PA and PD better than my competitors is a way to rank better?
-
I got a site that stuck in last position of google's first page.
My on-page is grade A for this particulary page, i got links for that page too.
But My competitors PA and PD is better than mine, not too much, but it is.
If i build more quality backlinks and start increasing my PA and PD probaly i will rank better than my competitors?
Thats the factor that i have do cara abour now?
-
Keep in mind da and pa are not so accurate anymore since people are using the disavow tool. Also keep in mind the google cares more about quality, anchor texts and relevance then just da and pa. So be careful if you are just chasing the da and pa.
-
I love this idea! Combining social media and getting some authority links helped me outrank some competitors.
-
Best thing to do is make sure your site structure and code is clean and fast. Optimize your pics with alt tags, and use the lowest image size possible so speed of loading is quick.
Also measure your analytics and review your time on site and bounce rate. If google sees that people visit your site and immediately leave, this tells them your site is not relevant for that specific keyword.
You will also want to make sure that you consistently add new and relevant content throughout your site. Google seems to like deep sites. That is why internal linking is important.
Get reviews for your site from clients or customers from Google, Yelp etc.
Good Luck
-
Short answer to your question, yes.
A quick question to everyone who says update the content, that is fair enough, but whenever we undertake a site wide update/slight content addition/change it seems we get hit with a filter/penalty.
Sort of like "your site is changing, we need to wait until you stop to rank you properly"....it's really weird.
Although I wonder if it has more to do with slight title tag changes too, any thoughts, anyone?
-
I have actually used these (I call) "trust building strategies to rank", it was a wise decision! IMO and experience trust is the most important factor for ranking.
I am beating my competitors for most of our main keywords. See Attachement, we are only targeting relevancy and building trust.
?action=view¤t=Screenshot2012-04-16at10114PM.png Screenshot2012-04-16at10114PM.png
-
Agreed!
-
I have seen many cases where the 1st position holder has PA and DA less than the lower ranked ones, however, it definitely does help a great deal to see your site and page authority generally. Just putting it out there so you don't expect to automatically rank higher if/when your PA DA increases
-
Hi Rafael,
Yes, look to primarily focus on the PA and look to continue to build relevant links to your site page focusing on the relevant anchor text to be used.
It might be worth running Open site explorer too and monitor the current external links (as well as internal) point to the specific page and look to engage within existing websites already linking to you but ask them to modify the anchor text?
Simon
-
Hi there Rafael!
It seems that JoelHit is referring to making sure that you have uniquely written content on your home page if that is what you want to improve in rank, provided that you're already working on the backlink issue.
I'd strongly recommend going through OSE to review your competition's highest backlinks for DA/PA and working to get some for yourself.
Best of luck!
-
For pages that have similar link metrics and are competing for the first page rankings I would really recommend to focus on the social metrics as of late they seem to be what helped me get my clients from top 5-9 to 1-3.
If you give more information about the page and keyword we can do further analysis and see what you lack from the puzzle. But you can do that yourself too ..
Check here :
http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
If u are missing a piece of the pie simply do work on it and get to the top.
-
Hi Rafael,
On the subject of updating content, there are a couple of basic things you could think about that will help send a signal to the search engines that tells them the content on your site is kept current and therefore more likely to be relevant.
- Take a look at your existing pages and see if any of the content can be updated. There is an old blog post from Rand which talks about this and is still very relevant
Headsmacking Tip #11 - Refresh Legacy Content for a Rankings Boost
Paddy Moogan also talks about this strategy in a post from earlier this year
Actionable Link Building Strategies
- The second option is to look for opportunities to build new content (which can serve the dual purpose of helping to build more of those back links you want)
On the subject of building more links, yes, that will help improve your PA & DA, but be clever and thoughtful about the way that you do this. Don't just go for every link that crosses your path - work to get better quality links rather than just going for quantity.
Hope that helps,
Sha
-
What do you mean update the content?
cuz my page is static, what king of content can i put in a page that is static, you know what i mean?
Any tips?
-
Make sure you link to that page from other pages on your site to from within content if you have not done so already. This may provide a quick win while you do your link building.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why would a newly created site, have ranked ahead of our site for keyword that we are optimized for?
