Does CSS position effect the value of a link?
-
For example, take a look at http://www.dueds.com and scroll all the way to the bottom of the page. See the link in the bottom left? Does the fact that it is pushed all the way down to the bottom make the link worth less than if it was directly under the social media buttons?
-
Links in footer is probably the worst place to put them. Links in sidebar are also of less value. Links are best in the content of a page.
There is a body of evidence that for links based in the content portion of a page, the higher the link the more value it has. Such that, if the content is 3 paragraphs, P1 is better than P2 and P2 is better than P3.
I know there is a good evaluation on this I read about 5 - 6 months ago and if I can find in under 5 minutes, I will edit in the url.
-
Here's a piece of authentic information if you like videos and Matt Cutts: http://www.youtube.com/watch?v=D0fgh5RIHdE. Just as miss M. -J said, links in footer do carry less value.
-
What I do believe I know about link position is that the first link on a page has more value than the second, etc. The principle upon which Google's "link popularity / PageRank" algo was based on the 'random surfer model. So a link that is more likely to be clicked is more valuable. This is not to say that Google's PR algo has not evolved, but I am sure this principle is still in significant play.
I think most professional SEOs would also agree that footer links have less value than other links - though I am less certain of that than my first point.
I think Matt Cutts would say, try to think like the user. Is your visitor less likely to find and click on the link than if it were near the social media buttons? If so, it is likely to get less traffic.
Not all links can be the first link, but I would be sure to have any important link be "above the fold" and barring that, with a feature that would be likely to attract the eye of the user.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Updating inbound links vs. 301 redirecting the page they link to
Hi everyone, I'm preparing myself for a website redesign and finding conflicting information about inbound links and 301 redirects. If I have a URL (we'll say website.com/website) that is linked to by outside sources, should I get those outside sources to update their links when I change the URL to website.com/webpage? Or is it just as effective from a link juice perspective to simply 301 redirect the old page to the new page? Are there any other implications to this choice that I may want to consider? Thanks!
Technical SEO | | Liggins0 -
When you send disavow link in google webmaster?
I am just wondering if you disavow a link from google webmaster to a certain website. Does that hurt the other websites ranking at all? Thanks
Technical SEO | | EVERWORLD.ENTERTAIMENT0 -
Should we rel=nofollow these links ?
On our website, we have a section of free to low-cost tools that could help small business increase their productivity without spending big bucks. For example, this is the page for online collaboration tools: http://www.bdc.ca/EN/solutions/smart_tech/tech_advice/free_low_cost_applications/Pages/online_collaboration_tools.aspx None of the company pay anything to be on these list. We actually do quite a lot of research to chose which should be listed there and which should not. Recently, one of the company in our lists asked us to add rel=nofollow to the link to their website because they add been targeted by a manual action on Google and want their link profile to be as clean as possible (probably too clean). My question is : Should we add rel=nofollow to all these links ? Thanks, Jean-François Monfette
Technical SEO | | jfmonfette0 -
Thousands of external links
My site has supposedly over 4,000 external links from it. Is there a good piece of software that could scrape my site that tell me from which page all the links originate from and where they're all going? I'm surprised that the number is this high because our entire site is only a few hundred pages. Here's the site XXXkidecalsXXX.com (just remove the XXX for the URL.) If you want to weigh in on any other issues you see with the site, I'd be happy for any suggestions in general.
Technical SEO | | Santaur0 -
No inbound links. Should I link-build or create new content?
I have a PR4 site with good traffic but the blog is not very popular--the posts do not generate any backlinks and hardly get any traffic. Yet, I continue to kick out a new post every week. Site: http://www.stadriemblems.com/
Technical SEO | | UnderRugSwept
Blog: http://www.stadriemblems.com/blog/ I keep posting content so that Google keeps crawling the site and viewing it as fresh (and yes, I'm posting for my human visitors' benefit too!), but I'm wondering if eventually this will hurt more than help if Google detects all these new pages are not being linked to, and therefore starts viewing the site as low quality and devalues it. So should I: Keep posting Stop posting and build links to the posts Try to promote my blog to get more traffic and hope people link to it Something else or some combination of the above0 -
Broken LInks Tool?
Hi I am trying to find broken links on my site, Is there a tool for this? Free or Paid tool is fine thanks.
Technical SEO | | daracreative0 -
Can I reduce link count by no following links?
Hi, A large number of my pages contain over 100 links. This is due to a large drop down navigation which is on every page. To reduce my link count could I just no follow these navigation links or would I have to remove the navigation completely?
Technical SEO | | moesian0 -
Is this seen as a Link Exchange
If i give a self serve banner ad to someone on my blog or a image with a link and they give me a text link ad is that in googles eyes a link exchange or a one way link.
Technical SEO | | DavidKonigsberg0