Do Backlinks to a PDF help with overall authority/link juice for the rest of the domain?
-
We are working on a website that has some high-quality industry articles available on their website.
For each article, there is an abstract with a link to the PDF which is hosted on the domain.
We have found in Analytics that a lot of sites link directly to the PDF and not the webpage that has the abstract of the article.
Can we get any benefit from a direct PDF link? Or do we need to modify our strategy?
-
You can/need to build links from within the domain to thePDF report you want to share also. Links within the PFD file will also help for people who share the file via email, and not within the site. This will bring people back to your domain.
-
Also have a Google for optimising pdfs for search, i know there are number of ways & options
http://www.seomoz.org/ugc/how-to-optimize-pdf-documents-for-search
http://searchengineland.com/eleven-tips-for-optimizing-pdfs-for-search-engines-12156
-
Add links to your site within the .pdf
You can also add your branding to the .pdf
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What do you do with product pages that are no longer used ? Delete/redirect to category/404 etc
We have a store with thousands of active items and thousands of sold items. Each product is unique so only one of each. All products are pinned and pushed online ... and then they sell and we have a product page for a sold item. All products are keyword researched and often can rank well for longtail keywords Would you :- 1. delete the page and let it 404 (we will get thousands) 2. See if the page has a decent PA, incoming links and traffic and if so redirect to a RELEVANT category page ? ~(again there will be thousands) 3. Re use the page for another product - for example a sold ruby ring gets replaces with ta new ruby ring and we use that same page /url for the new item. Gemma
Technical SEO | | acsilver0 -
Remove page with PA of 69 and 300 root domain links?
Hi We have a few pages within our website which were at one time a focus for us, but due to developing the other areas of the website, they are now defunct (better content elsewhere) and in some ways slightly duplicate so we're merging two areas into one. We have removed the links to the main hub page from our navigation, and were going to 301 this main page to the main hub page of the section which replaces it. However I've just noticed the page due to be removed has a PA of 69 and 15,000 incoming links from 300 root domains. So not bad! It's actually stronger than the page we are 301'ing it to (but not really an option to swap as the URL structure will look messy) With this in mind, is the strategy to redirect still the best or should we keep the page and turn it into a landing page, with links off to the other section? It just feels as though we would be doing this just for the sake of google, im not sure how much decent content we could put on it as we've already done that on the destination page. The incoming links to that page will still be relevant to the new section (they are both v similar hence the merging) Any suggestions welcome, thanks
Technical SEO | | benseb0 -
How to Delete the slug /category/ from wordpress category pages
Hi all, I would like to ask you what's the better way to eliminate the slug /category/ form the wordpress category pages. I need to delete the slug /category/ to make the url seo frendly. The problem is that my site is an old site with the page indexed by Google for a long time. Thanks for your advice.
Technical SEO | | salvyy0 -
Merging multiple sites and contacting linking domains
This is strictly academic but I am having a friendly debate and I am hoping you guys could help me. If I decided that I wanted to merge several websites into a single new URL doing everything I am supposed to (page to page 301 redirects, etc), will I still need to reach out to those important websites that link to my different sites to have them change the links and anchor text to point to the new site? I know that 90% of the link juice is supposed to transfer and that you are SUPPOSED to contact linking domains, but is it really worth it, especially if there are literally hundreds of sites to contact?
Technical SEO | | Mike_Davis0 -
Transfer a Main Domain to a Sub-Domain
My IT department tells me they want to transfer my main site domain, which has been in existence since 1999 as an e-commerce site (maindomain.com) to a sub-domain (www2.maindomain.com) or a completely new domain (newdomain.net). This is because we are launching a new website and B2C e-commerce engine, but we still have to maintain the legacy B2B e-commerce engine which contains hard-coded URLs, and both systems can't use the same domain. I've been researching the issue across SEOmoz, but I haven't come across this exact type of scenario (mostly I've seen a sub-domain to new domain). I see major problems with their proposal, including negative SEO impact, loss of domain authority/ranking and issues with branding. Does anyone know the exact type of impact I can expect to see in this scenario and specific steps I should go about to minimize the impact? Btw, I will be using Danny Dover's guide on properly moving domains where appropriate. Thanks!
Technical SEO | | AscendLearning0 -
Moving a blog from unique domain to root /blog/ but on 2 different servers? HELP!
I have a main site hosted on one server, I have the blog hosted on another server - BOTH of which my team has FULL control over. I ultimately want the blog to reside on the root domain: www.mysite.com/blog/ My network team is saying "DNS will not allow this to happen, the resolution will ultimately have to be on blog.website.com" Has anyone out there done this? Is it even possible? HELP!
Technical SEO | | BCA0 -
Accidently did a 301 redirect on root domain and lost domain keyword position
I just bought a domain about a week ago and instantly ranked number 4 for for my keywords with the domain keyword bonus. I created a landing page off the root of my domain while I'm building out my main site. I accidentally did a 301 redirect instead of a 302 from my root to my landing paging and this resulted in me losing my position and only being about to find my domain in the google if I searched for my domain specifically. Anyway to regain my original position? I have removed the redirect. Have I been put in the sandbox?
Technical SEO | | JohnTurner790