Pass Page LinkJuice? Or Pass Keyword LinkJuice?
-
I have a popular page that is not one of the three pages that I am hoping to raise awareness of (want to focus on). The dilemma I am trying to understand is that I really don't want to encourage all the flow from the popular to ONE of my hopeful pages (focus pages).
Rather, I want to focus the keyword portions of that page to help the three hopeful pages. So I consider the rel=canonical tag.... err no. rel=canonical would pass ALL my popular page link juice to ONE of my three hopeful pages.
What's the best way to pass the keyword link juice relevant to each of my three hopeful pages their, um, portion, of the popular page link juice.
I'm white hat by preference. All four pages are good legitimate landing pages, and of course I dread sabotaging the popularity of what is working.
Suggestions? Advice?
-
If I am understanding your question correctly, you have a page on your website which has gained popularity. You would prefer three other related pages to benefit from this popularity. You did not share your URL so I will make up an example:
Popular page: apples
Other three pages: apple juice, apple sauce, apple butter
On your /apples page, whenever you first mention "apple juice" in content, use the phrase as anchor text pointing to the /apple-juice page of your site. Repeat the process for "apple sauce" and "apple butter".
This process will provide you with three relevant links in content which also capture the perfect anchor text for your page. It's the best type of links possible. The only thing you can do to further improve the value of these links is to ensure they are as early in the article as possible.
A secondary approach which is not as effective would be to offer a sidebar block titled "Relevant Articles" or something along that lines, and then offer links to the other 3 pages in that block.
-
Sometimes asking a question publicly exposes those "oh! duh..." epiphanies.
Of course, adding content to my popular page that keyword-anchor-text-links over to a hopeful page... and do that for all three of my hopeful pages... will accomplish my goal. Still, I invite argument. Are there better ways?
Recommend an SEOmoz webinar or article that addresses this the best? (sniff... I LOVE SEOmoz webinars!)
-
Agreed. That is how I use it.
In my case, the page that became popular has good content specific to another page I have that I call a hopeful success. If only my hopeful success page had gained the popularity for that portion of why folks love my popular page.
Multiply that point time 3 hopeful pages.
-
You should place canonical link when two pages contents are identical or have a very little difference. If this is the case, so your popular page's text taht you not prefer is very close to the text you prefer you can place the canonical link. If You have a totally different content I think you should just place some links pointingg to your preferred page.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Research: Page Authority and Keyword Difficulty
A speaker at a conference suggested using your Page Authority (of home page) number as a benchmark in keyword research to compare against keyword difficulty number. So if you had a Page Authority score of 60, you would look for keywords with a difficulty of under 60 (using the MOZ metrics for keyword difficulty). Has anyone used these metrics in this way? Any success?
Moz Pro | | BLRmedia0 -
Occurrences of Keyword - Report card
Hi WHen I run the report card for a particular keyword - URL its says "Occurrences of Keyword 0" however I there is the keywords in the page at least twice and exact match of keywords x1 ? any help would be appricated. For some reason google is just not indexing any keyword that I have optimized page for either. I have checked and they are all "follow" thanks
Moz Pro | | summer3000 -
Have a Campaign, but only states 1 page has been crawled by SEOmoz bots. What needs to be done to have all the pages crawled?
We have a campaign running for a client in SEOmoz and only 1 page has been crawled per SEOmoz' data. There are many pages in the site and a new blog with more and more articles posted each month, yet Moz is not crawling anything, aside from maybe the Home page. The odd thing is, Moz is reporting more data on all the other inner pages though for errors, duplicate content, etc... What should we do so all the pages get crawled by Moz? I don't want to delete and start over as we followed all the steps properly when setting up. Thank you for any tips here.
Moz Pro | | WhiteboardCreations0 -
Test page ranking in search engine
Is there a tool on SEOMOZ that allows me to get search engine ranking(s) for a specific page with a specific set of keywords?
Moz Pro | | Webxtrakt0 -
The Keyword Difficulty Tool is not working,
I have been trying to so some keyword research for the past few hours, but really couldn't research even a single keyword. Is the Tool working??
Moz Pro | | vickygoal0 -
SEOmoz pro campaign keyword rankings.
Using the tools in the SEOmoz pro repertoire I have inserted keywords. Will the rankings tool show me the rankings for any of my pages on the site that have listed for this keyword, or just the home page?
Moz Pro | | CompleteOffice1 -
HTTP 404 for 404-page?
Hi Mozzers! SEOmoz just finished crawling one of my websites and this crawl found 3 errors. One of these errors was the (custom) 404-page, because of the http-status 404. What's you suggestion about this? Should a 404-page have a status 404? Thanks in advance for your suggestions!
Moz Pro | | Partouter0 -
SEOMoz only crawling 5 pages of my website
Hello, I've added a new website to my SEOmoz campaign tool. It only crawls 5 pages of the site. I know the site has way more pages then this and also has a blog. Google shows at least 1000 results indexed. Am I doing something wrong? Could it be that the site is preventing a proper crawl? Thanks Bill
Moz Pro | | wparlaman0