How to calculate the most powerful websites in my industry?
-
Hi,
I would like to do some research and put together a post on the most powerful websites in my industry, and was wondering if you have any advice on how to calculate this - or if there is a tool available?
Rather than making assumptions, I would like to try and be as accurate as possible.
Thanks in advance for suggestions.
-
Thanks for your responses and time. Apologies for being so vague I was trying to find out if there is a tool that does this or encourage a discussion on the topic, this is my first seoMoz question - I'll think of a better one next time ;o)
BTW the motivation for this is purely for producing interesting content and to point readers (students and professionals) to the most powerful sites in the industry (for what it's worth, I wouldn't make the list - but aim to one day).
Here are my thoughts on this subject - please don't feel like you have to reply.
So I was thinking to create a spreadsheet with a list of the websites in the industry (your right, I pretty much know who will be up there).
e.g. Companies, Brands, Associations, Academic Centres, Media & Bloggers from the industry and also include the websites that appear in the top 10 search results for variations of each keywords.
Score each site on a range of factors (compared against each other) - here are some ideas:
- Domain Authority
- Amount of links
- Quality of links (only counting links over a certain domain authority (20) - 20 Page Authority for .Wordpress/Blogspot sites)
- No of Blog post Retweets
- Average number of comments for top 5 posts
- Links to page/ratio
- Social Profiles (whether they have them and size of follower base)
- Page Loading speed
- Readability level
- How often the website is updated (if poss)
- Amount of times appearing in the search results for keywords (position 1, 2, 3 , 4, 5)
- Alexa Rank (although I don't feel confident relying on Alexa)
- Amount of indexed pages
Thanks again for any response and ideas.
-
....or perhaps prepare a post on another subject.
-
I kinda had the same impression... if you don't know the powerful sites in your own niche then maybe you need a different niche.
-
I don't know you and don't want to offend you, but if you're putting together a post and asking us for advice on how to do it, then why are you doing the post?
If I walked into a class and the teacher asked me for advice on how to run his class, I would hustle over to the drop/add office.
-
The most powerful websites in your industry will be the ones that are beating you everywhere... then use the SEOmoz tools to get some data.... then call somebody at each company and they might give you an earful.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why my website's Alexa rank is dropping
My website Alexa rank has dramatically dropped in the past 3 months: Website: www.sastasundar.com End of July, 2012: 5217 Global, 265 Local(India) But Now: ** 29260** Global, 2274 Local(India) Definitely something big has affected my global ranking and I'm not able to figure it out. Please help.
Competitive Research | | foreseegame0 -
How can I track relevant websites my visitors are viewing?
I'm wanting to build a in-depth profile for my company's typical site visitor and I was wondering if there is anyway to view other websites that visitors are searching for online to get an idea of their hobbies/interests and how they spend their free time. I'm not sure if I'm asking the right questions in Google because the results are very broad and are more about reading analytics for your own company. Can anyone point me to a website or software that allows for this sort of thing?
Competitive Research | | CleanEdisonInc0 -
White branded website & SEO
Hi guys, We might have as a new project to create a white branded website for a big portal in our local market (which have a strongest domain than ours): the goal will be to reach their big mass of users and if possible, place this new site BEHIND us on the SERPs. Since the content of the new website will basically be the same, we are considering 2 solutions: to "noindex" the site on search engines, which is a "secure" way to not create ourself a competitor to allow the site to be indexed on search engines but using the "rel=canonical" strategy to not be affected by duplicate content penalties (For example, we plan to add rel='canonical' href='http://www.ourdomain.com/category1/product2' /> on their page http://newsubdomain.theirdomain.com/category1/product2) The main question is: can the white branded website rank better than our site even with the "canonical" strategy? (Of course we could "lower" the quality of the white-branded website pages to avoid that risk... but if somebody has better advices, we would be glad to hear them 😉 )
Competitive Research | | Kuantokusta0 -
Thoughts on Nofollow My Account / Shopping Cart Pages on an eCommerce Website
I recently noticed most of my competitors (eCommerce sites) have linked to pages within their sites that do not always contain product information (my account, shopping cart, etc) using rel="nofollow". My site does not currently do this. Are there any advantages to using rel="nofollow" on similar pages on our site? Any disadvantages?
Competitive Research | | Gordian0 -
How can this website be ranking so well?!
This website: http://www.opensiteexplorer.org/domains?site=www.webuycarsyourway.com.au is ranking on page one for about 75% of a list of 300 car related keywords. They don't appear to have done any link building, no social media, appeared out of nowhere in April 2012 and SEMRush reports between 5,000 and 10,000 visitors per month. The only thing I can see is they have a landing page for every keyword with the keyword in the URL. But surely that can't be the only reason they're ranking well ? ?
Competitive Research | | eatyourveggies0 -
Should I set up multiple websites with keywords in the domain?
I work for an e-commerce brand that manufactures sells 2-3 uniform products for medical professionals. Of course, we set out originally using our brand name as our domain name, and we will continue down that path. However, our best products are the premium lab coats we sell, and we're currently facing an uphill battle for the keyword combo, "lab coats" which is 44% competitive. In our ranking analysis, we can see that we're up against 2 major competitive forces: extremely high domain authority (i.e. Amazon & Ebay), and stores that have the phrase "lab coats" or the word "lab" in their domain name. We recently dropped the hosting package we had with the domain www.scrubsandlabcoats.net (which was redirecting to our primary domain) and our ranking dropped almost immediately afterwards. We put that site back up and now 301 redirect it to our main site but it doesn't look like we restored whatever it was that was in place on that site (before my time) because our rankings haven't improved back to where they were a few months ago. Question is: Would it make sense to purchase a domain with the combination of our brand name and the words "lab coats" and then put up a few pages with links to our top productus OR would that be no more effective than what we already have in place (www.ourdomain.com/lab-coats.html)? Also, any guesses on what kind of crazy set up we used to have on that other domain (scrubsandlabcoats.net) that was helping us in the past? Really appreciate the help!
Competitive Research | | dstepchew0 -
Websites like these..
Hi, I'm new to link building. I have done some research of my competitors and have found that many of them are being linked to sites like this http://www.worldofwondersvu.com/ As you can see, this website looks like a business website, but if you view the content, it's spammed with external links. I'm just wondering what method they are going about to get these links, because most of the websites that are linking to them are simular to the one I posted above! Thanks 🙂
Competitive Research | | LTTVending740 -
Twitter as a website's #2 ranked linked page?
A site I'm researching on open-site explorer has a #2 link with page authority of 52 and Domain authority of 97, and that link is the site's twitter page. No other sites I've researched have had their twitter page show up in it's link rankings like this, can someone explain?
Competitive Research | | TheSquareFoot0