What keywords should i be using to promote my site
-
Hi i am looking to promote my home page which is a lifestyle magazine www.in2town.co.uk and i am not sure what keywords i should be using to promote it.
I am doing ok for the keyword lifestyle magazine but i am struggling on what other keywords i should be using to get people to the home page of the magazine.
The magazine is nearly finished and we still have a couple of finishing touches to do but the basics of the magazine is as follows
holiday and travel news, soap gossip, celebrity gossip, product reviews, lingerie brands, gastric band hypnotherapy, health, fashion and beauty and holiday reviews.
I want the home page to be the main page where everyone visits but i am not sure what i should be doing to accomplish this.
Any ideas would be of a great help
-
Along the lines of what Alan is saying, I think your site is a prime candidate to take advantage of many juicy long-tail keywords.
I understand that you'd like to drive traffic to your home page, but keep in mind that the more likely scenario is you'll draw traffic through your articles which are easier to optimize than a frequently changing home page. This is a good thing, though, because people who enjoy your articles will click the home banner and read other articles from your home page. I've become a fan of many blogs this way.
So how do you get more traffic to your site? Make sure you incorporate keywords into every article you write, especially in the titles. For instance, with the Michael Le Vell article, you can search for relevant keywords by simply using Google Autocomplete (see attached image).
This will show you what people are frequently searching for related to Michael Le Vell. In this case, it's good that you included the word "arrested" in your Michael Le Vell article title, but it would be better for SEO purposes if the phrase was together. An alternate title might be "Michael Le Vell Arrested: On Coronation Street AND In Real Life!" There are a lot of related Coronation Street keywords you could use that can be found through the Google Keyword Tool.
My advice: leverage the strength of your site to draw traffic to the entertaining articles and your readers will naturally go to your home page when they want to read more.
I hope that helps!
-
most glossy lifestyle magazines cover topics from holidays, celebrity gossip, true life stories etc.
Our online magazine is aimed mainly at women
-
You say that you are targeting.. "lifestyle magazine"..... but you also have lots of content about these topics....
holiday and travel news, soap gossip, celebrity gossip, product reviews, lingerie brands, gastric band hypnotherapy, health, fashion and beauty and holiday reviews.
.... So, which of those would be considered a "lifestyle" and which of them do you have abundant content to support.?
-
well i doubt many people enter "lifestyle magazine" into search. they may want to read one, but i doubt thats what they type.
I would go to the google keyword tool, and start investigating, but most visists will come from long tail search terms, your type of site i think will do well out of long tails. You may not get far with the exact term "Paris Hilton", but you may get a lot of long tails if you write about her.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Semantically related keywords
How can i find the semantically related keywords to a certain topic ? id there a software that does this ? I am not takling about lai but semantically related keywords. tthank you,
Technical SEO | | seoanalytics0 -
Site's IP showing WMT 'Links to My Site'
I have been going through, disavowing spam links in WMT and one of my biggest referral sources is our own IP address. Site: Covers.com
Technical SEO | | evansluke
IP: 208.68.0.72 We have recently fixed a number of 302 redirects, but the number of links actually seems to be increasing. Is this something I should ignore / disavow / fix using a redirect?0 -
How would you research on what keywords to rank?
Do you guys mind sharing your steps on what you do on your research? Semrush does not have my countries google so Sadly i have to skip that. I been using open site explore to check out on my competitors to see what they are ranking. Any more suggestions?
Technical SEO | | andrewwatson921 -
Do other search engines use meta keywords
Just want to know even those Google states it doesn't use them is there any benefit from using them for the other search engines?
Technical SEO | | ReSEOlve0 -
Should I show archives on site?
Should I show my archives on my site? I have WordPress and have dragged the archive widget to the bottom. Would this be considered duplicate content?This is what it looks like. October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 February 2012
Technical SEO | | MyAllenMedia0 -
Two sites
Hi there just joined had nightmere of a time trying to get a website up and running..... now i have 2 .... one marketing person did and one i did the one i did performing better on google but other onre looks more profetional is there a way i can conbine the 2 under one site..... the one that looks better and getting the benifit of the one thats performing better...... Thanks steve......
Technical SEO | | stevetemple0 -
Keyword and URL
I have a client who has a popular name (like 'Joe Smith'). His blog URL has only his first name and the name of his company in it, like joe.company.com. His blog doesn't rank well at all in the first 3-4 Google SERPs. I was thinking of advising him to change the URL of his blog to joesmith.company.com, and having his webmaster do 301 redirects from the old URL to the new one. Do you think this is a good strategy, or would you recommend something else? I realize ranking isn't just about the URL, it's about links, etc. But I think making his URL more specific to his name could help. Any advice greatly appreciated! Jim
Technical SEO | | JamesAMartin0 -
Site Disappeared off of Search
A friend of mine has a site (http://bit.ly/q4iWkM ) that was ranking number one for their key word (Drimnagh() and has now completely disappeared off of the ranking. I did some checking and can't see a problem. She does have duplicate meta and titles throughout but this shouldn't be a punishable offence that I know of and is something that I am going to correct with a quick plugin install. I couldn't see any redirects or code stopping search either. When you do site:URL it shows up OK as well. She is client of mine (for website not for SEO) and she is really upset about it so any help from the forum would be appreciated. This isn't even a site I did but you couldn't get a better person to work with so I am eager to help where and if possible. Guinness all round if someone solves it next time you are in Ireland
Technical SEO | | kdaly1000