How much CTR influence auto suggest
-
I make SEO in a major website (over 1M visitors/month). Our brand name is the most important term searched in Google, except this fact: our brand is written in plurial, but not the search term, so without "s". Some weeks ago, the autosuggest in Google SERPs began to show our exact brand with the famous " s ".
YEAH! that's increase our visitors over 10%.
But 2 weeks after, all this collapse....our brand does't appear anymore in auto suggest for same term... nada!... Even if we still ranking #1 and still have our 6 mega sitelinks... and the homepage PR increase by 1 during the same period. What Happens???
My theory point to autosuggest itself. Autosuggest to exact brand name show in Webmaster tools an increase over 180% on this term, but the historical most searched term (without this "s" decrease by 20%. Is it possible that Google looked a this as a lowest interest for us? If yes, this is bad!
Any other idea? Thanks!
-
I also wish! But my impression at this moment was I have to make double linkbuiling work, for singular and plurial.
In facts, It's 4x times the work, beacause we also have a french accent ( a and à ) in our brand name... D'OH!
Thanks for the link. We probably test something with our newsletter to help resolving this.
-
There's not much you can do to really control what Google's Auto-Suggest suggests. You can, however, spend some time at least optimizing a page for the plural version of your brand. (I wish Google understood plurals better than it does.)
Check our what some of our community members suggest to do to influence Google Instant. They're very creative.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonicals from sub-domain to main domain: How much content relevancy matters? Any back-links impact?
Hi Moz community, I have this different scenario of using canonicals to solve the duplicate content issue in our site. Our subdomain and main domain have similar landing pages of same topics with content relevancy about 50% to 70%. Both pages will be in SERP and confusing users; possibly search engine too. We would like solve this by using canonicals on subdomain pointing to main domain pages. Even our intention is to only to show main domain pages in SERP. I wonder how Google handles it? Will the canonicals will be respected with this content relevancy? What happens if they don't respect? Just ignore or penalise for trying to do this? Thanks
Algorithm Updates | | vtmoz0 -
Ctr question with home page and product pages
do you believe that the advantage of targeting a search term on the home page is now worse off than before? as I understand it ctr is a big factor now And as far as i can see if two pages are equal on page etc the better ctr will win out, the issue with the home page is the serp stars cannot be used hence the ctr on a product page will be higher? I feel if you where able to get a home page up quicker (1 year instead of two) you still lost out in the end due to the product page winning on ctr? do you think this is correct?
Algorithm Updates | | BobAnderson0 -
In how much time will my search visibility increase?
Hey I really wanna know how much time will take to my search visibility increase!! Thanks
Algorithm Updates | | THOMAZDANDREA10 -
Google not crawling click to expand content - suggestions?
It seems like Google confirmed this week in a G+ hangout that content in click to expand content e.g. 'read more' dropdown and tabbed content scenarios will be discounted. The suggestion was if you have content it needs to be visible on page load. Here's more on it https://www.seroundtable.com/google-index-click-to-expand-19449.html and the actual hangout, circa 11 mins in https://plus.google.com/events/cjcubhctfdmckph433d00cro9as. From a UX and usability point of view having a lot of content that was otherwise tabbed or in click to expand divs can be terrible, especially on mobile. Does anyone have workable solutions or can think of examples of really great landing pages (i'm mostly thinking ecommerce) that also has a lot of visible content? Thanks Andy
Algorithm Updates | | AndyMacLean0 -
Rich Snippets: rel=”Author” CTR?
Hi everybody, I want to put on my websites the rel="author" to appear in google search with the image of g+ of my profile. Does anyone have statistics or case history on the effects (positive or negative) that this can have on the CTR? Logically I think it should increase CTR, but I'm not sure that is the case for all sectors. Tnks in advance for your answers
Algorithm Updates | | BizonwebItaly0 -
PPC vs Organic CTR
Hello, I found two studies that seem to contradict themselves about PPC vs Organic CTR:
Algorithm Updates | | Cornel_Ilea
http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time
http://brandongaille.com/google-organic-click-through-rate-statistics/ Which one is true? Thank you
Cornel0 -
Google Search CTR % By Position
Hello I am looking for an updated report regarding the CTR % by position for Google search results. I have the compete.com report which Gives the 1st organic position a 53% CTR but I have not be able to duplicate that number with any other report or research. I am just trying to validate this report before I suggest any recommendations to my company regarding our search efforts. Thank you Ben
Algorithm Updates | | bhalverson30 -
How much does Google take Social into account in serps
I have been reading and trying to learn more about how google takes social media into account when ranking sites, but I cant seam to find a definitive answer to this, does it make a big difference or does it not really matter?
Algorithm Updates | | MiracleCreative0