Back linking: Relevance or Domain Authority?
-
For back linking, what is more important for increasing rank for organic searches on Google?
I've noticed that linking on sites with high domain authority that have some or no relevance boost my keyword ranking. However, does back linking on relevant sites help if their domain authority is not so high?
-
I would take the Pope's irrelevant link as well, if the domain authority was higher than the PR7 site.
What I'm saying is that it seems there more credibility to pages with higher domain authority than Page Rank.
From what I'm reading it seems like Page Rank is dead. or at least counts for only 5% of ranking algorithm today.
reference page site: http://www.seomoz.org/blog/what-is-googles-pagerank-good-for-whiteboard-friday
So what I'm getting at is DA>relevance when it comes to ranking.
Although I believe it's nice to have High Domain Authority / Relevance sites, it's hard to get on them when you're back linking to niche keywords in a world of big brand competitors or your competition is just spam linking(which is a factor why they are number #1). They are linked to over 2k domains while we are close to 600.
I figure the more domains you are linked to the better.
The better domain authority, (regardless of relevance or Page Rank) will boost your rank.
I believe that Domain authority plays a bigger part in ranking than relevance. However, I do believe that Relevance will play just as equal part as domain authority in future google updates.
I am also open to constructive criticism.
-
Normally... if I had a choice between a link on a relevant PR2 page and a link on an irrelevant PR5 page I would opt for the PR2 link.
However, if I had a choice between a relevant PR7 page and a PR2 page on the Pope's new site (which would not be relevant to my site for sure! )... I would take the link from the Pope.
... just sayin' what I would do.... no proof on what would really happen. I think that the Pope would give a kickass link!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Transferring inbound links to new domains
Hi, I've recently changed domains and have redirected all traffic from the old site to the new one. The problem is that none of my built links for the old domain are showing up for the new domain (I use moz.com/researchtools/ose/) I've read a few articles saying it's best practice to get in touch with the people that are linking to your old website to let them know the address has changed. When I search for my old domain using moz.com/researchtools/ose/ it says there is 0 established links. I know this isn't the case as I've visited one of the sites that does still list this domain. Is there a way of getting a list of my old domain's backlinks so I can contact them? I didn't make a list before redirecting. Thank you.
Link Building | | charliedavi0 -
Back links off the back of a paid sponsorship deal
Hey Mozzers, I am in need of a bit of advice please? I work for a Gyms chain in the UK and we are sponsoring a major sporting event next month. As part of the deal we get a dedicated webpage and backlink from their high authority website. We do not have a logo and multiple backlinks in the footer on every page of their website, so to my knowledge Google will not necessarily regard this as a paid backlink right? Is there anything in the algorithm that is able to distinguish between the aforementioned backlink and a natural one? Just wondering if our domain is linking to receive the equity or not? Regards Ben
Link Building | | Bendall0 -
Sending Domain Authority from Root www domain to *
Hello all Some advice please. Im working with a friend who has a website (obviously). Its based on wordpress and is accessible by the link http://exampledomain.com. The problem is he has some good links out there which are pointing at http://www.exampledomain.com. As yet Im uncertain how he has setup his DNS, he maybe is doing a forward which would leave the DA back with the www subdomain. What is his best practice to inherit those links into his actual domain? Thanks
Link Building | | DarrenMOB0 -
Advice on buying a domain name for a valuable link
There is an expired blog which scores well for a search term I'm interested in. I'd like to know if people think it's a good idea to buy it to get a link essentially? Also, if I buy the domain and the content is wiped, does anyone have any tips on what I should do in regards to content to maintain the domains value? I don't generally look to buy domains for links but on this occasion it could be worth the effort and expense.
Link Building | | benners0 -
When placing content on external sites, what are some best practices for back links?
Hi there, I am working on a content strategy that includes placing content (i.e. bylined articles, how-to's, guest blogs, etc.) on other web sites and embedding links back to our site. In some cases we're very limited to what we can do with our bank links (i.e. just a company url), and in other cases we are free to place multiple anchor links within the content. In cases where we have no limitations, what are some best practices for implementing back links? I understand it's important to link to deep pages (not just our home page), have diverse anchor text, and make the anchor links relevant to the surrounding content. Are there other things I should be thinking about in order to maximize the SEO value of such placements? For example, is it better to have just one anchor link per placement? Or should I aim to embed multiple anchor links within a single placement? Any advice would be much appreciated! Sincerely, Debra
Link Building | | Cherwell-Software0 -
Custom Domain Vs Free Sub Domain for SEO
What is your take on custom domain vs free sub domain for SEO? (example.com vs example.blogspot.com) Say if I have 10 links from 10 different domains but all hosted on blogger.com, will it still have the same link benefit as ones hosted on different hosting account? I am assuming it might be less due to the same C class IP appearing for blogger hosting. What do you think?
Link Building | | jombay0 -
Text Link vs image link?
Which passes most link juice a text link or an image with the correct 'alt' attribute? Do the pass the same amount or is one more valuable than the other?
Link Building | | SamCUK0 -
Do sites on the same c-block and same server count as seperate linking root domains when linking to each other?
Lets say there are 50 businesses who have their website on the same server and are on the same c-block but the owners of the individual sites are different (i.e. they are all completely different sites not relevant to each other). Each of those sites are linking to each other due to a feature on the sites. This obviously increases the number of total links to each site but does it also increase the number of linking root domains? Or does this just show up as one linking root domain due to all of them being on the same server and the sharing the same c-block?
Link Building | | cinternicola0