Very basic - domain authority vs page authority
-
what does that mean and how is that information valuable? thank you
-
The best definition of Domain Authority can be found here: http://www.seomoz.org/learn-seo/domain-authority
The best definition of Page Authority can be found here: http://www.seomoz.org/learn-seo/page-authority
In brief, PA is a measure of how likely a specific page is to rank well in search results. DA is a measure of how likely a random page from a given site will rank in search results.
If you were to write a new article on the topic of SEO and place it on a brand new site, it would not rank as well as the same article published on SEOmoz. The reason is SEOmoz has a high DA which provides the article with a boost in search ranking.
DA and PA are metrics which can help SEOs understand rankings better. Understanding these metrics also help evaluate the strength of links from a given web page on a site.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When serving a 410 for page gone, should I serve an error page?
I'm removing a bunch of old & rubbish pages and was going to serve 410 to tell google they're gone (my understanding is it'll get them out of the index a bit quicker than a 404). I should still serve an error page though, right? Similar to a 404. That doesn't muddy the "gone" message that I'm giving Google? There's no need to 410 and die?
Intermediate & Advanced SEO | | HSDOnline0 -
Why does Google display the home page rather than a page which is better optimised to answer the query?
I have a page which (I believe) is well optimised for a specific keyword (URL, title tag, meta description, H1, etc). yet Google chooses to display the home page instead of the page more suited to the search query. Why is Google doing this and what can I do to stop it?
Intermediate & Advanced SEO | | muzzmoz0 -
SEO - Use pages on main site or set up outside keyword rich domains and websites
I have a client who is wanting to target searches for competitors products. His idea was to purchase domains related to the searches he's targeting (for example, people looking for another company's app) and to build out one page websites addressing the search query and why a customer would choose his app solution over a competitor. I know he'd have to build a handful of links to each site for any chance of success but I wanted to ask the following.. Would doing this be better than just building pages addressing the searches on his main website domain? Is there an SEO risk to doing this? Potential for a penalty? Anything we need to do to structure these in a way that won't violate Google's SEO guidelines? Any other thoughts on pros and cons of each strategy? Thank you! Ricky
Intermediate & Advanced SEO | | RickyShockley0 -
One of my Friend's website Domain Authority is Reducing? What could be the reason?
Hello Guys, One of my friend's website domain authority is decreasing since they have moved their domain from HTTP to https.
Intermediate & Advanced SEO | | Max_
There is another problem that his blog is on subfolder with HTTP.
So, can you guys please tell me how to fix this issue and also it's losing some of the rankings like 2-5 positions down. Here is website URL: myfitfuel.in/
here is the blog URL: myfitfuel.in/mffblog/0 -
What is the proper way to execute 'page to page redirection'
I need to redirection every page of my website to a new url of another site I've made. I intend to add:"Redirect 301 /oldpage.html http://www.example.com/newpage.html"I will use the 301 per page to redirect every page of my site, but I'm confused that if I add:"Redirect 301 / http://mt-example.com/" it will redirect all of my pages to the homepage and ignore the URLs i have separately mentioned for redirection.Please guide me.
Intermediate & Advanced SEO | | NABSID0 -
Is it OK to Delete a Page and Move Content to a Another Page without 301 re-direct
I have a page "A" that I want to completely delete and move the written content from A" to page "B". Since I am deleting "A" (not keeping page) is it OK to upload the content from "A" to page "B" and search engines will give "B" credit for the unique content? Or, since the content has already once been indexed on "A", "B" may struggle to get full credit for this new unique content, even though page "A" is deleted?
Intermediate & Advanced SEO | | khi50 -
Need help/insights. Site SEO = OK, Authority BLs = OK, Rank page #1\. How to reach pos #1?
Hi there! Some doubts are confusing my head and need some assistence from you to get on the right track. I'll explain my situation and want to hear from you what do you really recommend for med/long term permanent results. 1 - I have a PR2 (.com.br) domain; 2 - I'm talking about little/med competition micro-niche keywords; 3 - I got all pages I want to, indexed (I have a well SEO constructed website with internal link building); 4 - If a keyword has average competition, I'll already start ranking in page #3 on the SERP's; For a few low competition keywords I start on page #1; 5 - I do a little whitehat link building, 1 or 2 backlinks on authority sites and then like 15 days later I came to page #1, generally on position 9/10; And then I got stucked 🙂 No more authority sites where I can get backlinks... I do some posts on the company twitter/facebook page's, but they are no follow, so I don't really now if this can help. (never see a SERP result). I did some "blackhat" stuff to see if it really work: I can say for sure the "profile backlinks" that we can buy from some sites doesn't work (maybe it's just for me). I can't see it on webmaster tool and neither my ranks changed since I bought a pack of 100 links (the links are working, I see it one by one) to test. Maybe the problem is about the domains, cause my site is .com.br and I'm buying .com profile links. I guess google understand backlinks from .com.br more valuable for my sites. Back to whitehat: I wrote some articles and posted it the right way, of course on .com.br articles sites, got it indexed and can see the backlink on webmaster tool, but no change on SERP's. (maybe this can be a long term result and I'm not seeing it yet). I'm really "scratching my hand" to do some blackhat stuff, but I don't want to lose what I already have done... I heard a lot about scrapebox but doesn't fell confortable to spam as hell a lot of blogs. I really want long term permanent results (my sites are totally whitehat/corporate sites). Can you expert guys give me some point to where I need to "walk" now to improve the SERP's? I never reached top #1 and want to try to rank at least one time to understand how this can be made... I'm thinking now to pay someone to rewrite 20 copies of an article and up it on some sites, to see if 20 can improve something. But still no confident, because it will cost like $100 for a good writer do it for me on my language. Maybe I can do better things with 100 bucks. I guess I did the path right: Internal SEO -> got indexed -> backlinking from authorities -> new articles backlinks to me (is it ok at this position or no?) -> (what next ?) I know SEO is a hard/never ending work, but what I'm trying to get cleaned on my head is the path of the work (if a right path really exists). Every word will be apreciated. What do you can suggest to me to try now? (please give me a hint to see SERP's results 🙂 if I feel that something worked, no matter how it can cost to me, but I'll pay for the work happily) Sorry if I'm a little confusing, english isnt' my first language. Thanks.
Intermediate & Advanced SEO | | azaiats20
