Related Searches in Google
-
Hello,
We're helping a client remove/minimize some negative information about their brand in Google's search results.
Just curious about your take on if the related searches that appear at the bottom of Google search results can in any way be influenced or if it is more a combination of so many factors that any one person or organization wouldn't be able to change very easily?
I've heard the related results could be influenced if enough queries generated overtake the "negative" queries done initially but I feel like that is venturing into black hat land a bit.
thanks
-Mike
-
Hello,
Yes google uses many signals to identify the related searches for a query, but the most important factor is user behaviour on google searches. When many users type "x" and then are not satisfied with resutls they browsed, than they type "Y". Google will identify "y" as a related search for "X".
So influence related searches for G, you have 2 solutions:
1. Push/guide users to search for Y query after X.
2. Code a script that can do some manipulation (grey hat stuff, i did it 2 times for some clientd of mine
).If you have further questions, get back to me.
Thanks
-
Mike,
Google states it uses a variety of signals to gather these related terms. So, using some type of manipulation of the data to change a negative likely won't work. I can only imagine a situation wherein someone gets a bunch of negative press, is picked up by XYZ list, ConsumerAffairs,etc. and then all the others who supposedly offer a service around bad companies/products show up at the bottom.
My suggestion would be to go the way of getting good press unless it is a branded product/service that has been tubed and needs to be resurrected. If so, you could change the name, etc. and work on making it the best there is. That will require total buy-in from the company you are working with. If they are not sincere in the efforts to do this it will be a waste of time. You could also have the company do a mea culpa, admit to errors, etc. and make that the beginning of the change.
Having dealt with this before, it is not easy. It is also not something we would handle on the cheap as there are too many pitfalls for the agency.
Hope this helps you out,
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Google changed our page-title suddenly which has been same for years
Hi all, I know Google shows a different page titles. Happens when over optimised or when we copied competitors page title. But we did neither. Suddenly Google changed our homepage page title in search results. Our page title suffix "brand name" has been moved to beginning. Our page title is still for years.
Algorithm Updates | | vtmoz1 -
A Google Update Happened?
I'm curious to know what us MOZ folks have to say about an update on Google. Article here: http://searchengineland.com/big-google-search-update-happening-chatter-thinks-258142 Any ideas?
Algorithm Updates | | Chenzo0 -
Can a page be 100% topically relevant to a search query?
Today's YouMoz post, Accidental SEO Tests: When On-Page Optimization Ceases to Matter, explores the theory that there is an on-page optimization saturation point, "beyond which further on-page optimization no longer improves your ability to rank" for the keywords/keyword topics you are targeting. In other words, you can optimize your page for search to the point that it is 100% topically relevant to query and intent. Do you believe there exists such a thing as a page that is 100% topically relevant? What are your thoughts regarding there being an on-page optimization saturation point, beyond which further on-page optimization no longer improves your ability to rank? Let's discuss!
Algorithm Updates | | Christy-Correll1 -
Help for a webstore with Google Warnings for Watermark Images and Panda
I have not had too much experience with helping websites that have been hit by Panda - any tried and tested formulas I can pass to website owner would be great. He does not want to reveal domain name - its in the area of children/baby products 'Web site featured on page 1 of Google search results for many years (website 5 years old- Australian domain) . In April/May 2014, Google suspended our Google Shopping account because we used watermarks on all our images. We were advised that the suspension would remain in place indefinitely or until such time the watermarks were removed. We wrote back to Google to explain that these watermarks were put in place by our store back 2005 with the sole purpose of protecting our intellectual property. Needless to say, their attitude was unwavering. And as a result, revenue plummeted. However, the perfect storm was about to hit our store without warning. In the same month, Panda 4.0 was unleashed and our store was hit once again. This update alone reduced visitor numbers by around 50% overnight. The Panda 4.0 algorithm update was designed to target poor quality, duplicate content and unfortunately we had some of it. We have now begun creating original content with many of the new products we're uploading onto our web site. It's slow and tedious. We have modified our web site to now include a tag on a the home page (this was missing). We have removed many duplicate links from our footer (it was too big and contained hundreds of links that were also repeated from the header). We introduced a blog and we have engaged the services of a local seo company to disavow any bad backlinks and add missing or improve existing content to category and brand pages. No improvement in our situation is yet visible and with Christmas just 3 months away, poor sales during our 'bread and butter' period will mean even tougher times for our store in 2015. ANY PANDA EXPERTS who can help please email me [email protected] - looking for independent freelancers rather than agencies
Algorithm Updates | | GardenBeet0 -
Google News Results
This is more of an observation than anything else. Has anyone noticed any strange results in Google News, in terms of very old content hitting page 1? My example is football, I support Newcastle so keep checking for the latest transfer failure or humiliation. First page for couple of days is showing old articles (April, May) from the same source rather than the usual spread of tabloid and broadsheet news.
Algorithm Updates | | MickEdwards0 -
How does Google treat anchor tags on badges after penguin update?
We have a website builder that creates sites in sub-domains (i.e. yoursite.breezi.com) on every site we have included a badge that has anchor text and an image. My question is given the fact that we will include this on many if not most of the sites created inside our builder how will google treat backlinks with the same anchor tag/text from non relevant sites after the penguin update? I am concerned about the backlinks from non-theme related sites and it's SEO implications. Any help is greatly appreciated.
Algorithm Updates | | breezi0 -
Google Update on the 6th July
Hi Mozzers, Has anyone noticed a Google update on the 6th July? A price comparison site I optimise has fallen off the SERPs for most generic terms, however still getting traffic for longer tail phrases. Cheers Aran
Algorithm Updates | | Entrusteddev0 -
Is this a possible Google penalty scenario?
In January we were banned from Google due to duplicate websites because of a server configuration error by our previous webmaster. Around 100 of our previously inactive domain names were defaulted to the directory of our company website during a server migration, thus showing the exact same site 100 times... obviously Google was not game and banned us. At the end of February we were allowed back into the SERPS after fixing the issue and have since steadily regained long-tail keyword phrase rankings, but in Google are still missing our main keyword phrase. This keyword phrase brings in the bulk of our best traffic, so obviously it's an issue. We've been unable to get above position 21 for this keyword, but in Yahoo, Bing, and Yandex (Russian SE) we're positions 3, 3, and 7 respectively. It seems to me there has to be a penalty in effect, as this keyword gets between 10 and 100 times as much traffic in Google than any of the ones we're ranked for, what do you think? EDIT: I should mention in the 4-5 years prior to the banning we had been ranked between 15 and 4th in Google, 80% of the time on the first page.
Algorithm Updates | | ACann0