Shopping comparison site referral traffic growth
-
Over the last 12 months we have been working with affiliates and seen excellent traffic and revenue growth from this channel (golf market). Over the same period we have seen a massive (60%) drop in organic traffic and 40% drop in organic revenue. Our rankings are comparable to last year. However we are seeing growth in Googlebase traffic and direct traffic
Is it the case that consumers are using comparison sites more that organic search queries. Is there any evidence to support this view if true? Having content on affiliate sites, could it be harming us organically (but as I say or rankings are comparable to last year - maybe a little worse since Panda updates).
Confused? I am...
-
Well if your maintaining the same keyword positions but seeing less traffic it could be less search this year, changes to your meta descriptions which have messed your CTR up, ppc ads for those terms more competitive therefore better offers in the ads (discount codes etc).
Can you say one of the keywords you are ranking for which has not moved but you have seen a decrease in traffic for?
If an affiliate gets crawled more often then you, you might find when you add new products or content which is inside of your datafeed (networks pull this every 24 hours) and the affiliate does say a cron job on your feed every couple hours they could have your content picked up before you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you find Affiliate Links on your site that have not been nofollowed?
We've just signed up to an affiliate scheme because we were sending links to them because we thought their product was valuable to our users. So we now have to go through and nofollow all of these links over 100's of pages. Is there any way that do a crawl of the site to identify all links to a particular site and tell me what page they are on and whether they are nofollow/follow?
Affiliate Marketing | | Zippy-Bungle0 -
What is the right way to link to your main site?
Hi, we have a system for tracking the leads that comes from a specific affiliate website. each affiliate has a unique tracking code. not only for affiliates that work with us but also for the SEO team has an affiliate tracking code so our bosses can track the leads and traffic that come from the activity of the SEO team. this means, links towards our website look like: www.mydomain.com/?t_src=campaign&t=AFF&t_cre=links&A=371 www.mydomain.com/?A=371 I have few questions about this: 1. This is the right way to link to my company site? How dose google crawl those link? It's can harm the link value? 2. What is my option to show my boss all the traffic / leads that our seo team brings to the site trough Google Analytics? Hope to get your support. Thanks in advance.
Affiliate Marketing | | JonsonSwartz0 -
Why were all of my Amazon sites deindexed?
March 22nd.. The worst day of my Internet Marketing career. I got the dreaded message: Dear site owner or webmaster of http://www.ricecookerreviewz.com/ We've detected that some of your site's pages may be using techniques that are outside Google's Webmaster Guidelines. If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support. Here's some interesting points: All of the content is unique and highly targeted to each product. Site is around 4-5 months old Every single one of my Amazon sites were hit.. How did they connect my sites together..? Why were they hit? List of some of my deindexed sites: http://www.inversiontablereviewshq.net/ http://www.breadmachinereviewshq.net/ http://www.ricecookerreviewz.com/ http://www.cooker-reviews.com/ http://www.ab-machine-reviews.net/ They are most definitely not, "thin affiliate sites". They have dozens of reviews, tons of articles, recipes, video.. Each site is like this.. I have started over, fresh content from my writers, fresh theme, fresh everything. But still, I would appreciate an answer as to what I'm doing wrong so that I can learn to not make the same mistake. Thanks!
Affiliate Marketing | | leetk3zzer0 -
Should "white label" sites have a unique template
I am planning on launching white label sites for my company. Obviously they will have unique/valuable content. Is it important for them to have unique IP addresses and/or design templates? If yes - why?
Affiliate Marketing | | theLotter0 -
Using follow links on client and resellers site
Hi, i have a backup software product that I sell to business. I would like to create a badge that says something like "powered by x backups". This would be an image with a href url pointing back to my company site. I would intend to give the client a discount if they were to place the small logo in the footer section of their website. I would also like to offer this to resellers. For example "Authorised reseller of x backups" badge that could be placed on the resellers website. I would like to do this for two reasons: To promote my company to the visitors of the clients website To build link juice Would this be effective in building quality links? It this type of link building allowed by google? If not, how strict are they? Is there any variation of my intended promotion strategy that would be more effective? Thanks
Affiliate Marketing | | blakadz0 -
Big Affiliate Site vs. Small In House Software For Link Value
Hi, I have a client who sells consumer products and is interested in affiliate advertising. Of course, they can get set up with something like CJ.com. They are also interested in possibly using some third party software to take their affiliate effort in house and be able to offer publishers simple urls. The idea is that this might help the link profile for SEO as well. Here are my questions: Does anybody have any experience with the complication level associated with third-party software for link value path? So, relative pluses and minuses. Can anyone recommend an affiiate software that is reliable and easy to use? Any opinion on one big site to go with... CJ, GAN, someone else? Thanks!
Affiliate Marketing | | 945010 -
How Google Shopping Relevance Determined?
After looking at Google Shopping results, I was wondering how the "Relevance" is determined. It would obviously be hugely beneficial to be ranked as one of the top 5 most relevant products, since that is the default sorting criteria. Originally, I thought it was a combination of Price and Seller Rating. But after examining a few examples, that doesn't seem to be the case. When doing a search for "Radian XTSL" - a car seat that our website features - JustKidsStore.com appears at/near the bottom of the Google Shopping list, despite having a competitive price and ranking well for that term organically (8-13). http://www.google.com/products/catalog?q=radian+xtsl&hl=en&safe=off&cid=15471698622239402479&os=sellers# Do you know what the ranking factors are? And if so, can you give a few pieces of advice for best practices? Thanks!
Affiliate Marketing | | BarrettAhern0 -
Hosting a Niche Directory on your Site
I'm keen to hear feedback from anyone who has installed a directory onto their e-commerce site. By directory, I mean that - subject to human review and possibly a small fee - a relevant site owner in my niche can create a listing that is effectively a page on my site where they control the main content, links & images.
Affiliate Marketing | | jdeb
People using our site would enter the directory section from our resources / advice top level category and browse the index of the directory to reach a listed site's dedicated page. The idea for it came up when we were discussing ways to get more backlinks. Offering people a whole page directory listing seems like a good way of negotiating a link in return that isn't just from the other site's link page. I'm looking for everyone's stories on this: your reasons for doing it, how you went about it and the tools you used and what your results where, in particular: was it worth it? We aren't thinking about starting a new site for the directory, it would be added onto our main site (which is old and has good PR etc etc). However, it would still be good to hear from both sides of the fence on that issue. Over to you. J0