Launching a PPC Campaign during the Holidays
-
Hi Mozzers-
I have a client who is interested in running a PPC campaign. We are all setup to go...Here's my dilemma.
The client provides moving services - household and commercial.
I'm torn whether or not to launch the campaign during the holidays.
Pros:
We're not paying for impressions so it won't cost us any more $$.
Cons:
It probably won't show the best outcome over December - clicks/conversion.
Thoughts? Pull the trigger and launch or wait until January?
Thanks!
LHC -
Yes, it's really awesome. You will love it, trust me. I'm glad I could help.
-
Thanks - Excellent point about remarketing.
-
Client is "in the business" so should not be tapping his toe for holiday customers.
However, it will take you a while to get this campaign set up, experiment with bidding, get multiple ads working, discover negative keywords... I would attack. Some people looking to move soon will be doing research.
-
I agree that you should run the ad. The holidays should not affect you CTR. If they are searching for that topic they are in the moving mindset not the holiday mindset. You just might not get as many hits as you would for summer but you are still getting at your target audience even if it is a smaller group.
-
Hi Lisa,
According to Google Trends, 'moving services' topic is hot in the middle of the year. Nov-Jan is the slowest time for this industry, but it doesn't mean you won't generate qualified leads. The amount of leads may not be as high as middle of the year, but it's not a reason to say no. If it's ready to go I would definitely start the campaign right now but make sure you use Adwords remarketing technique. It's almost holiday time so people will try to do research right now but they may not be ready to pull the trigger. Remarketing will allow you to follow them online for another month or two (or more). Once the holiday time is over they will still remember about you
It's a win-win.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Find Competitor PPC Keywords ?
Can anyone suggest best way to find all PPC keywords of a competitor. Any tool recommendation ?
Paid Search Marketing | | singhmahendra0 -
Can you market to someone 30 days AFTER they visit your site via PPC?
Hi all, I'm looking to market to visitors 30 days AFTER they have been to a website. Their is a coupon this business wants to run every 30 days to its' repeat customers (and if they purchase again); thus, 30 days more will resume. I'm aware that your remarketing list can capture audiences from 30, 60, and 90 days past. I'm talking about future display ads running 30 days after visitor has cookies enabled. Thanks for your help! Cole
Paid Search Marketing | | ColeLusby0 -
Put AdWords mobile ads in separate Campaign or AdGroup?
We want to ramp up traffic from the segment "Mobile with Full Browser" under enhanced campaigns in Google AdWords. Our Google rep said that it would be best to do this from within the same campaign. We're contemplating pulling the mobile traffic conversion effort out into its own campaign in order to more easily track performance. Background: We bid down traffic from "Mobile with Full Browser" to -100% because initially it performed poorly. We've improved our mobile experience and we want to try again. We're contemplating building mobile versions of our current ads using the AdWords functionality that does this, and watching how the mobile ads and the segment "Mobile with Full Browser" responds this time. Separate campaign or from within the same campaign. What would you do? Thanks,
Paid Search Marketing | | mbiskup0 -
PPC software.. which one do you think is better? why?
hey guys... I am trying to figure out the best way of doing PPC. I dont want waste money doing it the less effective way. So far I have been looking at Acquisio and wordstream.. I am not sure which would be best for me or if there is other options that would be even better. I am in house in charge of 2 ecommerce websites.
Paid Search Marketing | | Felip30 -
Youtube ad video ppc
anyone has any experience with youtube for adwords and how its converting, etc? tips on how to really narrow it down to keyword level and making sure impressions are based on your preferences? Thanks
Paid Search Marketing | | PaulDylan0 -
Facebook PPC. Using Google URL Builder - Now What?
Hey There! So I've been trying some FB PPC ads. I recently learned I needed to use Google's URL builder to add the appropriate tracking fields into the URL (source, campaign, etc). The FB ad link now uses a custom URL with all the correct parameters. Now what do I do in analytics? Do I create a filter? A goal? Getting a little dizzy going in circles with google analytic help, and I'm hoping someone here can direct me. Thanks! -Dan
Paid Search Marketing | | evolvingSEO0 -
Facebook PPC - Number of Clicks According to FB Different Than Visits in Analytics?
Hi There So I was trying out my first FB ads with a client. I see according to FB there were 105 clicks. But according to google analytics there were only 69 visits. I am counting visits from facebook.com and apps.facebook.com Any reason for this discrepancy, or any tips? Am I missing something? Thanks! 687sfgMVaE 1j56Pm7nD
Paid Search Marketing | | evolvingSEO0