This newly created site has a DA of 1 and PA of 1, no backlinks, no optimized urls, the keyword they ranked better than us on was listed a total of 6 times on the homepage. Our PA is 29 and DA is 18 for the page that ranks for this keyword. They really copied a few elements of our site but made sure to change a few things, but also list at the bottom of their site 5 keywords that are crucial to our niche industry but they're all linking to the same page. Any ideas? It's an SEO guy running the site, we've watched them toy with adwords trying to be number 1, but not liking the price, so they are here and there with it. Mainly I don't see why they'd rank better for this keyword, we our site have prolly 500% more content that's both of quality and relevance to our customers, in the form of Pdfs, infographics, help sections, and video. Very baffled here, any advice would rock!
Competitive Research | | Deacyde1 -
Keyword - Competition between competitors
So, I'm about 2-3 weeks into my subscription and see a renewal coming. I love the information I'm getting - but I really want to maximize my capabilities with these tools. Any article/blogs or forum post suggestions that I should read would be awesome, right now I'm still in that phase where i see lots of cool things - but have no idea to fully use them to really give me that even bigger boost. My First Question is - There are some keywords, that I climb and sometimes slip. But overall a competitor and i flip flop between 15-22 range for it. What would be a good way for me to really add that extra push to throw me down into the top ten and leave them in the dust?.. Also on the Keyword topic - There are a lot of keywords they probably rank for that I don't, what is the best way to go about identifying keywords they may targeting/have a good presence in that I'm not aware of. I do have a site that is on multiple newspapers, and .gov sites. Among other things... This has already proven to be very good for me. But I'm 99% sure I have a few/lot of leaks, that if they were plugged - We would see a lot of good things come from those results.
Competitive Research | | choiceenergy0 -
How is otr ranking?
With the only content a list of links to realaudio files, how is the website, otr ranking?
Competitive Research | | newmon0 -
Looking for a recommendation for a site ranking comparison tool.
Hi, It seems that SEOMOZ provides only link ranking comparison with competators. I'm not conviced that this is valuable for my purposes as the comeption often has few links tool, probably the nature of the business.. First, is it worth trying to compare keyword ranking with competators? I think it is, but I'm not that experienced with SEO, especially with Wordpress/Buddpress sites. Second, any recommenations for a tool that will make this easier? Larry
Competitive Research | | tishimself0 -
How to track competitor who uses another website on the url?
Hi everyone, The thing is pretty simple: I have a competitor who uses a different format of url, very similar to this: www.example.com - but he started to use a thing like this: example.mtv.com The problem is that every analysis that I make tell me something about mtv.com instead of the site I want. The url is redirected. Sorry about my english, but I think it is very clear. I want to know how to track something like this, because even in competitor analysis I'm getting info about the big site, and not the one I need. Thank you very much.
Competitive Research | | bluehelmet0 -
Find competitors based on keywords
Are there any tools where I can enter say 5 keywords and it will look at the top 10 sites for each of those keywords then return which sites show up the most.
Competitive Research | | eyeflow0 -
How hard could it be to outrank a huffington post article with PA:1 ?
or what would be the quick way to find out? Page Authority 1 mozRank 0.00 mozTrust 0.00 Total Links 0 Internal Links 0 External Links 0 Followed Links 0 Nofollowed Links 0 Linking Root Domains 0 On-Page Analysis Grade A Broad Keyword Usage in Title Yes Broad Keyword Usage in Document Yes Keyword Used in URL Yes KW in Domain No KW Exact Match No Exact Anchor Text Links 0 Linking Root Domains w/ Exact Anchor Text 0 Partial Anchor Text Links 0 Partial Anchor Text Root Doms. 0 Domain Authority 100 Domain mozRank 7.6 Domain mozTrust 7.9 DmT/DmR 1.0 External Links to this domain 40443657 Linking Root Domains to this domain 223797 Linking C-Blocks Domains to this domain 40697 Tweets 6 FB Shares 20 Google Plus One Shares 0
Competitive Research | | antoniorigo0 -
What is the best way to know your accurate ranking on google? what analytics are most trustworthy?
with seomoz, i rank on google in one spot. With market samurai, I rank in another spot, With KPMRS (or whatever) i rank another place. But then when i just type my keywords into google, it puts me in a whole different world... am confused... and the client i am trying to help rank higher is confused. Thanks for any help you can offer be blessed bd
Competitive Research | | creativeguy0