Product microdata from Schema.org
-
An article (http://www.websitemagazine.com/content/blogs/posts/archive/2011/11/18/step-up-your-e-commerce-seo-game-with-product-microdata.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter) is claiming that using this product micro data (http://schema.org/Product) might help product pages rank better.
Do you have any experience using these tags and would it be worth the time to implement these on a site with 1000's of products? Would it make sense to selectively implement them on specific products that actually have a good chance of ranking high instead?
-
I have not placed the code on my site yet but Google seems to be figuring some formats out without the code as I see bulleted lists, dimensions and prices displayed for some of my pages. Even if this data does not improve rankings it might improve your clickthrough rate - especially if you have a kickass price or provocative product bullets displayed.
-
I am not sure what advanatge microsodat give you at this time, but if i were a search engine, and someone searched for "buy nike shoes", I would much rather return a complet nike shoe object, complete with price image, description and ther rest, rather then just a reference to nike shoes in a web page somewhere.
-
We implemented the Schema.org microdata format a few months ago and have seen no strong correlation which suggests using these tags would increase your rankings in the search results. I speculate it's not so much a ranking factor but more of a signal that tells search engines, "Hey, this is the exact price of our product named XYZ potion."
To answer your question though, the tags are "nice-to-have" but not necessarily a "must-have" and implementation is completely contingent on how your business prioritizes your SEO projects. For example, if you have other issues to take care of such as 404 detection & handling, content generation, link acquisition, etc. I would put those at the front of the queue (I think Vanessa Fox would agree).
Afterthought: Search engines are very smart nowadays and long before Schema.org was announced, our competitors had pricing rich snippets in the search results even though they didn't use the tags.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema Mark up - Product Listing Pages
Hi I know you can add product schema to a product page, but can you add mark up to a product listing/category page? If so, which one would you use? I saw the item list mark up but didn't think this was relevant. Thank you
Algorithm Updates | | BeckyKey0 -
Using Google to find a discontinued product.
Hi Guys. I mostly use this forum for business questions, but now it's a personal one! I'm trying to find a supplier that might still have discontinued product. It's the Behritone C5A speaker monitor. All my searches bring up a plethora of pages that appear to sell the product... but they have no stock. (Wouldn't removing these pages make for a better internet?) No 2nd hand ones on eBay 😞 Do you have any suggestion about how I can get more relevant results... i.e find supplier that might still have stock? Any tips or trick I may be able to use to help me with this? Many thanks in advance to an awesome community 🙂 Isaac.
Algorithm Updates | | isaac6631 -
Product Performance Alerts in GA?
Hi Everyone, I wanted to know if there is a way to set alerts for individual product performance? I want to be alerted when a product is under performing or over performing. Is that possible with GA?
Algorithm Updates | | JMSCC0 -
Category Containing a Product searched shows up higher in google then the product page itself?
Hello Moz Wizards, We have recently launched a new eCommerce website www.memoky.com and think we did a pretty good job with the markup structure for feeding the hungry google bot all information available about a the products. However google doesn't like us very much : ( It seems every time you google a product that we carry; the category pages that contain that product will show up, but the product page itself does not. Below are two examples, however this seems to be site-wide which makes me feel like there is an underlying issue that we are missing. Examples
Algorithm Updates | | Memoky
when searched for "Eduardo floor lamp - matt black/matt yellow shade"
Shows ups - http://www.memoky.com/lighting/floor-lamps.html
Does not - http://www.memoky.com/eduardo-floor-lamp-matt-black-matt-yellow-shade.html when searched for "Derrick arm chair - white leather/ walnut"
Shows ups - http://www.memoky.com/living/lounge-chairs.html_
Does not - http://www.memoky.com/derrick-arm-chair-white-leather.html_ that is the pattern for almost all the products on this site. Any thoughts on why this could be the case?0 -
Discontinued Products
We have a medium/large ecommerce site that imports manufacturer products every year (or when new products come in/out) We are trying to decide what to do with the discontinued product pages. As we are using shopify we do not have an option of custom404 error pages so we cannot use this. We also cannot do a 30 redirect with a custom message as to why they are being redirected so dont like that idea. What we were thinking of doing was leaving the page with its content and adding a message that the item has been discontinued and a few similar products listed below with an option of clicking on a link to go up a level to the category/subcategory of that products brand. My question is: Should we noindex/follow these pages when they go out of stock so search engines don't continue to index them. Should we add the tag: (we do not have advance warning so it would be at the time that we update the listing to say item is no longer available) My concern with doing the above and leaving it to be indexed is that google may regard these pages as soft 404 if the bounce rate gets very high - as users will not be staying very long on the page. Any advice would be very much appreciated!
Algorithm Updates | | henya0 -
Increasing Brands/Products thus increasing pages - improve SEO?
We curently have 5 brands on our website and roughly 200 pages. Does increasing the number of products you stock and thus increasing the number of pages improve your SEO?
Algorithm Updates | | babski0 -
Are the tags from schema.org beneficial for SEO?
I just came across schema.org, which has a massive list of attribute tags that can be added to HTML code, presumable with the benefit of giving search engines clear signals about your content -- and by extension, presumably boosting the ranking of good-quality content sites. Many of the tags point back to schema.org for definitions of content types. Since it's the first time I've seen this, I thought I'd ask the question: Do the tags listed at schema.org carry any weight with Google, or is this a self-promotional effort by schema.org to become an arbiter of SEO and content encoding? Thanks folks.
Algorithm Updates | | RobM4160 -
What is considered duplicate content in an ecommerce website that offers the same product for retail and wholesale purchasing?
I have an ecommerce website that offers retail and wholesale products which are identical, of course with the exception of pricing. My concern is duplicate content. If the same product is offered under both the retail and wholesale category, and described identically, with the exception of price, metadata and a few words, is that considered duplicate content and would both pages be disregarded by the robots? Is it best to avoid the same description for that one product under the two separate categories? Thanks for all your help!
Algorithm Updates | | flaca0