Promoting a Technical Site
-
I have to promote a manufacturer's rep site. They deal in process control instruments,and they don't have much original content. Creating it is hard for me due to the technical nature of the business.
If any Mozzers have an idea I'd love to hear it.
-
I have had success meeting with the clent and asking how they think potential clients will find them in search.... we brainstormed some keywords and I showed them the adwords keyword tool which they greatly enjoyed and played with for nearly an hour.
After that I told them that if they wanted traffic for any of those keywords that I would need a page of substantive content for each one. I told them that substantive content would be needed to inform Google that they are seriously in that line of business. That got the attention of the owner and he assigned shares of the content development to members of his staff.
Playing with the keyword tool opened their eyes to how search engines recognize what a website is about. I received lots of content as Word documents in about two weeks.
-
I like your suggestion about creating the content and normally I would have no problem writing it. The barrier for me in this case, is that it very technical, filled with lots of specs, and I don't understand it enough to create accurate content.
-
I'm working on a similar set of sites right now - for conveyors. I've set up blogs, written entries, set up a couple of AdWords campaigns. I've also hired people to write some blog entries, but, like you, I'm not the expert so my fear is my words/content/blog writer direction will not be pertinent enough to attract the eyeballs we're after. In any case I know the line well enough to get a certain amount of traffic. I'd like to be better at it and do more though. I think this is the conundrum we face - the owners/marketers at the manufacturer want the hits but they don't have the interest/time/confidence to put in the effort to write the words or make the plan for SEO effective. That's kind of the nature of the proverbial beast - they're technicians - they're not thinking or acting like SEO'ers!
The bottom line answer to this conundrum is to understand the vision of the people who own/run/represent the manufacturer. But you probably don't want to call it the "vision" as that will make them think you're an alien left-coaster (or something!). The goal is to combine their vision with the right words - put those in order of priority - sometimes they're easy to access within their cut-sheets and marketing literature - and start writing.
Once you start creating the "original content" you're seeking you'll become their go-to-guy for this and more.
Is this the secret to success? I don't know. It's a start.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to get High Quality backlinks to a new site
Hey I am new to SEO and I have a completely brand new domain can anyone suggest me a way to get high quality backlinks to improve my site ranking ??
Link Building | | tupwi0 -
Domain Authority and Fixing the site
Ok, so let's say I have a page on my site that says "Find a Personal Injury Lawyer Boston" Obviously that is very competitive and it is hard to get links for. However somewhere else on my site I have an article that says "10 mistakes to avoid when making a will." In theory, if I can get links to the "Making a Will Page", that increases the domain authority of my entire site, and boosts the likelihood of ranking for "Find a personal injury lawyer Boston." Is this correct? Let me know and thanks for your help!
Link Building | | RafeTLouis0 -
How to promote an ecommerce website?
I owe an ecommerce website and I don't know how to start with the SEO. I would be glad to hear some opinions and suggestions with how to start. Thanks!
Link Building | | Rephael0 -
Buying High PR Sites
Is it possible to buy old sites that no longer have a site up that has a high PR? Can I just put up another site about anything I want and rank well for it? I see that my link profile (anchor text) will not support my on site SEO. However, could I link to another site and pass page rank with this tactic? Please discuss... Especially those doing this...
Link Building | | JML11790 -
High DA Press Release Site
Hi Guys, So we have just received a message from Google confirming that we have an un-natural link profile. We are currently in the process of gathering all our links and going through them 1 by 1, at the moment I'm just stuck deciding if we should remove this link. It's a high profile PR site, its updated every day with quality news?? What do you guys think of this? Thanks, Scott
Link Building | | ScottBaxterWW0 -
Should you guest post on a site with no quality links?
Suppose a site is related to your industry and has a relatively good domain authority of 49. However when you look at their link profile it is mostly directories and they don't seem to have any natural links from quality sites. Would you still take the link if they offered to publish your guest post?
Link Building | | ProjectLabs1 -
Where are all the sites that are linking to me?
I need to compile a list of all the siters linking to my site, but my open site explorer analysis shows very few links. I know for certain that there are many many more sites linking to it (it's an academic site and there are links to it from a lot of academic directories). What am I doing wrong?
Link Building | | michalseo0 -
Importing Open Site Explorer Into Raven Tools
I have just started to use SEOMOZ and Raven Tools at the same time. What is the easiest way to import Open Site Explorer link data (.csv extension) into Raven Tools so that I can manage my link building campaigns? If somebody knows an easy way to do that I will appreciate. Thanks in advance!
Link Building | | merkal20050