolatechocolate.com is can be considered a Perfect Match domain? Anyone have tried this? Thank's for your time..
Technical SEO | | lucassc0